Sonja Wilson | Working Portfolio
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Portfolio Contents: Email Marketing Campaign for Interactive Virtual Event Print and Online Projects Photography Sonja Wilson Web Marketer + Project Manager + Graphic Designer + Photography Enthusiast Contact: [email protected]
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Transcript of Sonja Wilson | Working Portfolio
Portfolio Contents:
Email Marketing Campaign for Interactive Virtual Event
Print and Online Projects
Photography
Sonja WilsonWeb Marketer + Project Manager + Graphic Designer + Photography Enthusiast
Contact: [email protected]
Sonja WilsonEmail Marketing Campaign for Virtual Event: Interactive Platform
Newsletters
Announcements
Landing Page
Lead Guarantee: 1,200 Global Registrants | Result: Day of Event 1,306 RegistrantsKPI: 582 (Impressions per Registrant)
Emails
Email Stats and ExamplesA/B Split Test for Customized Preheader vs. View on Mobile PreheaderSent to Clicks and Opens of Windows IT Pro 2013 Live Event Emails
Delivered Open Open Rate Clicks Click Through Rate
Open to Click Through Rate Registrants
936 364 38.89% 8 .85% 2.20% 2
Test ASubject Line: Our Next Online Conference: Managing A Hybrid Virtualization Environment Preheader: View on Mobile
Delivered 752Open 343Open Rate 45.61%Clicks 5Click Through Rate
.66%
Open to Click Through Rate
1.46%
Registrants 2
Test BSubject Line: Our Next Online Conference: Managing A Hybrid Virtualization Environment Preheader: 9/12 | Intensive training, networking, & brainstorming all from the comfort of home.
Stats from larger send of winning preheader Test B.
Delivered 32,833Open 24,163Open Rate 45.61%Clicks 268Click Through Rate
.81%
Open to Click Through Rate
1.1%
Registrants 67
Email Stats and ExamplesSubject Line: NEXT WEEK – Expert Technical SessionsPreheader: Limited Registration – Sign Up Today Before It’s Too Late!
Delivered Open Open Rate Clicks Click Through Rate
Open to Click Through Rate Registrants
80800 34953 43.26% 928 1.15% 2.59% 120
Emails
Email Stats and ExamplesAfter reviewing registrant data of test emails I saw a surge in IT Architect & System Admin titles. I sent out this messaging to those titles in our database which garnered the third highest registrants of all the emails sent in this program. Subject Line: Managing A Hybrid Virtualization Environment Preheader: IT Architects & System Admins 4 Must Have Training Sessions
Delivered Open Open Rate Clicks Click Through Rate
Open to Click Through Rate Registrants
70122 13436 19.16% 559 0.80% 4.09% 98
Email Stats and ExamplesMessaging for specific sessions targeted to related past campaign registrants and applicable IT titles.Subject Line: TOMORROW: Building the Hybrid Virtualized Cloud
Delivered Open Open Rate Clicks Click Through Rate
Open to Click Through Rate Registrants
56891 26845 47.19% 489 0.86% 1.79% 116
Emails
Web Banners
Sonja WilsonPrint and Online Projects
Print Magazine - Clymer Manuals
Print House Ads
Print House Ads
Logo Design
Sonja WilsonPhotography
Photography
Photography
Photography
