SO_Strive_Guideline_V1.0

Special Olympics Strive™

Program Identity Guidelines

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Program Identity GuidelinesVersion 1.0 / EnglishVersion 1.0 / English

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2 Special Olympics Strive™ Program Identity Guidelines

Contents

Guidelines introduction 4 1 Visual identityVisual identity introduction 6

Program lock-up artwork versions 7

Program lock-up application 8

Color palette 9

Color gradients 11

Assessment station icons 12

Food illustrations 13

Sponsor co-branding 14

Sponsor co-branding application 15

2 Identity in actionProgram banner overview 17

Station banner overview 18

Station banner design rationale 19

Pitch-side banners 20

Publication covers 21

T-shirts 22

Kit bags & water bottles 23

Nutrition placemat 24

3 Identity managementNaming protocol 26

Contacts & resources 27

Version 1.0


Special Olympics Strive™ is a program within Special Olympics which acts as a measurement tool. This tool provides athletes and coaches with a universal standard for athlete fitness. Strive also offers skills assessment for specific sports and provides nutritional information and education about living a healthy lifestyle.

Introduction

Strive has been developed by Special Olympics in partnership with St. Vincent Sports Performance to ensure it is an effective tool that supports Athlete Development and unlocks each athlete’s full potential.


An introduction to


A guide to m

aximising your a

thletic

ability and m

ainting a healthy lifestyle

5-10-5Agility

Body Mass Index

These guidelines explain how the Strive program identity should be implemented. Examples of the identity in action are supplied along with guides on how to use the supplied artwork files.

The guidelines should be used in conjunction with the Special Olympics Brand Identity Guidelines to ensure we create consistent and engaging communications in line with the Special Olympics Master Brand.

Guidelines introduction

Visual identity elementsThis section of the guidelines introduces you to the basic building blocks of our visual identity such as the program lock-up, icons, illustrations and color palette. By using this kit of parts we can create a consistent house style that is unified while having the flexibility to create diverse messages.

5

Program Identity GuidelinesSection 1

Special Olympics Strive™ Program Identity Guidelines


Program lock-upThe Special Olympics Strive™lock-up identifies

Strive as a program within Special Olympics

and is applied as part of the Special Olympics

brand identity.

The Strive program lock-up uses an adapted

version of the Special Olympics symbol. The

symbol has been streamlined to make it more

robust and suitable for use at small sizes.

CommunicationsStrive communication should follow the

Special Olympics brand identity guidelines

in combination with the Strive visual identity

assets.

Icons and IllustrationsIcons and illustrations are used as part of

the Strive visual identity to clearly identify

activities and nutritional guides. The style of

illustration conveys energy and dynamism and

accurate sports measurement.

PhotographyPhotography can be used as part of the visual

identity. Images should convey a sense of

community and show athletes engaging in

sporting assessment in a positive and active

way.

Introduction

Program lock-up

Icons and illustrations PhotographyCommunications

An introduction to


Visual Identity


Full Color

Visual identity Program lock-up Artwork versions

Single Color ( Black) (Also available in white)

Color Single Color (Black) (Also available in white)

Color Lozenge

Single Color Lozenge (Black)

There are two lock-up versions for Special

Olympics Strive™ :

Standard version for use within horizontal

formats such as pitch-side banners.

The lozenge versions should be used in

situations where the lock-up is being used

over an image or colored background.

The tag-line version is designed primarily for

use within merchandise.

——

When mentioning Special Olympics Strive™

in text use the full name in the first instance.

Thereafter the name can be abbreviated

to Strive™.

When setting the name please set the ™

symbol in superscript (smaller and raised)

after Strive. This denotes that Strive is a

registered trademark of SpecialOlympics

and is legally protected.

Artworks are available for all versions inEPS (professional use) and PNG (office use)versions.

Standard versions

Tag-line versions


Program lock-upUse with curve for Accredited Programs

Where Special Olympics Strive™ is used in

combination with an Accredited Program

mark, ‘Special Olympics Strive’ can be set in

text as part of the document headline. Setting

the name in text replaces the Strive program

lock-up. This avoids duplication of the Special

Olympics symbol and allows for appropriate

scale and stand out for the program activity

name.

The curve device can be used to create clear

space for the accredited program mark.

