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Chapter # 1
Introduction
1.1 Definition of IT Industries
The IT industry in Pakistan is in its infancy and is struggling to catch up with the
regional and global industry. The size turnover of the software segment of the industry
of US$ ! million in the domestic segment and US$ "! million worth of e#port. The
software segment of the IT industry has about ! players%companies. &ost of these
companies are one'man shows. (lthough) there are a few medium to large size players
who are part of Pakistan business houses.
The software industry employs about !) programmers%professionals. The industry
is facing a serious shortage of *uality technical and marketing professionals caused by
the massive brain drain of high'level professionals and IT trainers in the needed
technologies.
The following activities are part of the IT Industry+
System analysis and design Switching.
,esign of hardware - software ISPs
Software programming (SPs
Implementation I/Ps
&anufacturing%assembly of hardware Internet
(fter sales service0 1'commerce
System maintenance services0 ,ata ware housing
&arketing of hardware and software
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2uman resource management
/ommunication Infrastructure0 2uman resource training and mobilization
1.2 The IT Industry in Pakistan
Pakistan has lagged dangerously behind other regional countries in e#ploiting
Information Technology as a catalyst for economic revival. 2owever) we feel that the
e#plosive growth of the Internet and the coming tidal wave of 1'/ommerce still
provides immense possibilities for Pakistan to e#ploit their potential and use these for
accelerating its economic revival.
3e are also painfully conscious of the fact that the hyper speed of change in the
Information Technology domain means that the IT year is e*uivalent to one month in
conventional terms. This fact dictates that any meaningful action or decisions for the
IT industry in Pakistan has to be implemented immediately. Pakistan and similar
countries hoping to e#ploit the inherent potential of Information Technology must act
immediately and decisively to restructure their domestic Information Technology
industries to become effective role players within the global IT scenario.
(ny meaningful IT initiative in Pakistan will necessarily have to be a partnership
between the government and its agencies on one hand and the private sector on the
other. 4old) unconventional and strategically correct decisions are needed. 1ffective
top managers with the right mi# of vision and managerial competence are needed.
2uge amounts of financing are needed in domestic resources and foreign e#change.
(bove all) the will to prevail will be needed from the government of Pakistan to chart
the right course for the national Information Technology initiative and then stay the
course in spite of innumerable hurdles which are sure to bedevil the path to success.
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1.3 Major Probles of the IT Industry in Pakistan
&assive 4rain ,rain
Serious shortage of high level programmers and IT professionals needed in the
latest technologies
Inability of Pakistani firms to tap and penetrate lucrative foreign markets to
provide the IT industry with needed hand'width and communication
capabilities of international standard at competitive prices
5ack of entrepreneurial skills and managerial know'how of IT professionals
5ack of actual and practical government policies and support for the industry
IT industry faces serious problems in securing financing and credit
Unwillingness of local business managers to pay appropriate prices for locally
developed software
5ack of incubation and start'up companies
5ow computerization of the government and its departments
1.! "istory of orci Technolo$ies %P&t' (td
Sorcim technologies private limited company incepted in 6 .(fter the operation
the inception business was properly in 7eb in ! the first pro8ect of STP5 will make
at 9U:1 ; through via 1'lance in international market in 9uly < STP5 gets the
first pro8ect these pro8ect was related to 2= and that is the big company of US( that
is 4loto that give the first pro8ect to Sorcim in this pro8ect " employees have done
that pro8ect in 9uly
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2.1 Product and er&ices
STP5 is basically linked with IT industry0 it provides services in the following
relating activities without indulging in the business of multi level marketing+
aA Software ,evelopment.
bA Internet &arketing.
cA 1lectronic :ews Bathering.
dA Trading of /ommunication 1*uipment.
eA &arket =esearch.
fA 3eb ,esigning.
gA 3eb 2osting.
2.2 oftare De&elopent
Software development is the translation of a user need or marketing goal into a
software product. Software development is sometimes understood to encompass the
processes of software engineeringcombined with the research and goals of software
marketing to develop computer software products. This is in contrast to marketing
software) which may or may not involve new product development.
