If you don’t know where you are going you’ll end up somewhere else . “
Somewhere Else - VR Case Studies - 2017
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Transcript of Somewhere Else - VR Case Studies - 2017
Hello to
HELLO, WE’RESOMEWHERE ELSEWe’re a London-based creative agency and production house specialised in immersive technologies (VR/AR/MR).
We exist to help brands, agencies and innovators harness the power of VR/AR/MR to win in the Age of Experience.
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OUR SERVICES
STRATEGIC CONSULTANCY
CREATIVE TECHNOLOGY
CREATIVE SERVICES
VR PRODUCTION
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OURAPPROACH
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OUR CLIENTS
Our Work
LE BUREAU DES LÉGENDES - LAST MISSION TO PARIS(by Exzeb)
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A first-person-POV VR mission into the heart of a cult police drama.
THE CHALLENGE-
For the launch of Season 2 of award-winning police drama series Le Bureau des Légendes, French broadcast giant Canal+ wanted to create something special, to reward existing fans – and captivate new ones.
So we asked ourselves, how can Virtual Reality enable fans to experience their favourite show in a totally unprecedented way? Answer? Give them a starring role.
WHAT WE DID-
We created one of the world’s first first-person-POV VR series spin-offs that took fans directly into the heart of the show. The action took place on the actual set of the show, with the real cast – including César-award-winning actor and director
Mathieu Kassovitz – and fans could carry out their own secret assignment through the alluring streets of Paris.
THE IMPACT-
Broadcast on the Canal+ Facebook and YouTube channels, the Canal+ app and a dedicated microsite, the uniquely cinematic experience brought fans closer to the show, fuelling their anticipation for the second season.
- 900,000+ views on social media (over 30x more that the Season 1 trailer)- Silver, Grand Prix de l’Innovation Digitale- First European VR spin-off of a TV show
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A virtual ghost-train ride to activate Samsung’s experiential roadshow.
THE CHALLENGE-
Our friends at experiential agency Undercurrent were tasked with creating a month long memorable roadshow to promote Samsung’s smartphone-compatible VR headset – the Gear VR.
Our challenge was to devise an immersive piece of content for the experiential roadshow. We needed to create something that would turn potential B2B customers into brand ambassadors.
WHAT WE DID-
We wanted to push the limits of the headset’s visual capability whilst tying it with 4D motion platforms that’d make the experience as realistic and sensory as possible.
We had four weeks to do the work. So we pre-visualised the film, developed it in a modular fashion, and, at the same time, started testing the haptic parameters of the platforms to ensure believability of components such as the vibration of the rails
and sudden drops.
THE IMPACT-
Samsung ran the roadshow in six cities across the UK. Thanks to a little extra technical management from our team, excited customers were totally immersed in the experience, while knowledgeable brand ambassadors told them more about the product.
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A VR retail activation that turned a smart home into a caring one.
THE CHALLENGE-
The Smart Home category suffers from a reputation of being expensive, complex and reserved for a tech-savvy crowd. The day-to-day value of smart home products for the customer is difficult to communicate in a store, not to mention online...
Euronics asked us to use VR to drive category awareness and purchase consideration for their range of smart home products.
WHAT WE DID-
Working together, we designed a strategy for pinpointing the key psychological factors that stop people buying smart appliances. Then we came up with a way to bring the benefits of these appliances home to ordinary buyers.
So we created a window to a new world of comfort and indulgence. A CG VR experience that humanises the smart home, turning it into a caring entity that pampers and learns about those who live in it. The Thoughtful Home.
A microsite, where users can experience a 360 tour of the CG house, will extend the brand’s reach to desktops and tablets.
THE IMPACT-
In Q1 2017, the film will be launched 30+ pilot stores to coincide with Euronics’ new Smart Home store sections.
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THE THOUGHTFUL HOME
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DISCOVERING EXXONMOBIL’S MSLA
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Humanising the process of oil testing through experiential VR.
THE CHALLENGE-
Our friends at Brussels-based communications agency Air came to us with the challenge of creating a piece of experiential VR content for ExxonMobil to showcase at global trade fairs.
The concept needed to showcase the benefits of their revamped lab service – Mobil Serv Oil Analysis (MSLA) – and, in doing so, humanise the process of oil testing.
WHAT WE DID-
We chose an emotive approach to differentiate ExxonMobil’s service. We created content around a ‘reasons to believe’ theme that would highlight how the MSLA program brings peace of mind to highly trained engineers.
We scripted an industrial success case of a wind turbine that improved its process efficiency and reduced waste through MSLA. To bring this ‘proof of performance’ to life, we filmed the ExxonMobil lab in Rotterdam and captured drone shots of the wind farm
located near Antwerp. A CG-based illustration of the process tied up those sequences together.
THE IMPACT-
The experience will be showcased in 2017, on Samsung Gear VR headsets, at various trade fairs around the world, and place MSLA in context, serving as both a product demo and an immersive case study.
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ST LOUIS BREWERY TOUR
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Tempting taste buds with a four-minute experiential VR brewery tour.
THE CHALLENGE-
Anheuser-Busch InBev,the brewing conglomerate behind Budweiser, organised a large conference to allow their top executives to experience the group’s best brands and latest innovations.
With so much to take in at the annual AB InBev European Sales Conference, we needed a clever way to put Budweiser top of mind. There’d be limited floor space and we didn’t have much production time to work with. So how could we make the
‘king of beers’ stand out?
WHAT WE DID-
Our partners,Experiential agency Pro-ject, had previously created a hugely successful Budweiser activation at SXSW festival. We set out to recreate the experience with them in the UK, sourcing production materials, assisting in the build of the experiential
stand, training local brand ambassadors and co-running the whole day’s event.
The 4D Immersive Brewery tour invited guests to put on a headset and be transported on a multi-sensory journey to Budweiser's St. Louis facility. During the four-minute 360 film, visitors would whiff hops, touched strips of beechwood and tasted what the
beer was all about.
THE IMPACT-
We helped Budweiser immerse participants in the rich heritage of the brewery. In an environment crowded by other sister brands, over 90% of the executives took part, tempting their taste buds at the St. Louis brewery.
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THE FIERY CITY(by Exzeb)
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An in-store VR activation celebrating the city of Liège for the launch of footwear concept store.
THE CHALLENGE-
ComingSoon is more than just a store. It’s a lifestyle. A meeting point for modern footwear, fashion, wearable tech, design, creativity, culture – and the people who bind it all together.
With their new concept store due to open in Liege (Belgium), Coming Soon contacted us for ideas. How could we help get the word out about their identity to their target audience in a way that did justice to the originality of their brand?
WHAT WE DID-
Working closely with ComingSoon’s founder, we discovered that the brand’s target audience founded their sense of community in a sense of civic pride. We decided to celebrate the city by showcasing its most beautiful and vibrant aspects, and to bind the
ComingSoon story with that sense of identity.
Taking our crew to a handful of locations in Liege, we organised some 360 shoots alongside the local community, including a stunning one inside the cathedral – and a pitch-side spot as supremely popular Liege Football Club played the local derby game.
THE IMPACT-
The film was shown to the public, at the opening of the concept store, in a custom-made room-size shoe box. in the words of the brand founder Geoffrey Henrard, “It got the store buzzing with people and positive energy. The launch was a smashing success
financially but what really mattered is that the VR experience turned my customer base into a community, and that’s invaluable!”
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