When setting Special Olympics Strive™ in text

Special Olympics should be set in Ubuntu Light

and Strive should be set Ubuntu Bold. The ™

symbol should always be used after Strive.

Print application

Program Name

Program Name

Program Name

Program Name

Program Name

Program Name

Strive™

An Introduction to


An introduction to


An introduction to

Special Olympics

Strive™ An introduction to

Special Olympics

Strive™

An introduction to

Special Olympics

Strive™

Special Olympics Unified Basketball Tournament 2015 Special Olympics

Unified Basketball Tournament 2015

Special Olympics Unified Basketball Tournament 2015

Special Olympics

Unified Basketball Tournament

2015

Special Olympics Unified Basketball Tournament 2015

Special Olympics

Visual Identity

9

The Special Olympics Strive color palette consists of Rubine and Purple as the primary colors. These colors are supported by black,

grey and white.

Please note that white should be considered an important color within the palette. Use of white space within design layouts and the use of the mark against white backgrounds contribute to the feeling of a bright, open and contemporary identity.

All values in the Strive primary and secondary color palette match the values Special Olympics master brand color palette. Rubine is the only color with values created specifically for the Strive visual identity.

RubineLight Purple

Black

Grey

Color palettePrimary colors

Visual identity

COLOR PANTONE CMYK RGB HEX VALUE

Rubine 1925 C 0/100/55/0 233/80/110 #E9506E

Light Purple 2587 C 60/90/0/0 127/63/152 #7F3F98

White - 0/0/0/0 255/255/255 #FFFFFF

Grey 418 C 0/28/89/0 255/184/28 #FFB81C

Black Black C 0/0/0/100 0/0/0 #000000

White



Visual identity

Dark PurplePantone™ 2695CProcess: 80C/100M/0Y/40KRGB: 61R/16G/99BHEX: #3D1063

Mid PurplePantone™ 267CProcess: 70C/100M/0Y/0KRGB: 111R/44G/145BHEX: #6F2C91

Light PurplePantone™ 2587CProcess: 50C/100M/0Y/0KRGB: 146R/39G/143BHEX: #92278F

Dark OrangePantone™ 159CProcess: 0C/60M/100Y/45KRGB: 152R/80G/6BHEX: #985006

Mid OrangePantone™ 1505CProcess: 0C/70M/100Y/5KRGB: 230R/106G/31BHEX: #E66A1F

Light OrangePantone™ 137CProcess: 0C/50M/100Y/0KRGB: 247R/148G/30BHEX: #F7941E

Dark TurquoisePantone™ 3302CProcess: 90C/0M/50Y/50KRGB: 0R/105G/94BHEX: #00695E

Mid TurquoisePantone™ 3282CProcess: 80C/0M/50Y/20KRGB: 0R/151G/132BHEX: #009784

Light TurquoisePantone™ 3262CProcess: 70C/0M/50Y/0KRGB: 57R/187G/157BHEX: #39BB9D

Dark RedPantone™ 202CProcess: 0C/100M/100Y/55KRGB: 130R/0G/0BHEX: #820000

Mid RedPantone™ 1945CProcess: 0C/100M/100Y/20KRGB: 196R/22G/28BHEX: #C4161C

Light RedPantone™ 186CProcess: 0C/100M/100Y/0KRGB: 255R/0G/0BHEX: #FF0000

Dark BluePantone™ 294CProcess: 100C/80M/0Y/25KRGB: 1R/59G/130BHEX: #013B82

Mid BluePantone™ 300CProcess: 100C/50M/0Y/15KRGB: 0R/99G/165BHEX: #0063A5

Light BluePantone™ Process BlueProcess: 100C/20M/0Y/0KRGB: 0R/149G/218BHEX: #0095DA

Dark YellowPantone™ 1255CProcess: 0C/25M/100Y/35KRGB: 177R/137G/6BHEX: #B18906

Mid YellowPantone™ 110CProcess: 0C/30M/100Y/10KRGB: 229R/168G/18BHEX: #E5A812

Light YellowPantone™ 109CProcess: 0C/15M/100Y/0KRGB: 255R/212G/0BHEX: #FFD400

Dark MagentaPantone™ 222CProcess: 0C/100M/40Y/50KRGB: 139R/0G/55BHEX: #8B0037

Mid MagentaPantone™ 215CProcess: 0C/100M/20Y/20KRGB: 196R/0G/99BHEX: #C40063

Light MagentaPantone™ Process MagentaProcess: 0C/100M/0Y/0KRGB: 236R/0G/140BHEX: #EC008C

