WELCOME TO OUR PRESENTATION

Group Member & ID

Yasir Islam Emon142-11-768

Ibrahim Munshi142-11-781

Arif Hossain142-11-779

Iftay Kharul Shondhi

142-11-761

Md.Mehedi Hasan142-11-773

Outline Executive Summary

Methods of Data collection:

Market Analysis

Competitor Assessment

Marketing Strategy

Forecast and Budget

Implementation and Control Plan

Conclusion

Introduction of product:

Now days, mobility is becoming an important factor in electronic devices. The concept

that I am launching is of an earring radio which is latest in the sense that you can wear it as

a fashion accessory. I am launching it under the brand name SONY. Radio is considered to

be one of the most important media apart from television and internet. The major source in

use during cricket matches, exercising in the morning and during traveling for work or

school.

Executive Summary

Mobility, latest trends and technologies am three most significant factors that

customer seek today when they walk-in in an electronic item’s outlet. Years before

the journey of technology started out from the calculator the most basic computer

as I call it. Today that technology has emerged and the most latest is PDA

(Personal Digital System). New Nokia Mobile phone has all the features of a

desktop computer, no need of a laptop. The phone is easy to carry, manages

schedules, and can perform all the business related tasks.

Methods of Data collection:

1) Primary Data

2) Secondary Data

Primary Data Collection: Primary Data is that data which is collected specifically for the project at hand. The primary data for our report resulted from the questionnaires filled by girls and adult women belonging to a different age group and income level and some unstructured interviews were conducted.

Secondary Data Collection: Secondary Data is that data, which has already been collected for some other purpose but can be used as reference material. The secondary data for our report came from the internet, and magazines.

Market Analysis

Marketing Strategy

Mission statement

Target Market

Positioning

Age

Market Positioning

Psychographic Segmentation

Mission statement:

“I am the followers of the latest trend I strongly believe that fashion develops, I provide the

best and quality is never compromised. Technological flexibility and innovation am the key

factors that I emphasize on while shaping a solution for our customers.”

Target Market

Moby X will form a major sham of its market amongst those people who is attracted towards the product with exclusive appearance, unique functionality, style and design. Moby X can achieve market position as because it is a product which provides mobility, style and fulfills the needs of the consumers.

Age:

Our product caters to women ranging from age 15-26 yrs old. Moreover, through our

advertisements I have portrayed an active woman who is working out or busy in kitchen

chores.

Advertising

Radio

Television

Websites

Social Media

Conclusion:I have launched this earring radio under the brand name Sony so value and prestige is associated with this product. I have used the latest Japanese echnology in our product through

which frequency and signal of radio can be cached easily. But the problem can occur in our product is that at some places user might not find tune into radio and their might be some

problem in signal catching. To combat with this problem, I have used the latest Japanese technology as stated before and will use more advanced technology in our product in future in

order to satisfy our customers.