OLLIE WAINWRIGHTMOTION GRAPHICS

RAVENSBOURNELIVE BRIEF

PROJECT BRIEF

BRAND ARCHITECTURE

ONLINE

MAIN LINE VINTAGE PREMIUM HOME PAGE

BRAND ARCHITECTURE

As part of the brief one of the main issues that i have to tackle is the inconsistency of the photographs used for the online shop.

The main problems that i am aware of are:

Inconsistent backgrounds. + similar poses.

The overall look isn’t clean.

There is no way you can establish which category is which visually.

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INCONSISTENCIES

UNDER EXPOSED AROUND THE FACE.

WHITE BALANCE ISSUES AND REFLECTIONFROM CLOTHES ON BACKGROUND.

UN EVEN LIGHTING CAUSES LACK OFCONSISTENCY THROUGHOUT FLOORAND BACKGROUND.

CURRENT PHOTOGRAPHY ISSUES

CONSISTENCIES

HOME PAGE SHOTS

HOME PAGE SHOTS

HOME PAGE SHOTS

EDITORIAL SHOTS

EDITORIAL SHOTS

I want to use a split screen idea to enhancethe feel of the video.

These are various idea’s I had in mind.

TRANSITION DETAILS

The main thing I want to happen in the video is to use the branding as a dress transition.

I will have to make the O and brief the model on how to use it so the transitions will be successful.

TRANSITION DETAILS

If I wanted to the prop to work correctly I neededto make a scaled prototype.

I decided to use the laser cutter as I could just sendillustrator paths to it.

PROTOTYPE DEVELOPMENT

PROTOTYPE CREATION

STENCIL

FINAL PROP

Cream Coloured Screen

Key:

Matte paper floor (colour undecided)

Model Paths (walking, posing, dancing)

Where the model will be standing most

Camera Arch

STUDIO FLOOR PLAN

Model lights

Model lights direction

Backdrop lights spot orsquare

Direction for backgroundspot lights.

LIGHTING PLAN

LIGHTING MOODBOARD

LIGHTING MOODBOARD

STYLES

VIDEO STILLS

STUDIO SHOOT

CREDIT DESIGN

MAKING OF’ VIDEO