Dark GreenPantone™ 370CProcess: 70C/0M/100Y/45KRGB: 40R/117G/43BHEX: #28752B

Mid GreenPantone™ 376CProcess: 40C/0M/100Y/20KRGB: 136R/172G/46BHEX: #88AC2E

Light GreenPantone™ 382CProcess: 35C/0M/100Y/0KRGB: 178R/210G/53BHEX: #B2D235

Each program has been assigned a specific

set of colors from the existing Special

Olympics extended color palette.

Please use process color (CMYK) mix created for artwork. Colors should be visually matched to an up-to-date Pantone™ Swatch.

Color paletteSecondary colors


Visual identity Color gradients

When creating gradients make sure to

graduate between process colors (CMYK).

If blending between spot colors special

artwork should be created.

When using gradients, move from the dark

to the light tone.

Color gradients are used within the station banners and various other aspects within the designs to convey a sense of energy. Gradients are created by using different depths of the same color.

Light Red

Light Purple

Light Red

Light Magenta

Light Magenta

Light Purple

Light Purple

Light Blue

Light Blue

Light Turquoise

Light Turquoise

Light Green

Light Green

Light Yellow

Light Yellow

Light Orange

Light Orange

Mid Red

Rubine

Dark Red

Mid Magenta

Dark Magenta

Mid Purple

Dark Purple

Mid Blue

Dark Blue

Mid Turquoise

Dark Turquoise

Mid Green

Dark Green

Mid Yellow

Dark Yellow

Mid Orange

Dark Orange

Strive primary gradient


Visual identity Icons Assessment station identifiers

File formats

PNG artworks have been

generated for Office use in

software applications such as

Microsoft Word and Microsoft

Powerpoint.

EPS artworks have been

generated for use by

Professional Designers and

can be scaled to any size

without losing quality.

A suite of icons has been developed to help

identify specific stations and measurement

areas as part of athlete appraisal. They should

be used to embellish and create greater

dynamism within your design.

These icons are not logos and should

not be used without the corresponding

program lock-up. They are used to embellish

designs within the program or to identify

specific stations at events and as part of

athlete appraisals.

Body Mass Index Sit and Reach One Leg Stand Broad Jump

Seated Medicine Ball Throw

20m Shuttle Run 5-10-5 Agility

Push-ups 60 Second Plank Hold 30 Second Sit and Stand

Snap Station CheckoutNutrition / HydrationRegistration

Reach higher

Coaches Corner


Visual identity Illustration Food & nutrition

A suite of food illustrations has been

developed to help convey specific

information about nutrition and healthy

eating. The illustrations were created

primarily for use as part of the Strive

Healthy Eating Guide, however, they can

also be used within publications as a way

to embellish information about nutrition,

food groups, and healthy food choices.

These illustrations are not designed for use

on banners or other event promotions and

should not be used in place of assessment

station icons.

Grapes

Eggs Chicken 1 Chicken 2 Red Meat Kidney Beans

Chickpeas Black beans

Fish

Yoghurt Rice Bread Bread Roll Corn Tortilla Cheese Milk Butter Oil

OnionTomato Beetroot Carrot Turnip Eggplant Cauliflower Brocolli Peas Lettuce

Apple Pear Watermelon Melon Strawberry Banana Pineapple Orange


Program lock-upSponsorship / Co-Branding

N AT I O N A L S P O N S O R O F S P E C I A L O LY M P I C S S T R I V E ™ N AT I O N A L S P O N S O R

Illustrated here are the various versions

of the lock-up with Finish Line, our Special

Olympics Strive™ national sponsor. Note that

the partnership is specifically with the Strive

program. As such the partnership lock-up will

generally appear in the context of a Strive

event or piece of communications.

The description line, positioned below the

co-branding lock-up, clearly describes the

relationship between the Finish Line and

Special Olympics Strive.