It is often difficult to isolate whether engineering or marketing is more responsible for
the success or failure of a software product to satisfy customer e#pectations. This is
why it is important to understand both processes and facilitate collaboration between
both engineering and marketing in the total software development process.
1ngineering and marketing concerns are often balanced in the role of a pro8ect
manager that may or may not use that title.
!
http://en.wikipedia.org/wiki/Softwarehttp://en.wikipedia.org/wiki/Software_engineeringhttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Computer_softwarehttp://en.wikipedia.org/wiki/New_product_developmenthttp://en.wikipedia.org/wiki/Project_managerhttp://en.wikipedia.org/wiki/Project_managerhttp://en.wikipedia.org/wiki/Softwarehttp://en.wikipedia.org/wiki/Software_engineeringhttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Computer_softwarehttp://en.wikipedia.org/wiki/New_product_developmenthttp://en.wikipedia.org/wiki/Project_managerhttp://en.wikipedia.org/wiki/Project_manager -
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4ecause software development may involve compromising or going beyond what is
re*uired by the client) a software development pro8ect may stray into processes not
usually associated with engineering such as market research) human resources) risk
management) intellectual property) budgeting) crisis management) etc. These
processes may also cause the role of business developmentto overlap with software
development.
2.3 Internet Marketin$
Internet marketing) also referred to as web marketing) online marketing) or
e&arketing) is the marketingof products or services over theInternet.
The Internet has brought many uni*ue benefits to marketing) one of which being
lower costs for the distribution of information and media to a global audience. The
interactive nature of Internet marketing) both in terms of providing instant response
and eliciting responses) is a uni*ue *uality of the medium. Internet marketing is
sometimes considered to have a broader scope because it refers to digital media such
as the Internet) e'mail) and wireless media0 however) Internet marketing also includes
management of digital customer data and electronic customer relationship
management C1/=&A systems.
Internet marketing ties together creative and technical aspects of the Internet)
including design) development) advertising) and sales. Internet marketing does not
simply entail building or promoting a website) nor does it mean placing abanner ad
on another website. 1ffective Internet marketing re*uires a comprehensive strategy
that synergizes a given companys business model and sales goals with its website
;
http://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Risk_managementhttp://en.wikipedia.org/wiki/Risk_managementhttp://en.wikipedia.org/wiki/Intellectual_propertyhttp://en.wikipedia.org/wiki/Budgetinghttp://en.wikipedia.org/wiki/Crisis_managementhttp://en.wikipedia.org/wiki/Business_developmenthttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/ECRMhttp://en.wikipedia.org/wiki/Web_bannerhttp://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Risk_managementhttp://en.wikipedia.org/wiki/Risk_managementhttp://en.wikipedia.org/wiki/Intellectual_propertyhttp://en.wikipedia.org/wiki/Budgetinghttp://en.wikipedia.org/wiki/Crisis_managementhttp://en.wikipedia.org/wiki/Business_developmenthttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/ECRMhttp://en.wikipedia.org/wiki/Web_banner -
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function and appearance) focusing on its target market through proper choice of
advertising type) media) and design.
2.! /lectronic 0es atherin$
1:B is a broadcasting Cusually televisionA industry acronym which stands for
electronic news gathering. It can mean anything from a lone reportertaking a single
camcorderout to get a story) to an entire television crew taking a satellite truck on
location to do a live report for a newscast. In its early days) the term 1:B was used
by newsroom staff to differentiate between the :B Cnews gatheringA crews that
collected TD news with traditional film cameras and the new 1:B crews who
collected TD news with new electronic analogue tape formats like low band >%6 inch
U'matic. The re*uirement for the differentiation stems from the radically different
methods of post'production involved in video versus film. 7ilm needed to be
processed before editing) unlike tape where footage could be edited fairly *uickly)
thus dramatically reducing the turn'around time for a story. The use of film in news
gathering virtually disappeared by the early "?Es.
2.) Marketin$ ,esearch
&arketing research) or market research) is a form of business research and is
generally divided into two categories+ consumer market research and business'to'
business C44A market research) which was previously known as industrial marketing
research. /onsumer marketing research studies the buying habits of individual people
while business'to'business marketing research investigates the markets for products
sold by one business to another.
