Sonika Chandra Media Analysis Juniata College. Background & Artifact Pentadic Approach Results.
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Transcript of Sonika Chandra Media Analysis Juniata College. Background & Artifact Pentadic Approach Results.
Pentadic Criticism of “Trust Your Power”
Sonika ChandraMedia AnalysisJuniata College
Through the use of pentadic analysis I argue that Duracell’s motive as the rhetor is to use Patrick Willis’ story to inspire the audience to trust their
power.
Background & Artifact Pentadic Approach Results
“Trust Your Power”
Background
Background Rhetor: Duracell with Patrick Willis Patrick Willis- Linebacker for San Francisco
49ers (NFL) Target Audience: Middle Class Families Duracell & Patrick Willis doing charity work
for underprivileged children 2:00 min in length
Through the use of pentadic analysis I argue that Duracell’s motive as the rhetor is to use Patrick Willis’ story to inspire the audience to trust their
power.
Background & Artifact Pentadic Approach Results
Pentadic Approach Helps critic discover a rhetor’s motive
(attitude) Kenneth Burke-American Literary Theorist &
Philosopher Five elements: Act, Agent, Agency, Purpose,
Scene Ratios Frequency & Intensity
Results 3 pentads: Young, Mid-Age, Present Young:
• Act: Running• Agent: Willis-Young Age• Agency: Struggling• Purpose: Questioning• Scene: Childhood
Cont. Middle-Age
• Act: Not give in• Agent: Middle ages• Agency: Training• Purpose: Perseverance • Scene: School, field, growing up
ACT AGENT AGENCY PURPOSE SCENE
(you can) go anywhere you want
Willis-Present Day
Success To trust his power
NFL-Present
Running (sc. 47)
Jersey (sc. 35) “Go anywhere” (ln. 18)
“Not letting anything hold you back (ln. 16)
Training
Walk onto field (sc. 48-50)
NFL “Power” (ln 15)
Walk onto field (sc. 48-50)
“Going Forward (ln. 15)
“you want” (ln 17)
“Trust the power within” (Sc. 50)
Through the use of pentadic analysis I argue that Duracell’s motive as the rhetor is to use Patrick Willis’ story to inspire the audience to trust their
power.
Results:• Strongest Ratio: Purpose-Act• What and How: Inspiring audience to trust
themselves by showing his steps to success.
Through the use of pentadic analysis I argue that Duracell’s motive as the rhetor is to use Patrick Willis’ story to inspire the audience to trust their
power.
Background & Artifact Pentadic Approach Results
Works Cited "The Official Website of Patrick Willis - About." The Official
Website of Patrick Willis - About. N.p., n.d. Web. 25 Feb. 2013.
"Procter & Gamble." About. N.p., n.d. Web. 25 Feb. 2013 "Procter & Gamble." Duracell and San Francisco 49er
Patrick Willis Challenge Consumers to Trust the Power Within. N.p., n.d. Web. 25 Feb. 2013.
"Niners Nation, a San Francisco 49ers Community." Niners Nation. N.p., n.d. Web. 25 Feb. 2013.
"Duracell: Trust Your Power." Ads of the Worldâ„¢. N.p., n.d. Web. 25 Feb. 2013.
"REGION." Duracell. N.p., n.d. Web. 25 Feb. 2013.