on toTHE NEXT TWO

cmd 2013-2015

becoming aMACHINEmy sophomore experience

cmd 2012-2013

I became aMACHINE

my sophomore year,

sarah annemarie brownthe designermy sophomore experience(914) 806-7548sabrow06@syr.edu

sarah annemarie brown I live my life knowing that great outcomes are the results of hard work; that nothing should come easy, and that eventually you will get to where you need to be. Everything will work out in the end, as it has with my sophomore year in Communications Design at Syracuse University.

I have become a communications design machine, never giving up until I have the results I want. There were days of stress and long nights of intense work, but they were balanced with the days of breakthrough and nights of idea bouncing with some of my best friends, forming a communications design family.

These are the works of a COMM DESIGN MACHINE.

design methods

step

what you will need:

I became aMACHINE

when...

I became aMACHINE

when...

my cropped letterforms fell out of my closet the night before the first comprehensive critique and my professor did not even notice.

letterforms

project one

The goal of this project was to crop out as much of a letter as possible without losing its meaning. This taught us to pay close attention to the negative areas of a letterform that make it unique. Seeing the pieces parts of the letter first, before seeing the letter meant success when it came to this typography project.

cropped

i woke up on a saturday and the first thing i did before getting out of my pajamas was start cutting letterforms repeatedly.

I became aMACHINE

when...

I became aMACHINE

symbols

project two

The goal of this project was to use the typography elements we had learned about in the previous project and apply it to creating a symbol. This symbol had to be created by repeating the same letterform in a unique layout. Success meant seeing the whole symbol before noticing what letter it was created from.

letter

I became aMACHINE

when...

I became aMACHINE

when...

i worked sixteen hours straight on the 3D letterform project and did not stop until it was completely done.

letter form

project three

The goal of this project was to create a three dimensional letterform to see how it exists in space. This project tested our three-dimensional construction skills for the first time in communications design, and success for this project was that the viewer would only see the letterform, not the way it was made.

I became aMACHINEi created 58 layouts to come out with two for the final letterform layouts and enjoyed the idea of a 101 Layouts class my professor proposed

when...

I became aMACHINE

layouts

project four

The goal of this project was to organize typography and image in the same visual arena. We needed to come up with a common theme and incorporate our previous three projects within the layout. The grid was introduced to us for this project, and one of our layouts needed to fol-low it and one needed to break it.

I became aMACHINE

when...

I became aMACHINE

when...

i looked at everything around me and thought about how it would be designed in a simple geometric form

formal - typographic - image - hybrid - cube

project five

The goal of this project was to define three words in three different ways: formally, typographically, and using imagery. Once these were created, we needed to combine the three into a hybrid layout, & finally create a 3D cube for one of the words. I choose to define aggression, organization, and alienation.

definitions

intro to communications design I

step

what you will need:

I became amy mom was worried because i went home for thanksgiving break and never stopped working onrestaurant branding MACHINE

when...

I became aMACHINE

branding

project one

The goal of this project was to create a new chain restaurant and create its branding. It tested our minds to come up with THE BIG IDEA for the first time. This project was our first group project. Together, we came up with the idea for the restaurant, & on an individual basis came up with a logo, type & image poster.

I became aMACHINE

when...

I became aMACHINE

when...

i was at the warehouse for thirty three hours straight during the design history branding exhibit design project

exhibit design

project two history of

The goal of this project was to create an exhibit that taught about the history of branding and corporate identity, while engaging the visitors and keeping them entertained. This project was a group project of five people, together designing, building, creating a book, and coming up with individual grand opening posters.

with corporate identity

memoreyes

The Warehouse Gallery

December the Sixth to December the ThirteenthTwo Thousand And Twelve

The memorability of corporate identity

design processes and skills

step

what you will need:

I became aMACHINEthe only break time i would get in the day was becuase i was on the connective corridor bus

when...