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/onsumer market research is a form of applied sociology that concentrates on
understanding the behaviours) whims and preferences) of consumers in a market'
based economy) and aims to understand the effects and comparative success of
marketing campaigns. The field of consumer marketing research as a statistical
science was pioneered by (rthur :ielsen with the founding of the (/:ielsen
/ompany in "?>.
Thus marketing research is the systematic and ob8ective identification) collection)
analysis) and dissemination of information for the purpose of assisting management in
decision making related to the identification and solution of problems and
opportunities in marketing.
2.- eb Desi$nin$
3eb page design is a process of conceptualization) planning) modeling) and e#ecution
of electronic mediacontentdelivery via Internetin the form of technologies Csuch as
markup languagesA suitable for interpretation and display by a web browseror other
web'based graphical user interfacesCBUIsA.
The intent of web design is to create a web site Ca collection of electronic files
residing on one or more web serversA that presents content Cincluding interactive
features or interfacesA to the end userin the form of web pagesonce re*uested. Such
elements as te#t) forms)and bit'mapped imagesCBI7s) 9P1Bs)P:BsA can be placed
on the page using 2T&5) F2T&5) or F&5tags. ,isplaying more comple# media
Cvector graphics)animations) videos) soundsA usually re*uiresplug'ins such as 7lash)
GuickTime) 9ava run'time environment) etc. Plug'ins are also embedded into web
pages by using 2T&5 or F2T&5 tags.
E
http://en.wikipedia.org/wiki/Sociologyhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Arthur_Nielsenhttp://en.wikipedia.org/wiki/ACNielsenhttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Content_(media_and_publishing)http://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Markup_languagehttp://en.wikipedia.org/wiki/Web_browserhttp://en.wikipedia.org/wiki/Graphical_user_interfacehttp://en.wikipedia.org/wiki/Web_sitehttp://en.wikipedia.org/wiki/Web_serverhttp://en.wikipedia.org/wiki/Content_(media_and_publishing)http://en.wikipedia.org/wiki/End-user_(computer_science)http://en.wikipedia.org/wiki/Web_pagehttp://en.wikipedia.org/wiki/Form_(web)http://en.wikipedia.org/wiki/Image_file_formatshttp://en.wikipedia.org/wiki/Graphics_Interchange_Formathttp://en.wikipedia.org/wiki/JPEGhttp://en.wikipedia.org/wiki/Portable_Network_Graphicshttp://en.wikipedia.org/wiki/HTMLhttp://en.wikipedia.org/wiki/XHTMLhttp://en.wikipedia.org/wiki/XMLhttp://en.wikipedia.org/wiki/Vector_graphicshttp://en.wikipedia.org/wiki/Pluginhttp://en.wikipedia.org/wiki/Adobe_Flashhttp://en.wikipedia.org/wiki/QuickTimehttp://en.wikipedia.org/wiki/Java_(Sun)http://en.wikipedia.org/wiki/Sociologyhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Arthur_Nielsenhttp://en.wikipedia.org/wiki/ACNielsenhttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Content_(media_and_publishing)http://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Markup_languagehttp://en.wikipedia.org/wiki/Web_browserhttp://en.wikipedia.org/wiki/Graphical_user_interfacehttp://en.wikipedia.org/wiki/Web_sitehttp://en.wikipedia.org/wiki/Web_serverhttp://en.wikipedia.org/wiki/Content_(media_and_publishing)http://en.wikipedia.org/wiki/End-user_(computer_science)http://en.wikipedia.org/wiki/Web_pagehttp://en.wikipedia.org/wiki/Form_(web)http://en.wikipedia.org/wiki/Image_file_formatshttp://en.wikipedia.org/wiki/Graphics_Interchange_Formathttp://en.wikipedia.org/wiki/JPEGhttp://en.wikipedia.org/wiki/Portable_Network_Graphicshttp://en.wikipedia.org/wiki/HTMLhttp://en.wikipedia.org/wiki/XHTMLhttp://en.wikipedia.org/wiki/XMLhttp://en.wikipedia.org/wiki/Vector_graphicshttp://en.wikipedia.org/wiki/Pluginhttp://en.wikipedia.org/wiki/Adobe_Flashhttp://en.wikipedia.org/wiki/QuickTimehttp://en.wikipedia.org/wiki/Java_(Sun) -
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2. eb "ostin$
( web hosting service is a type of Internet hosting servicethat allows individuals and
organizations to provide their ownwebsite accessible via the 3orld 3ide 3eb. 3eb
hosts are companies that provide space on a serverthey own for use by their clients as
well as providing Internetconnectivity) typically in a data center. 3eb hosts can also
provide data center space and connectivity to the Internet for servers they do not own
to be located in their data center) called colocation.
