Sound Of Fun Digital Marketplace Balluun 365 Case Study
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Balluun: Digital Marketplaces for Trade Shows http:/www.balluun.com/resources +1.877.280.7222 Michael Sellinger, owner of Sound of Fun, uses ShopToyFair365 powered by Balluun to help him sell wooden balance bikes and ride-on toy chests. Company Background Sound of Fun LLC is a distributor of beautifully designed, open-ended toys. Sound of Fun focuses on products for families with a sense of aesthetics, healthy lifestyle, and their kids on the go. Company Brands and Products Sound of Fun is the exclusive American distributor of two ride-on products, Kiddimoto and Roomii. Kiddimoto, a pioneer in the balance bike category, combines sleek British design with stylish graphics into their wooden bikes, which come in a number of models. Balance bikes are taking off in popularity because they lead to a quick transition to 2-wheel pedal bicycles. Roomii, a ride-on toy chest, makes clean up fun. This toy is the ultimate storage system. Whether feeding toys through the rubbery teeth of Roomii’s mouth, or spinning 360 degrees on its omni-directional wheels, children squeal with laughter because Roomii’s design combines safety features with form, function and fun. Experience with Toy Fair Sound of Fun first participated in Toy Fair in 2014 for the Fall Toy Preview. They look for the Toy Industry Association’s help with their marketing and advertising. Michael believes that Toy Fair is one of the top two fairs in the industry, and they joined the trade show because their focus for marketing spend is almost entirely in events. Sound of Fun believes that it is the best way they can reach retailers. Experience with Digital Sound of Fun believed in the importance of digital as part of their sales and marketing efforts. Michael believes the “digital is where things will ultimately go” and that it’s a “much more efficient way to communicate and stay in touch.” They’ve decided to focus on digital rather than traditional media buys. In addition to signing up for ShopToyFair365, Sound of Fun also has invested in a website, social media, and e-mail marketing. You can find them on ShopToyFair365 powered by Balluun at https://www.shoptoyfair365.com/soundoffun. “Digital is where things will ultimately go.” - Michael Sellinger, Sound of Fun Balluun Case Study Sound of Fun LLC , a Toy Fair Exhibitor
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Transcript of Sound Of Fun Digital Marketplace Balluun 365 Case Study
Balluun: Digital Marketplaces for Trade Shows http:/www.balluun.com/resources
+1.877.280.7222
Michael Sellinger, owner of Sound of Fun, uses ShopToyFair365 powered by Balluun to help him sell wooden balance bikes and ride-on toy chests. Company Background Sound of Fun LLC is a distributor of beautifully designed, open-ended toys. Sound of Fun focuses on products for families with a sense of aesthetics, healthy lifestyle, and their kids on the go. Company Brands and Products Sound of Fun is the exclusive American distributor of two ride-on products, Kiddimoto and Roomii. Kiddimoto, a pioneer in the balance bike category, combines sleek British design with stylish graphics into their wooden bikes, which come in a number of models. Balance bikes are taking off in popularity because they lead to a quick transition to 2-wheel pedal bicycles. Roomii, a ride-on toy chest, makes clean up fun. This toy is the ultimate storage system. Whether feeding toys through the rubbery teeth of Roomii’s mouth, or spinning 360 degrees on its omni-directional wheels, children squeal with laughter because Roomii’s design combines safety features with form, function and fun.
Experience with Toy Fair Sound of Fun first participated in Toy Fair in 2014 for the Fall Toy Preview. They look for the Toy Industry Association’s help with their marketing and advertising. Michael believes that Toy Fair is one of the top two fairs in the industry, and they joined the trade show because their focus for marketing spend is almost entirely in events. Sound of Fun believes that it is the best way they can reach retailers. Experience with Digital Sound of Fun believed in the importance of digital as part of their sales and marketing efforts. Michael believes the “digital is where things will ultimately go” and that it’s a “much more efficient way to communicate and stay in touch.” They’ve decided to focus on digital rather than traditional media buys. In addition to signing up for ShopToyFair365, Sound of Fun also has invested in a website, social media, and e-mail marketing. You can find them on ShopToyFair365 powered by Balluun at https://www.shoptoyfair365.com/soundoffun.
“Digital is where things will ultimately go.” - Michael Sellinger, Sound of Fun
Balluun Case Study
Sound of Fun LLC , a Toy Fair Exhibitor
Balluun: Digital Marketplaces for Trade Shows http:/www.balluun.com/resources
+1.877.280.7222
Experience with ShopToyFair365 Sound of Fun’s goal is all about sales. ShopToyFair365 has been instrumental to that process. Because they are new to the game, the first step has been really been about building brand recognition. Sound of Fun has primarily been using the web version of ShopToyFair365 on their PC. They’ve been using it to help promotional campaigns to sell products with aggressive pricing. One of their favorite features of ShopToyFair365 has been the ability to send digital linesheets instead of printed brochures. They also really appreciate the social feed and the ability to share news and product information. In addition, ShopToyFair365 was able to help them with their Christmas rush. They were able to get the storefront up quickly and they directed their buyers to the site for a complete listing of the products and new lines coming in.
“The experience [with ShopToyFair365 powered by Balluun] has been great so far.” - Michael Sellinger, Owner of Sound of Fun
Improvements with ShopToyFair365 Sound of Fun is looking forward to even more strong community features from Balluun like forums to drive discussions between exhibitors. 2015 Outlook Sound of Fun is looking forward to 2015 and continuing the momentum that they’ve started. They are looking to create more tie-ins between the events and what they are doing online. You can find them on ShopToyFair365 powered by Balluun at https://www.shoptoyfair365.com/soundoffun.
"It was pretty easy. We got it loaded up. The admin interface was friendly.” - Michael Sellinger, Owner of Sound of Fun
About Balluun, Inc. Balluun (www.balluun.com) is a SaaS startup which works with partners to digitize their trade shows and wholesale business networks. With offices in Silicon Valley, New York City, and Zurich, Balluun is creating cloud-to-mobile solutions with patented technologies powering business-to-business communities, commerce, and services worldwide that help partners increase revenues and audience engagement. Balluun’s multi-tenant cloud architecture enables partners to easily and cost-effectively create and scale their own digital marketplaces with a fully integrated social architecture to deliver B2B e-commerce 24/7/365. For more information on this and other case studies including videos, please visit the Balluun resources page at http://www.balluun.com/resources.
Case Study: Sound of Fun LLC , a Toy Fair Exhibitor