I became aMACHINE

project one

The goal of this project was to teach someone about a topic through visually appealing information graphics while creating a big idea through the way in which the info graphics were presented. I created a satire kit on how to get away with murder, creating a branded briefcase carrier for a book, and supplies one would need.

design how to get away with murder

WHY & WHO

Revenge

Money & Greed

3

Northeast West Midwest South

Oakland, CAKansas City, MO

1080

Top 10 Murdering Cities in the US

Executions of SINCE 1976

1558245

Sights

Grip

Trigger

Trigger Guard

Action

9

Of victims know their killer. Of this, only 16% were family members.

Consider someone who is more of an acquaintance. It may be harder for them to

Mom Dad

Sons

Tha

t Kill

Their

Par

ents

Daug

hter

s Tha

t Kill

Their

Par

ents

Who

Kills

The

ir Ch

ildre

n?

Who

Kills

The

ir Sp

ouce

?

53%47%

81%19%

45%55%

59%41%

0 10 20 30 40 50 60 70 80 90 100

4

St. Louis, MO

New Orleans, LA

Atlanta, GA

Baltimore, MD

Detroit, MI

Newark, NJPhiladelphia, PA

11

1009

07

08

0504

06

03 6

FrequencyHow many people per year use a ?

on 6 years of data from One per every thousand 11,241

ProximityHow close do you have to be to your victim?

10

Gear

Take precaution, if one of your hairs is left at the scene, you can be tracked down in no time!

, especially if you make your attack at night. There will be a less chance of someone seeing you ready to kill, or running from the scene.

Wear Latex-

If your victim is allergic to latex, they will break out in a rash and the police will know a part of your M.O.

First Timers: Wear They are quiet in case of an emergency getaway.Cereal Killers may feel comfortable in boots. Be aware of footprints with whatever you wear.

1 2

3 4

1516

I became aMACHINE

when...

I became aMACHINE

when...

constructing work became faster then it had at the beginning of my first year of communications design

progression

project two

The goal of this project was to create visual connections and progres-sions on a macro and a micro level. Each panel had to encompass a found image that was completely separate from the next content wise, but connected on a micro level. My macro theme went from light to dark to light to dark and from line drawings to 2D graphics.

into to communications design II

step

what you will need:

I became aMACHINEi spent an entire day re-doing all 13 of my packages and then realized at 3am that i did not like them, and redesigned them completely

when...

I became aMACHINE

NOJO.individual coffee machine cleaners

for a DOUBLE SHOT OF SHINE!

baking soda project

project one

The goal of this project was to create a product with the main active ingredient being baking soda. We needed to create packaging, an advertisement, and a point of purchase display in order to sell the product. Success in this project came with a distinction of your product from the competition.

I became aMACHINE

when...

I became aMACHINE

when...

when the only thing i was running on was coffee and support from my friends in communications design

project two

The goal of this project was to create a double-sided magazine for a couple living the same lifestyle. There needed to be an article on relationships, money management, careers and a department that we chose ourselves. My magazine was aimed at a man and a woman living the swinger lifestyle.

magazine design

!"#$%&%'(#$%')!*&+"'),')!&&&&$)+&-.$%%')!/&01&!#%&')%1%.#&-1(21"%&31)#*&45'6+')!&-$($"$+#"'#&7'%.&81(#1)#&'8X#)%'$6&%1&!#%&+17)&1)&%.#&,)##8&6$%#"/&&&&&&97')!#"8&-$)&+'22#"#)%'$%#&4#%7##)&25)&$)+&2"'#)+8.':/&0.#&61;#&$)+&-1(:$)'1)8.':&:"1;'+#+&4

and because of this, my sophomore experience was one I will never forget. In the end, it was full of lesson, triumph, and communications design love. I learned more then I could have ever thought I could in 2 semesters, enjoyed process and loved my final project results. I also made some of my closest friends, the ones I call my comm design family.

I became a machine...

one year downTWO MORE TO GO

cmd 2013-2015

becoming aMACHINEmy sophomore experience

cmd 2012-2013