2.4 "o +,CIM orks
Sorcim Technologies always focus on providing dedicated 2uman =esource to its
4usiness Partners in initial years of its 4usiness. :ow the growth of 4usiness has
allowed S@=/I& to put more concentrated and dedicated effort to the Pro8ect
Services.
S@=/I& is now concentrating more on Pro8ect 4ased sphere of 4usiness of which
there are two broad categories+
5ocal pro8ects
International pro8ects Csoftware e#portA.
S@=/I& gets its International 4usiness in two ways+ through the lancing media and
from the direct contact of our potential 4usiness Partners.
S@=/I& has a 4usiness strategy that stands solid managerial and technical grounds.
The general description of the development model followed by S@=/I& to deliver
cost
1ffective and *ualitative solutions are as+
?
http://en.wikipedia.org/wiki/Internet_hosting_servicehttp://en.wikipedia.org/wiki/Websitehttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/Server_(computing)http://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Data_centerhttp://en.wikipedia.org/wiki/Colocationhttp://en.wikipedia.org/wiki/Internet_hosting_servicehttp://en.wikipedia.org/wiki/Websitehttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/Server_(computing)http://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Data_centerhttp://en.wikipedia.org/wiki/Colocation -
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2.5 ,e6uireents
9oint sessions of brainstorming are conducted by our business consultants with our
4usiness Partners in order to understand the business model) different ob8ectives and
goals associated with the development.
2.17 Desi$nin$ 8rchitecture
3hen re*uirements are finalized) our architects design the technical architecture and
suggest different options available regarding technologies used for development.
2.11 ork Plan
(fter successfully designing architecture and selection of the right technology) our
development team and pro8ect managers draft a work plan. 7inal estimates of time and
financial plan are also calculated in this phase.
2.12 Increental De&elopent
In this phase the actual development of the pro8ect starts in full swing. 3e set the
milestones in developmental process. This way offers many advantages among them
is that we get fle#ibility to cope with change during the development of comple#
systems.
2.13 (aunch
In this phase the software is completely developed and delivered for the commercial
use. The development team closely monitors the launch to ensure the performance is
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up to the e#pectations of our 4usiness partner. Training is also involved in this phase)
if re*uired.
2.1! upport 9 /:tensions
3e see every 4usiness interaction turning into a long term and mutually benefiting
relationship. The necessary support is provided and future e#tensions are also
addressed accordingly.
2.1) 8lays 8&ailable
3e use different channels of communication to remain in touch with our 4usiness
partners whenever there is a need. @ur official timing is synchronized with US official
timing however for those clients having different time zone we manage the team
timing as well.
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Chapter#3
(earnin$ and /:perience
3.1 (earnin$ and /:perience
In Sorcim technologies I was appointed as accounts and finance officer. 7ollowing are
the duties and responsibilities were assigned to me) which gave me a practical
knowledge of the field.
3.2 8ccountin$ and ;inancial ,esponsibilities
7inancial =eporting%4ook keeping.
4ank =econciliation.
Preparation and (ppropriation of 7inal (ccounts.
Preparation and (ppropriation of 7i#ed (ssets =egister.
(ppropriation of =eceivables%Payables.
@ther 7inancial =eports to &easure 4usiness Performance.
Standard%(ctual 9ob /osting) and 9ob /ost Dariance (nalysis.
Preparation of Payroll.
/ommunication with clients.
3.3 Incoe Ta: ,esponsibilities
Preparation and Submission of &onthly Statement of /ollection or ,eduction
of Income Ta#.