...When creating co-branding lock-ups for alternative sponsors the structure illustrated here should be followed. The descriptor line should be adapted to reflect the nature of the relationship with each sponsor.

Co-Branding lock-up artwork versions

Co-Branding lock-up with descriptor line

Visual Identity


When applying the sponsor lock-up the

context of the application will determine the

use of the descriptor line and which elements

of the lock-up are required.

Program lock-upSponsor co-branding application

Finish Line Context Joint Context SO Context

Finish Line acknowledges its support of

Special Olympics Srive™. Appears on Finish

Line’s promotional materials

Both brands acknowledge their partnership on

shared platforms. Appears on joint merchandise.

Special Olympics acknowledges the

support of Finish Line. Appears on Special

Olympics Strive™ promotional materials.

N AT I O N A L S P O N S O R N AT I O N A L S P O N S O R O F S P EC I A L O LY M P I C S S T R I V E ™

N AT I O N A L S P O N S O R

Visual Identity


This section shows you all the elements of the identity brought together. When looking at the various examples please consider the context in which each one might be applied. These visuals offer a visual prompt to the generation of new communications and should not be viewed as a definitive presentation of what is possible.

16


Identity in Action


Program Name

5-10-5Agility

Body Mass Index

Identity in action Banners Program banner overview

Flag & bannersBranded banner and event flag designs can

be created for promotional requirements.

Appropriate color versions have been created

for station banners.

Please note that when using the icons to

embellish designs to promote the Strive

program the icons should be used in the

Magenta color range.


Identity in action Banners Station banner overview

The station banners use a spectrum of

colors to allow each station to be individually

recognized as well as to give a sense of

progression as an athlete moves through the

complete set of assessment stations. The

banners appear clean, contemporary and

dynamic.

Registration


30 Second Sit and Stand


Sit and Reach


60 Second Plank Hold


One Leg Stand


20mShuttle Run


Broad Jump


Nutrition / Hydration


Checkout


Seated Medicine Ball Throw


Coaches Corner


5-10-5 Agility


Snapper


Body MassIndex


Push-ups



Identity in action Banners Station banner design rationale

The various elements of the station banners

have been considered so they work in a

manner that creates a coherent elegant overall

design.

1 The relevant icon used at each station in a

strong and dynamic manner

2 The use of graduated color is key to

create a sense of energy and to show

progression through the stages of athlete

assessment

3 The curve device is used in a manner that

compliments the overall design

4 The program lock-up is used to endorse

the banner and not the accredited

program mark

5 The sponsor logo is used in combination

with the descriptor line.

20mShuttle Run


1

2

3

4 5


Standard Banner

Banner with single sponsor endorsement

Banner with multiple sponsor endorsement

Banner with Accredited Program mark

Banners may use either the standard mark

or the co-branding lock-up depending on the

context or the event. Note how the dynamic

curve device is used to create a clear space to

distinguish between the program mark and

the event or local accredited mark.

1 The Special Olympics Strive™ program

lock-up is highlighted using the white

area. This is embellished using a station

icon.

2 Banner positioning for the local

Accredited Program mark.

3 Banner positioning for single sponsor

logos. Note the inclusion of the descriptor

line below the sponsor logo.

4 Banners can accommodate the inclusion

of multiple program sponsors.

In actionPitch-side banners

Visual Identity

1

2

3

4


Using the tag-line

as lead messaging

An introduction to


A guide to maximising your athletic

ability and mainting a healthy lifestyle

An introduction to


Icons or photography can be used for

the publication covers depending on the

requirements. The various elements have

been considered so they work in a manner

that creates a coherent elegant overall design.

1 Assessment station icons are used in a

dynamic design to create movement

and energy. For single or two color

applications the icons can be used in

magenta

2 The curve is used in a manner that

compliments the overall design

3 The program name is used within the

publication title

4 The Special Olympic brand mark is used

to endorse the program. It does not need

to be locked-up with the Strive Program

mark

5 Sponsor endorsement is incorporated

with the descriptor line. The sponsor mark

is not required to be locked up with the

program mark when used in this way.

6 Photography can be used instead of icons

when appropriate

7 The tagline can be used as the headline or

lead message for publications.

