SONY ELECTRONICS, INC.

BROADCAST & PRODUCTION SYSTEMS DIVISIONBROADCAST & PRODUCTION SYSTEMS DIVISION

SONY ELECTRONICS, INC.


All-In-One DesignAll-In-One DesignAll-In-One DesignAll-In-One Design

• Multi-format – High Resolution Video switcher

• Digital Audio Mixer

• Individual live source video monitors

• Program and Preview monitors

• Robotic Camera controller

• Text Typing Tool

• Live source ISO recording

• Live web stream encoder / server

™


Multi-format seamless switchingMulti-format seamless switchingMulti-format seamless switchingMulti-format seamless switching

• The Anycast Station is unique in that it handles multiple video formats seamlessly and simultaneously. Sources can be:

– Composite video

– S-Video

– DV video (with embedded audio over Firewire)

– PC RGB

– SDI (with optional BKAW-580)

– HD Component Analog (BKAW-560 & v2.0 announced)

– HD-SDI (BKAW-590 & v2.1 announced)

– Image files (JPG, TIF, Targa, BMP)(All video sources can be NTSC and/or PAL)

™


VISCA PTZ Control and InterfaceVISCA PTZ Control and Interface

• BRC-300 – (Composite, S-Video, SDI w /

SDI option to BKAW-580)

• BRC-H700– (HD w / XGA option – now)

– (SD w / SDI option – now)

– (HD to BKAW-560 – future)

– (HD w / HD-SDI option to BKAW-590 – future)


Diverse program output optionsDiverse program output optionsDiverse program output optionsDiverse program output options

• Record program onto tape. (DV, Composite or S-Video)

• Display program via large screen displays to a large audience.

• Stream program live onto world wide web.

• Repackage production for alternate distribution using stored live feeds on HDD for direct access with NLEs.

™

Web Stream

100 baseT100 baseT

Firewire / iLinkFirewire / iLink

HD15 Computer Monitor CableHD15 Computer Monitor Cable

Firewire / iLinkFirewire / iLink

External HDDsExternal HDDs


Comprehensive I/O capabilityComprehensive I/O capabilityComprehensive I/O capabilityComprehensive I/O capability

Factory ConfigurationFactory Configuration

BKAW-580BKAW-580SDI I/OSDI I/O

BKAW-560BKAW-560HD Analog Component I/OHD Analog Component I/O

BKAW-590BKAW-590HD-SDI I/OHD-SDI I/O

Announced for Fall / Winter 2006Announced for Fall / Winter 2006


Anycast Station in 2005 Anycast Station in 2005 Anycast Station in 2005 Anycast Station in 2005

• NAB2005 AIM (Awards for Innovation in Media) Winner – For Content Delivery

Excitement across the boardExcitement across the board

• DV Magazine’s Award of Excellence– Best rated above all reviewed~ Focus, Datavideo, New

Tek ~


Anycast Station in 2005Anycast Station in 2005Anycast Station in 2005Anycast Station in 2005

• Briefcase of Wonders – Delivers big results in small package.– Government Video.com (June 2005)

Excitement across the boardExcitement across the board

• Perfect for schools, government meeting documentation, and even night clubs.– Video Systems (August 2005)

• The most portable and affordable “truck in a box”– Studio Monthly Magazine (Feb 2006)


Broad range of End-UsersBroad range of End-UsersBroad range of End-UsersBroad range of End-Users

• Houses of Worship (HOW)

• Video production companies

• Universities / colleges / high schools

• In-house corporate communications

• Public access

• Broadcast / cable news


Target MarketsTarget MarketsTarget MarketsTarget Markets

• Corporate AV• Schools• Event Management Companies• Rental Houses• Public Venues• Government • Cable TV• Broadcast• House of Worship


Competitive overviewCompetitive overviewCompetitive overviewCompetitive overview

• NewTek Tricaster

• Edirol V-440HD

• Broadcast Pix

• Datavideo SE-400


Anycast Station Newtek Tricaster Edirol V-440HD Broadcast Pix 2000 Datavideo SE-800

HDTV Ready YES NO yes ? NOPC RGB Input Configurable up to 6 0 4 0 0

Video InputsComposite Up to 6 3 4 Up to 4 (user config) 4

Y/C Up to 6 3 4 Up to 4 (user config) 4DV Up to 6 1 0 0 4SDI Up to 6 0 0 Up to 8 (user config) 0

HDSDI Optional - up to 6 0 0 0 0Video PGM Outputs

Composite 1 1 1 1 1Y/C 1 1 1 1 1DV 1 0 0 0 1SDI Up to 3 0 0 2 0

RGB 2 PC (SXGA) / Video RGB 1 (VGA) 0 0 0HDSDI Optional - up to 3 0 0 0 0

Video Mixing YES yes NO yes yesBalanced Audio Inputs 6 0 0 2 (OPTIONAL $$$) 0

Balanced Audio Outputs Separate PGM, AUX, MON 0 (unbalanced RCA only) 0 4 (OPTIONAL $$$) 0Video Effects Yes yes NO yes yes

Audio Mixer Yes w/ full EQ / Lim / Comp yes NO OPTIONAL $$$ LIMITEDEditing Exportable EDL NO NO NO NO

HDD Recording YES Internal 150 GB NO LIMITED NOWeb Streaming YES yes NO NO NO

Robotic Camera Control YES NO NO OPTIONAL $$$ NOBuilt in Monitoring YES NO NO NO NO

ALL-IN-ONE YES NO NO NO NO

PRICE $19,500.00 $4,995.00 $12,995.00 $23,900.00 $4,500.00


Anycast Station First-in Demo ProgramAnycast Station First-in Demo ProgramAnycast Station First-in Demo ProgramAnycast Station First-in Demo Program

• ECS – IA

• Hermes Music – TX

• Midwest Media Group – IL

• Progressive Electronics – MO

• Texas Media Systems – TX

• New candidates????

1.1. Buy Anycast Demo Unit.Buy Anycast Demo Unit.2.2. Get On-line training and pass certification test.Get On-line training and pass certification test.3.3. Get listed on Sony Anycast website. Get listed on Sony Anycast website. 4.4. Do Demo. Do Demo. 5.5. Register Demo. Register Demo. 6.6. Make Sale.Make Sale.7.7. Collect $2000 SPIFF.Collect $2000 SPIFF.8.8. Repeat as necessary…Repeat as necessary…


ConclusionConclusionConclusionConclusion

1. The Anycast Station is an exclusive, one-of-a-kind unit with no real competition.

2. As the hub of a production / presentation system, it also promotes the sale of cameras, projectors, VTRs, mics, etc.

3. Very high demo-to-sale ratio, “They see it,… they buy it”.

4. Dealers willing to invest in the product can see significant additional profits.

SONY ELECTRONICS, INC.

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