KASEY ALEIXO sophomore experience

KASEY ALEIXO Hi my name is Kasey Aleixo, I am a sophmore Communication design major at Syracuse University. This past year has been an adventure with its high and lows. I have learned a lot this year and figured out I exactly want to do with my life. When I came to Syracuse my freshman I had no idea what I wanted to, let alone what major what I wanted to be in. I always knew I wanted to do something with Art & Design but I was never exactly sure what that was. I decided to major in Communications Design on a whim, but I ended up falling in love with it. I honestly will admit that I struggled the first semester because I had no idea what I was doing, but somehow I started to find my way. Ever since I was little I have always believed in fairy-

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WE ARE ALL MAD HEREbecause we never sleep

because we never sleep

it would be nice if something made sense for a changeat the beginning of the semester absolutely nothing made sense I had to redo everything a 100 times and it still wasn’t at the level it should have been

it would be nice if something made sense for a change aakk

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CROPPED LETTERSThe cropped letters are in 10x10 in. squares and are a series of gara-mond, rockwell, and helvetica.

who in the world am i? ah that’s the great puzzle trying to figure out interesting letter symbols was a little bit of a puzzle, i had a difficult time coming up with unique symbols and i had to redo them multiple times

who in the world am i? ah that’s the great puzzle k kk kL L

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LETTER SYMBOLSThe letter symbols are 12x12 in. squares. The left is Garamond, the middle is Hel-vetica, and the right is Rockwell.

well i never heard it before but it sounds uncommon nonsensei really struggled with these posters i did not understand the use of the grid and i never heard of swiss design before this assigment

well i never heard it before but it sounds uncommon nonsense

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V

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helvetica forever.

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Helvetica has swept the globe as one of the most commonly used fonts for designers and corporations, thanks to its simplici-ty. This sans-serif font is a smooth, straight font w-ith no more lines or mark-ings than necessary. Hel-vetica came as a breath o-f fresh air for the United S-tates in an era of overly co-mplicated fonts. Once it to-ok the stage, it pulled the f-ocus away from flowery fo-nts to clean, crisp esigns t-hat got the message acros-s in seconds. Today Helve-tica faces competition from similar fonts that mirror its minimalist style. Yet these fonts still-have a long way to goto unseat the current king of fonts. Helvetica has been around the world and shown up in numerous corporate logos and slogans. Fromits humble origins to its explosion of growth in t-he 1960s, Helvetica has ris-en to a role model of sorts for the sans-serif font family.

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LONG LI

VE

HELVETICA

Helvet

ica h

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and

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orat

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hank

s to

its si

mpl

ici-

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his s

ans-

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font

is

a sm

ooth

, stra

ight

font

w-

ith n

o m

ore l

ines

or m

ark-

ings

than

nec

essa

ry. H

el-

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a cam

e as a

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ath

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sh ai

r for

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et th

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rowth

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he 19

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HELVETICA POSTERSHORIZONTAL GRID POSTER, VERTICAL GRID POSTER, 3D LETTER FORMI had to make a 3D letter form, as well as a cropped letter form that showed value, contrast, and comple-mentary. There had to be a letter form poster that followed the grid and the other had to break it.

curiosity often leads to troublei did not understand this project at all i had so much trouble trying to oome up with interesting images to represent the words

curiosity often leads to troubleUCK

UF OY

AGGRESSION

hostile, injurious, or destructive

AGRESSION

HOSTILE, DESTRUCTIVE, INJURIOUS

“ALIEN-ATION

IS A DREAM

KILLER.”BEING AWAY FROM

HUMAN BEINGS

TO A POINT

OF MAD-NESS.

ALIENATION

“ALIEN-ATION

IS A DREAM

KILLER.”BEING AWAY FROM

HUMAN BEINGS

TO A POINT

OF MAD-NESS.

ALIENATION

EXAGGER ATION

to increase or enlarge especially bey-ond the normal -Meriam Webster Dictionary

“We aim above the mark, to hit the mark. Every act hath some falseh-ood of exaggeration in it.”-Ralph Waldo EmersonEXAGGER ATIO

N

to incre

ase or e

nlarge esp

ecially b

ey-

ond the norm

al-M

eriam

Webste

r Dictio

nary

“We aim

above the m

ark, to

hit the

mark. E

very act h

ath some fa

lseh-

ood of exaggera

tion in

it.”

-Ralp

h Wald

o Emerson

The formal definitions represent alienation, aggression, and exaggeration. They are 8x8 black and white images that are supposed to represent the word. The aggression squares were then turned into a hybird cube.

FORMAL DEFINITIONS

because we do everything 100 times

251

WE ARE ALL MAD HERE

because we do everything 100 times

off with their headsif i could have i would have beheaded my restuarant logo and posters a thousand times

NYC - BOSTON - MIAMI - LA - CHICAGOWWW.CODEGRILL..COM

CODE BAR & GRILLLOGO, TYPE POSTER, IMAGE POSTERCode Bar & Grill is a restuarant based on male and female sterotypes. The menu is based off male and female dating sterotypes. This is restuaranrt where people go to meet people and date.

i can’t go back to yesterday i was a different person then the concept of my exhibit was to represent the different art movements by showing what was happening culturally in that time period

BEHIND THE DESIGNTHE HISTORY OF GRAPHIC DESIGN IN EUROPE AND ASIA

the concept of my exhibit was to represent the different art movements by showing what was happening culturally in that time period

“Behind the Design” Design in Europe in Asia was a 4ft by 4ft scaled exhibit for the History of Graphic Design. The concept of the exhibit was to show what was culturally going on st the time of each movement.

because we live on coffee

282

WE ARE ALL MAD HERE

because we live on coffee

the only achieve the impossible is believe it is possible

when i was creating this book i had no idea how i was going to construct it and have actually examples in the book i thought it was impossible but i figured it out

the only achieve the impossible is believe it is possible

CAMP CONFIDENTIALINFOGRAPHIC PROJECT Camp Confidential is a how-to guide infographic book for lanyard stitches. The book contains 6 dif-ferent lanyard stitches with written instuctions and images, along with examples of the lanyard stitches.

begin at the beginning and go till you come to the end when i was creating this book i had no idea how i was going to construct it and have actually examples in the book i thought it was impossible but i figured it out

CONNECTION PROGRESSIONLIGHT-DARK-LIGHT-DARK-LIGHT PHOTOGRAPHIC-GRAPHIC-PHOTOGRAPHICConnection Progression is a 24 series of type and images that represent the macro themes of light to dark to light to dark to light and photographic to graphic to photographic.

