PROGRAM/EVENT

GOAL TARGET CHANNEL MESSAGE

oGCDP 6 raises Students aged 17-21

1. Social Media : Facebook

2. Social Media: Twitter3. Social Media:

Pintrest4. Blogs: AIESEC in

Mumbai5. Online Articles on

external websites6. Youth

Empowerment Sessions

1. Go for an exchange (TN Specific), this diwali & impact your CV

2. Gain Valuable skills while on exchange this diwali

3. Don’t miss out this diwali

4. Case Studies with Videos and pictures: Everyone is going, whats stopping you?

5. Opportunities available for students while in college/ make most use of your vacations

6. Gain Leadership skills, Promote peace, impact others while impacting yourself.

oGIP 2 raises Ages: 21-27 1. Social Media: Facebook

2. Social Media: Twitter3. Google Ads4. Blogs: AIESEC in

Mumbai5. Online articles on

external websites6. External Events

1. TN Specific promotions, skills needed metioned.

2. Gain international work experience

3. International Work experience for students & recent graduate in IT & ET ONLY

4. Gain experience & valuable skills for a lifetime. Impact your CV and your life

5. Same as point 46. Unheard

opportunities for students

iGCDP 10 raises NGO 1. Newsletters2. Articles on AIESEC3. External Events

1. Opportunities that AIESEC provides to at NGO.

2. Same as above3. Get diverse interns

at your workplace

iGIP 10 raises H.R Heads of Companies established a minimum of 2 years ago

1. Google ads2. Newsletters3. External events4. Blog articles5. Newsletters of

Partner Companies

1) Get international workforce in your (IT/ Marketing/ Business administration) company)/(teaching institution)

2) Get international workforce in your company

3) Benefits of workforce diversity and how AIESEC can get you the same

4) Same as 35) Get international

workforce in your company

Youth To Business Forum 2013

Students (17-23)

1. Online Articles2. Magazine

Partnerships3. Social Media:

Facebook4. Social Media: Twitter5. Social Media:

Pintrest/tumblr6. LinkedIn7. Outdoor Media8. College Partnerships9. Partnerships with

database rich websites to appear in their newsletters

10. Social media competitions

11. Theatre Partnership12. SMS partnerships13. Radio Partnerships

1) Todays Youth, importance of entrepreneurship, reasons why the west is growing rapidly while we are yet stagnant

2) About the event, concept note, list of speakers, Certificate, Practical knowledge

3) Concept note in bits, importance of attending, entrepreneurs promotions

4) Speakers5) Y2B global promotions,

micro experience in your city

6) Corporate publicity: Importance of attending if you own a startup

7) Speakers, Competitions of the event & prizes won

8) Posters mentioning point 7

9) Concept Note10) Capture the globalization

in your city, get a chance to go on an international exchange through AIESEC

11) Same as point 712) Workshops speakers

prizes & international

internships13) Same as point 7

combined with 10 & 12.

Recruitment

200 students recruited through Marketing

Students with less than 6 hours of college, ages 17-20, good knowledge about the city, clear AIESECs competency test

1) College Form sales2) College promotions3) Social media: Facebook

& Twitter4) YE’s5) Online articles6) Blog articles

1) Largest youth run international organisation, leadership given, exchange opportunities, similarity between AIESEC & a companies functionality

2) Same as 13) Case studies of

AIESECers4) Module attached5) 1 & 3 combined6) Same as 5