Preparation and Submission of (nnual Statement of ,eduction of Income Ta#
from Salary.
Preparation and Submission of (nnual Statement of /ollection or ,eduction
of Income Ta# C@ther than SalaryA.
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/oordination with /onsultants for =eturn of Total Income%Statement of 7inal
Ta#ation under the Income Ta# @rdinance) " C7or /ompanyA and other
Income Ta# Tasks.
3.! Corporate %/CP' ,esponsibilities
Preparation of &inutes of the &eetings of 4oard of ,irectors and (nnual
Beneral &eeting.
Preparation and Submission of 7orm H ? and 7orm ' ( (nnually) (nnual
Statutory =eturn to Securities and 1#change /ommission of Pakistan.
/oordination with /onsultants for other /orporate &atters and Tasks.
3.) +ther 8ssi$nents
Preparation of ,ocuments for different Bovernment Incentives to the IT Industry)
5ike State 4ank of Pakistan 1#port 7inance Scheme to the software e#porters)
software houses and companies) and 4usiness Support 7und C4S7A. ( Bovernment
of Pakistan Program supported by (sian ,evelopment 4ank) to (ssist and for the
7urther ,evelopment of Small and &edium 1nterprises CS&1sA.
/ompany =egistration with Pakistan Software 1#port 4oard CPS14A.
@ther 4usiness (dministrative%&anagement Tasks.
Chapter#!
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+T and ,atio 8nalysis
!.1 +T 8nalysis
S3@T analysis is basically the determination of the
Strengths
3eaknesses
@pportunities
(nd threats) that are present in the market to the company on which this
analysis is conducted.
3hen we look at S@=/I&) we see that the software development company under
consideration also has all four) i.e. strengths) weaknesses) opportunities and threats at
both internal and e#ternal level.
4elow is the basic evaluation.
!.1.1 tren$ths
&anagement of S@=/I& provides a *uality forum to its members for an
effective communication) corrective actions for improved service and
collective advice.
@ffering *uality and effective development.
@ffering *uality customer services and products which meet the customer
e#pectations.
7ulfilling the business ethics accountability and transparency.
2aving dedicated employees committed to e#cellence.
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2igh *uality and productivity of human resource. Putting the right people
at the right 8ob.
/ustomer satisfaction is our top priority.
Sorcim Technologies believe in building strong relationships with
customer) employees and the communities in which it operates.
Soft wares made by S@=/I& are user friendly and easy to use.
Bood working environment is provided in Sorcim.
Performance based awards are presented to employees.
Today Sorcim holds a strong and distinct market position.
3ell trained resources.
4ut the fore most strength of Sorcim is that it has the 7irst mover
advantage.
Sorcim Stands at "?thposition around the globe on 1'lance portal.
Sorcim Stands at ndpositon in Pakistan on 1'lance portal.
(fter sale service to customers on lower rates.
4est customer service available) given to customers given to customers in
any services.
&onopoly over the market.
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!.1.2 eaknesses
:ot up to date with the competition market.
:o special marketing strategy is adopted to cover the share of local
market.
(void filing government tenders.
:o proper market strategies for its own products like 2=& and Point of
Sale.
/ommunication gap between pro8ect manager and other group member
due to distance between places. Some times high bids are placed due to which customer prefers the other
party to offer the contract.
Sorcim is loosing its local market due to lack of interest in local pro8ects.
Sorcim rarely emphasis on competition in the market
!.1.3 +pportunities
Dalue added services Cdata servicesA are the future of Sorcim.
Sorcim is also looking for the new regions.
Sorcim can cash itself when it introduces more reasonable products and
services.
Sorcim should decrease paper work and use technology for advancement.
1.g. &ulti user human resource system.
( 8oint session should be held before starting a new pro8ect.
@nly those members should be selected for new pro8ects that have some
specialty in 8ob.
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!.1.! Threats
Political instability.
Price hike% inflation.
@ther companys rapid growth. 5ocal businesses and individuals are least interested in using software.
People are unaware of using software technology.
