SOMM - Yearbook of the Musical Instrument and Music ......Yearbook of the Musical Instrument and...

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Yearbook of the Musical Instrument and Music Equipment Industry 2012/2013 Association of the Musical Instrument and Music Equipment Industry

Transcript of SOMM - Yearbook of the Musical Instrument and Music ......Yearbook of the Musical Instrument and...

Page 1: SOMM - Yearbook of the Musical Instrument and Music ......Yearbook of the Musical Instrument and Music Equipment Industry 2012/2013 Association of the Musical Instrument and Music

Yearbook of theMusical Instrument and Music Equipment Industry

2012/2013

Association of the Musical Instrument and Music Equipment Industry

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TABLE OF CONTENTS

Figures on the Musical Instrument and Music Equipment Industry and Instrument Usage at a Glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

CHAPTER 1 Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Guest Article: Musical Instruments Made in Germany –

A Contribution to the Cultural Diversity . . . . . . . . . . . . . . . . . . . . . . . 10 Musician Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

CHAPTER 2 MI Industry: Significant Part of the Cultural and

Creative Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Value-Added Chain: Structures of the Total Market

within the MI Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 CHAPTER 3 IMIS – Market Volume and Revenue Shares (MI and Pro Audio)/

Industry Statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 IMIS – Revenue Shares of the Single Product Groups

in the Total Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 IMIS – Economic Cycle of the Total Market Volume . . . . . . . . . . . . . 31

CHAPTER 4 Industry Barometer of the Specialized Retail Trade (Profile) . . . 34 Focus on Companies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Focus on Working Population . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Focus on Sales and Return . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Focus on Consumer Price Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Focus on Development (Offer, Market) . . . . . . . . . . . . . . . . . . . . . . . . 39 Focus on Challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Focus on Business Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

CHAPTER 5 SOMM’s Study: Instrumental Music Making and

Musical Instruments in Germany . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Consumer Behavior and Value Orientation of Active

Instrumental Music Makers in Germany . . . . . . . . . . . . . . . . . . . . . . 48 Keyboard Instrument . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Guitar/Bass . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 Small Instrument . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Wind Instrument . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 Percussion Instrument . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 String Instrument . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 Computer/Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 DJ/Turntable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57

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CHAPTER 6 Musical Instrument History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Preface: The Viola – Instrument of the Year 2014 . . . . . . . . . . . . . . 64 The Viola: A Time Travel and Reminiscence . . . . . . . . . . . . . . . . . . . . 65 Industry Retrospective 2012/2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . 66

CHAPTER 7 SOMM – Society Of Music Merchants e.V.: Board of Directors and Management (2013) . . . . . . . . . . . . . . . . . . . 76 Brief Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77 Table of Figures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78 Photo Credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79

Key/Glossary Consumer Behavior . . . . . . . . . . . . . . . . . . . . . . . . . . . 80 Imprint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81