Sony centre portfolio 07
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Transcript of Sony centre portfolio 07
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Signage- Special accessories for floor staff (stationary, tools, media samples etc)- Uniform “Sony centre”- Branded equipment- Adapted to Russian legislation shop sign- Special promo materials (posters, giveaways for customers, images)- Plastic bags
Store concept
Sony Center project development 2004-2007
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Touch and tryKey products and solutions are available on open displays for testing
InformativeFeature tags for all products’ line-up. Special POP materials – explanation boards and comparison tables
Zoning All products are placed in accordance with customer flow directions. All key solutions and products placed in key zones of traffic to appeal customers’ attention
Store concept
Sony Center project development 2004-2007
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Store concept.
Equipment
Security- Alarm system connected to all installed on open displays products.- Anti-theft system (security gates and sensors) - Mechanical security (special locks)
FlexibilityPossibility of concept change through accessories, shelves and open displays rearrangement.
QualityUsage of high quality materials for production.
LYBRA Sony Center project development 2004-2007
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Sony Center project development 2004-2007Moscow. Synex. Yerevan plaza
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Sony Center project development 2004-2007S.Peterburg.MMA. Bolshoi prospect
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Sony Center project development 2004-2007Moscow. DVM. Kutuzovsky
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Sony Center project development 2004-2007Moscow. DVM Leninsky
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Sony Center project development 2004-2007S.Peterburg. MMA. Rubinstain
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Sony Center project development 2004-2007S.Peterburg.MMA. Moskovsky prospect
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Sony Center project development 2004-2007Ekateriburg. Brockton. Malysheva
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Sony Center project development 2004-2007Moscow.
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Sony Center project development 2004-2007Moscow. AV Solo . Gorbushka
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Sony Center project development 2004-2007Toliatti. Synex.
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Sony Center project development 2004-2007Moscow. Synex. Cheremushki
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Sony Center project development 2004-2007Moscow. Mitino.
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Sony Center project development 2004-2007Moscow. Europeisky
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Sony Center project development 2004-2007Moscow. Jupiter. Novy Arbat 19
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Sony Center project development 2004-2007Moscow. Jupiter. DVM. Sukhorevskaya
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Sony Center project development 2004-2007Moscow. Alexander LTD. Shop-n-shop
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Sony Center project development 2004-2007Erevan. ZigZag Shop-n-Shop