!.2 ,atio 8nalysis
(i6uidity 8nalysis ,atios
!.2.1 Current ,atio
/urrent =atioJ /urrent (ssets % /urrent 5iability.
Current ratio 2717 2775
/urrent assets ;E;)?< >)6?E
/urrent liabilities >?)>! 6)>;
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.
Interpretation
:et working capital was negative during the previous year as the company had relied
more on credit. ,uring the current year) net working capital has increased to =s. ?6
K due to the improvement in the li*uidity position of the /ompany.
!.2.! 0et orkin$ Capital ,atio
:et 3orking /apital =atioJ :et 3orking /apital % Total (ssets
"E
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0et orkin$ capital ratio 2717 2775
:et working capital ?6)!")EEA
/urrent liabilities >?)>! 6)>;
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=eturn on assets has increased which can be attributed to the increase in overall
profitability of the /ompany.
!.3.2 Profit Mar$in
Profit &arginJ :et Income % Sales
Profit ar$in 2717 2775
:et income !
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Interpretation
(ssets turnover ratio increased as the companys e#tent of business has decreased and
so are the assets of the company.
!.!.2 8ccounts ,ecei&able Turno&er ,atio
(ccounts =eceivable Turnover =atio J Sales % (verage (ccount =eceivable
8ccounts ,ecei&able
Turno&er ,atio
2717 2775
Sales 6)6?!)E! ");?6(verage account
receivables
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!.) "ori=ontal 8nalysis of >alance heet
BALANCE SHEET
Horizontal analysis
2010 2009 2008
2010 Vs
2009
Rupees Va
Assets
/ash and balances ?!)); "E)?E<
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=etained earnings
")E;6)!!< ")E
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!.).1 "ori=ontal 8nalysis of Profit and (oss 8ccount
!R"#IT AN$ L"SS ACC"%NT
Horizontal analysis
2010 2009 2008
2010 Vs
2009
2009 Vs
2008
Rupees Variane
Sales 6)6?!)E!
");?6
")6?) ';!L L
/ost of sales )E!)6>;
"");;);!>
!)6?;)A
C>)E6?A
C>)?!;A ";;L '>L
:et profit % ClossA before ta#ation )-?425
%1?)55?14)'
2?--7?771 A13-@ A1-7@
Provision for ta#ation ' ' C;)A ' '"L
:et profit % ClossA after ta#ation )-?425
%1?)55?14)'
2?-)3?41 A13-@ A1-7@
Unappropriated profit % loss 4%7 ")E '!!L "">EL
Bnappropriated profit loss carried to
balance sheet 1?4-!?))
1?24?24 2?44-?513 !)@ A))@
6
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!.- *ertical 8nalysis of >alance heet
BALANCE SHEET Vertial Analysis2010 2009 2010 2009Rupees Co&position
8ssets
/ash and balances ?!)); "L L
Prepayments and advances ">E "L ?L
2?)7?57 2?23?7)! 177@ 177@
/6uity 9 (iabilities
Paid up /apital !") !") "L ""L
=etained earnings ");6L
2?)7?57 2?23?7)! 177@ 177@
!.-.1 *ertical 8nalysis of Profit and (oss 8ccount
!R"#IT AN$ L"SS ACC"%NTVertial analysis
2010 2009 2010 2009
Rupees Co&position
Sales 6)6?!)E! ");?6 "L "L
/ost of sales )E!)6>; "");;);!> ;>L ?L
Bross profit 1?-!3?!1- 1?73-?-4 3@ 4@
@perating e#pensesgeneral and administrative e#penses C")!;)>>6A C);>)>A '>L '"L
!
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Selling e#penses ' ' ' L
@perating profit % ClossA )4?742 %1?)5)?33-' 13@ A13@
7inancial charges C")!>A C>)E6?A L L
:et profit % ClossA before ta#ation )-?425 %1?)55?14)' ">L A13@Provision for ta#ation ' '
'
L
:et profit % ClossA after ta#ation )-?425 %1?)55?14)' 13@ A13@
Unappropriated profit % loss 4%7 ")E
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The organization has a well established customer base and is highly conscious
about its reputation.
The organization is organized in three key department i.e. IT department)
&anagement and 7inance.
