Mobile Soundbites from OMMA Media Post London Panel April 2014
Soundbites & Stories
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Transcript of Soundbites & Stories
![Page 1: Soundbites & Stories](https://reader030.fdocuments.us/reader030/viewer/2022033104/55d532a5bb61eb01558b45b1/html5/thumbnails/1.jpg)
BRAND DRIVEN digital
nick westergaard | branddrivendigital.com | 2014
Soundbites and StoriesCommunicating Your Message Effectively Among Today’s Distracted and Digital Media
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1
The Media Coverage Problem
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We All Want Coverage But …
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How to We Leave Tasty Soundbites?
Photo via Flickr user weather-systems
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2
How to Tell Your Story
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Photo via Flickr user klynslis
Be Available
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Do Your Homework
Photo via Flickr user levinardo
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MORE ISN’T ALWAYS
BETTER SOMETIMES IT’S JUST
MORE
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THREE IS ALL YOU NEED
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‣ Key Benefits
‣ Emotions Evoked
‣ Beginning > Middle > End
{
HOW TO USE YOUR 3?
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{– larry smith, founder of six-word memoir® project
LIMITATIONS force us to be more CREATIVE.”“
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Share with Your Team
Photo via Flickr user bengrey
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Check for Red Flags
Photo via Flickr user freddieboy
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Photo via Flickr user infomatique
Be Yourself
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Repetition
Photo via Flickr user garyknight
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Know Your Plugs
Photo via Flickr user freddieboy
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Ask Your Own Questions
Photo via Flickr user dbrekke
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3
Next Steps
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To Recap
‣ Be Available
‣ Do Your Homework — 3 Things
‣ Be Yourself
‣ Don’t Forget Your Own Questions
‣ BONUS …
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Conversation Framework‣ Education — Academic, athletic, and artistic opportunities
‣ Recreation — From the speedway to concerts in the park …
‣ Location — "The Middle of Everywhere"
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Stand Out with Contrast
Photo via Flickr user dbrekke
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4
Panel Discussion
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nick westergaard | branddrivendigital.com | summer–fall 2013
BRAND DRIVEN digital
nick westergaard | branddrivendigital.com | 2014
BRAND DRIVEN digital
nick westergaard | branddrivendigital.com | 2014
BRAND DRIVEN digital
Questions?!blog: branddrivendigital.com podcast: worktalkshow.comtwitter: @nickwestergaard