1

4

2

5

3

6

7

In actionPublication covers

Visual Identity

Photography use Icon / Graphic use


T-shirts can be designed in full color, 2 color

or single color depending on what the

budget permits.

Graphic applicationSpecial Olympics Strive™ program apparel

and merchandise can use either the program

lock-up (with tag-line), tag-line or a assessment

station icon as the primary graphic. Sponsors

acknowledgement should be positioned on

the back.

Please note that clothing featuring sponsor

logos is not permitted for use by athletes

during competitions or during opening and

closing ceremonies.

In actionT-Shirts

Volunteer

Program merchandise

Front

Front

Front

Back

Visual Identity


Branded kit bag and water bottle designs can

be created for merchandise requirements.

As with t-shirts, these items can be created

using assessment station icons, the tag-line or

program lock-up.

In actionKit bag & water bottle

Visual Identity


Our Healthy Meal Guide provides athletes with

information making healthy food choices each

day along with information about food types,

food groups, portion sizes and fluid intake.

The reverse of the guide provides an area for

athletes to record and track daily progress.

Illustration useThe Healthy Meal Guide uses the food

illustrations in a clean, clear and contemporary

manner. Illustrations and information are

used in a way which aims to maximize

understanding and make following the guide

fun and easy to use every day.

In actionNutrition placemat

Visual Identity

Healthy Steps Everyday to become a stronger athlete

Be more activeTry to exercise for at least 30 minutes each day. Play a game outside instead of watching TV.

Eat more fruit & vegetablesEat at least 5 pieces of fruit or vegetables each day as part of your meals or snacks.

Drink more waterCarry a water bottle throughout the day. Drink water instead of soda or fruit juices.

321

3

For more ideas on how to become a healthier athlete look at the Special Olympics Strive® at home nutrition and exercise booklet.

What did you do today?• Use the chart to mark ways that you chose to be healthy each day • Use the blank spaces to track other ways you chose to be healthy

Today I choose to... Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Be more active

Eat more fruit & vegetables

Drink more water

Special Olympics

Striveat home

Special Olympics Strive®

Track your success


Healthy Meal Guide

Water is essential to many of the processes within your body. Water helps to keep your body hydrated, transports nutrients and provides energy.

Grains give your body energy. Try to get half your grains each day from whole grains like brown rice or pasta.

Oils and other fats are only needed in very small amounts and often added during cooking.

Fruit and vegetables are packed with nutrients that keep you healthy. Try to eat a variety of colors each day.

Plate sizesPlate sizes should differ for adults and children. Adult portions should be based on a 9 inch plate while children’s should be based on using a 7 inch plate.

Portion sizesEach section of the placemat gives a guide to the size of portions for your meal. Fruit and vegetables form the largest part while oils should form the smallest part.

Meat, Fish, Eggs and Beans make your muscels and body strong. Try to eat a variety of foods from this group.

Dairy products keep your bones and teeth strong. Dariy products can be added to the other food groups as part of your meal.

DAIRY

OILS

WATER

F R U I T & V E G E TA B L E SG

RA

INS

ME AT, F ISH EGG

S & B

EA

NS

Front

Reverse


Now that you understand our brand and our visual identity, ensuring we manage it effectively is important. Managing a brand is like tending a garden. It is a constant process to ensure that we retain coherency and consistent, clear messages while allowing for new ideas to flourish.

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Identity Management


Artwork naming protocolManagement

Master artworks within the visual identity

should use the following naming convention.

SO_Strive_Mark_Hor_2col.eps

SpecialOlympicsIdentifier

ASSETMark_BizCrd_Letter_etc.

COLORColColRevBlkWhtetc.

ORIENTATIONCore_Event_Cntrd_Hor_Web_etc.

FORMAT.eps.png.docetc.

PROGRAM

27 Strive Program Identity Guidelines

Every single participant in the Special Olympics movement can play a role in aligning and strengthening our brand around the world. These guidelines as well as a comprehensive suite of tools, messaging materials and templates are available for all to download from resources.specialolympics.org/strive.aspx

We encourage you to contact [email protected] with any questions, queries or comments you may have at any stage. Also please feel free to share any case studies and images of any successful brand campaigns or execution in your program or region.

Contacts & resourcesManagement

SO_Strive_Guideline_V1.0

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