(ll three departments were studied and surveyed with regard to the theme of
the research study.
The study of employees structure reveals that the employees are coming form
various background.
The employees are generally smart and intelligent and are ade*uately
*ualified.
The organization follows international standards of total *uality management
in line with the policies of software international standards.
The employees and the management relations are found to be cordial and
working. The employees seem satisfied with the work environment.
The system of hierarchy level is well defined and is working very well with
every one is answerable to head or supervisor at all level.
The performance is evaluated on two ways. It is either based on observation
by the customers or is directly observed by the supervisors%managers.
The pro8ect managers have powers vested in them by the administration for
award and reward and this create deterrent for the employees to work
efficiently and smartly.
There is an efficient system of check and balance in place.
The analysis of findings gathered through *uestionnaire is as under+
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In the *uestionnaire four areas are targeted. These are about your 8ob) about
working here) about performance evaluation and finally about yourself.
The statistical analysis reveals information regarding above four areas
concerning employees own introduction) association with the organization and
performance evaluation while on the 8ob and 8ob satisfaction.
(bout the 8ob part of *uestionnaire reveals that employees who are mostly
permanent and are both male and female are mostly satisfied with their 8ob
and have put in about to > years of service.
In the part about working in Sorcim the employees and the managers relations
were focused and most of the employees were found barely satisfied with the
present state of affairs.
In the performance evaluation part employees were mostly found agreeing
with the notion that the performance is being evaluated on whims in the
absence of a proper system in the organization.
The system is also infested with people who are initiating inflated reports
having no semblance with on ground performance.
The local culture of supporting the known and own people is also found at
work and is affecting the measurement of performance.
).2 Conclusion
I carried out and in depth analysis of the problem of performance measurement in the
Sorcim Technologies CPvtA 5td. ,uring the course of the research the group carried
out in depth study of the problem with the help of the management of the organization
and its employees. In the absence of established rules of the business with regard to
E
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performance measurement it is difficult for the management to get an accurate picture
of the employee performance. This present system also helps the managers to depend
on their whims and wishes for grading of their employees. The current system is
partly promoting those employees who are not very efficient and depriving the
deserving employee of their rightful share. 2ence it is of paramount importance that
an effective system of performance measurement is developed by the company
management with a view to effectively address this problem.
Chapter#-
,ecoendation 9 (iitation of the tudy
-.1 ,ecoendations
7ollowing recommendations are made to rectify the situation as under+
The present system of performance evaluation needs revision. It is suggested
that proper rules of the business be framed for this important aspect of
employee career.
The system of evaluation must follow the established rules on the sub8ect so
that employees do not feel maltreated or un8ustly handled at the time of
promotions and rewards.
The organization must create an internal study group or must out source to
consultants for creating performance evaluation system suitable to their uni*ue
re*uirements.
-.2 (iitation of the tudy
?
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Keeping in view the commitments of the students) the time available and the scope of
the research) the results obtained were restricted to the performance evaluation only. It
helped to conform the observations by the management and has been able to highlight
important weaknesses in the management. It is further suggested that university must
find sponsors for such kind of research work in future so that more pragmatic work
can be produced.
,eferences
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5aura I. 5angbein0 Bregory 4. 5ewis) Pay Productivity and the Public Sector0 The
/ase of 1lectrical 1ngineers) 9ournal of Public administration =esearch and Theory+
9'P(=T) Dol.E) :o.>. C9ul.) "??EA) pp) >?>
http+%%www.8stor.org%siciMsiciJ"!>'"E!EC"??E(>L>/>?"L>(PP(TPSL>1../@L>4'N
:icholas P. 5ovrich0 Paul 5. Shaffer0 =onald 2. 2opkins0 ,onald (. Oale ,o Public
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Sally /oleman Selden0 ,onald P. &oynihan 3ye =iver /onference) Patricia 3allace
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@ct.) "?E!A) pp) !1../@L>4'(
Sarah Dallance) 2arkness Performance (ppraisal in Singapore) Thailand and the
Philippines+ ( /ultural perspective) 7ellow) ,epartment of social &edicine) 2arvard
University "?E?
>"
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