WE ARE ALL MAD HEREbecause we just are

252

because we just are

what is the purpose of a bookwhen i first made my magazine i was so confused and i had no idea what i was doing but after a while i understood the concept of the magazine and it began to work

HIPPIES VS. hipster

DAZEMODERN HIPPIE MONTHLY

VOL. I

URBANFOREST

HIPSTERHIPPIE

HUG LIFE

DAZEMODERN HIPPIE MONTHLY

HIPSTERHIPPIE

LIVING THE HIPPIECITYLIFE

VOL. I

DONTWORRYBEHIPPIE

no one in the history of mankind has admitted to being a hipster“ “

Hippies championed peace, love, and freedom. While the Beat Gen-eration had its roots in literature and collaboration, the Hippies’ foundation was built on folk mu-sic and communal living, which developed into such icons as Janis Joplin, Jefferson Airplane, and large music festivals.

In the late 1970s, as the Vietnam War came to an end and the civil rights movement had seen its big-gest victories, the Hippie culture began to give way to the Punks. Disillusioned by the wars and civil rights injustices of the previ-ous generations, Punks were anti-establishment and, in a shift from the Beats and Hippies, focused on the individual rather than community. Punks were angry,

n the 1950s, the Beat Generation renounced a focus on material pos-sessions and conformity in favor of a life of bohemian creativity and experimentation. A direct result of the seriousness and repression of the World War II era, the Beat Generation had its roots in a literary movement begun by writers Jack Kerouac, Allen Ginsberg, and Wil-liam S. Burroughs that emphasized collaboration and spontaneous prose.

R E L A T I O N S H I P S

CONTINUE ON PG. 25

hipstersthe new hippies?

I

HIPSTER HIPPIEdoes the generation revolution exsist?

n the 1950s, the Beat Generation renounced a focus on material pos-sessions and conformity in favor of a life of bohemian creativity and experimentation. A direct result of the seriousness and repression of the World War II era, the Beat Generation had its roots in a literary movement begun by writers Jack Kerouac, Allen Ginsberg, and William S. Burroughs that emphasized collaboration and spontaneous prose.

In the mid-1960s, the Beat Genera-tion gave way to the Hippies, who maintained some Beat philosophies, such as an openness to experimenta-tion with sexuality and drugs and a rejection of material ownership. The Hippies, however, were spurred by

the Vietnam War, the draft, and the civil rights movement. Hippies cham-pioned peace, love, and freedom. While the Beat Generation had its roots in literature and collaboration, the Hippies’ foundation was built on folk music and communal living, which developed into such icons as Janis Joplin, Jefferson Airplane, and large music festivals. In the late 1970s, as the Vietnam War came to an end and the civil rights movement had seen its biggest victories, the Hippie culture began to give way to the Punks.

I

R E L A T I O N S H I P S

CONTINUE ON PG. 25

B U I S N E S S

CONTINUE ON PG. 56

huglife

peace, love, buisnessn 1967 Timothy Leary famously told 30,000 hippies to “turn on, tune in and drop out.”Many in the culture took this to mean that they should experiment heavily with drugs to open their minds and then drop out of society, disregarding society’s goals and the means to attain them.The original hippie culture revolved heavily around protesting a war and the society that supported it. This counter-culture went against the grain and embraced an atmosphere of freedom, includ

I Today’s hippie is a part of the counter-culture by appearance only, and even that is not a hard and fast rule.There are the ex-pected and stereotypical images of hippies prevalent in the jam band culture, or scene, today, such as Melissa Mees and “Wooster” Powers whose heavy dreadlocks mark them as ‘hippies’ for the rest of society. However, there are also people in the scene like Jenn Hoover, a pretty, blonde mother of two or Bryan Maxwell, whose traditional American style would never make him stand out as anything ‘different’ to anyone outside the community.The modern hippie is far more centered and focused on the music of the culture, traditionally jam band or bluegrass. Most say it is the primary reason for joining and staying in the scene.“We are not fight-ing against a war like the original hippies did,” “Sauce” Fawcett said. “We are here and a part of this for the people and the music.”Most spend their free time travel-ing to music festivals to see their favorite live acts as much as possible. However, this sort of lifestyle does not come for free.The modern hippie does not drop out, they work, they have responsibilities.Unlike the hippies of previous generations, today’s hippies know that in order to

Daze magazine is a magazine for the modern day hippie. It is a two-sided magazine one side for a male and the other side for a female.

DAZE MAGAZINEMODERN HIPPIE MONTHLY

i think of six impossible things before breakfastwhen i was making creating my package designs i had over tweleve different package designs that i could have used

Don’t let your lunch scare you.No one needs a stinky lunchbox.

Monstickers are lunchbox odor removing stickers. They are monster shaped stickers that have baking soda in them to prevent lunchboxs from developing bad odors.

MONSTICKERSBAKING SODA- LUNCHBOX ODOR REMIOVING STICKERS