Soup RTE Brief
1
The company targets the food savvy, yet time-starved consumer, who looks for fresh, minimally processed, hand-made quality food, but does not have the time to shop for individual ingredients and prepare them. Each product is produced in small batches using a strategic and proprietary layering technique that preserves the integrity of the individual ingredients. Once the products are mixed, the individual components come to life, producing a superior texture and a ‘just made’ taste and appearance. Consumers can use every recipe as is or add a star ingredient to express their creativity. open the BPA-free stand-up pouch, pour the content into a bowl and stir, then heat the bowl in the microwave or serve cold (depending on the product).
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Transcript of Soup RTE Brief
The company targets the food savvy, yet time-starved consumer, who looks for fresh, minimally processed, hand-made quality food, but does not have the time to shop for individual ingredients and prepare them.
Each product is produced in small batches using a strategic and proprietary layering technique that preserves the integrity of the individual ingredients.Once the products are mixed, the individual components come to life, producing a superior texture and a ‘just made’ taste and appearance. Consumers can use every recipe as is or add a star ingredient to express their creativity.
open the BPA-free stand-up pouch, pour the content into a bowl and stir, then heat the bowl in the microwave or serve cold (depending on the product).
