SOOMLA TRACEBACK - AD LTV AS A SERVICE
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Transcript of SOOMLA TRACEBACK - AD LTV AS A SERVICE
AD LTV as a SERVICE
What is SOOMLA TRACEBACK?
We developed unique technology that Traces-back Ad Revenue to Specific users
Our dashboard also helps get visibility into the advertising black box
Our customers have LTV = IAP LTV + Ad LTV They use us to factor Ad LTV when doing CPI < LTV
Traceback Engine
Algorithms determine the revenue of each
impression
TRACEBACK Agent extracts data from each ad-network
AD REVENUE EVENTS
Ad interactionDevice level data
Ad network dataAd type
CPC bid levelsNetwork biz model
Ad network identityAttribution data
CPM bid levelsCreative used
CPI bid levelsAdvertiser identity
Traceback Difference
Traceback finds the real time price
for each impression
Christian Calderon, CRO, KetchappeCPMs can change drastically between segments. When making decisions with millions of dollars on the line, using an average CPM value is far less accurate than actual segment values.
eCPM - $72
eCPM - $0.2
Factor Ad LTV When Calculating CPI < LTV
Some ad-groups are yielding 3x as much Ad LTV as
others
Standard ROI Calculation
$0
$1
$2
$3
CPI LTV (IAP only)
ROI - Campaign for Females/18-24
Traceback reveals the ad revenue for a specific campaign. UA teams discover a new profitable segment
Using SOOMLA TRACEBACK
$0
$1
$2
$3
CPI LTV ( IAP + ADS)
Discover New Segments with CPI < LTV
Find "ad whales" and use demographic
targeting or lookalikes to get
more
Data PipeliningStream ad LTV data to other analytics platforms
View Traceback Data in FB
Having the Ad LTV in FB gives your Media
Buyers an edge
Coming Soon: Traceback Data in Appsflyer
Get Ad revenue in Appsflyer - cost and return in one place
Attribute Ad Revenue to A/B Groups
Improve your ad monetization by trying
different setups
Coming Soon: Waterfall Analysis
Find opportunities to improve your
mediation
Compare eCPMs for 1st impression, 2nd impression,
etc.
Coming Soon: Waterfall Analysis
Identify the right setting for your frequency cap
Coming Soon: eCPM Decay Tracking
Coming Soon: Advertisers Breakdown
Find advertisers that yield higher eCPM and ones that drive
users away
Ad Network Support
Install our Drop-in SDK in Minutes
For full instructions go to http://traceback.soom.la
Drag and drop Traceback SDK in your project
Drag and drop adapter for each ad networks
Copy-paste a token for each ad network
Data Protection Guaranteed
We know how valuable your data is. That’s why we’re extremely meticulous about data security.
All data collection is executed over secure protocols. We store the raw data, aggregations and credentials with the highest levels of encryption.
Your data is yours only.
Pricing
Monthly subscription fee based on MAU volume($1,199 monthly minimum)
For 1M MAU - Dashboard only - $1,199/month For 1M MAU - w/ data pipelining - $2,999/month For 10M MAU - w/ data pipelining - $16,999/month
Discounts for long term commitmentsQuarterly 15% discount Annual 35% discount
Thank you!