Think human in this

evermore connected world

Think about the life in the pocket

1

Some thoughts from the Las Vegas

Consumer Electronic Show 2014

January 2014

5 things to remember

#1. Sensors in everything. Data traces everywhere.

#2. Log your life + Your life in your pocket.

#3. Every industry/business is being changed by digital technology.

#4. Meet human needs in very human ways.

#5. Think about the life in the pocket.

2

CES 2014

Contents: Think human. Think about the life in the pocket

1. Your life in your pocket

2. Smart homes

3. Immersive entertainment

4. Piloted vehicles

5. Smart cities

6. Anything anywhere production

7. Automated health

8. Kids are human

9. Pets are human

10. Think human: think about the life in the pocket

3

8 themes

We’re getting there

4

iPhone launch

Your life in your pocket January 2007

Apple's new iPod player puts

'1,000 songs in your pocket‘ Wednesday, October 31, 2001

Sensors in everything. Data traces everywhere 1. Your life in your pocket

5

?

Blue-tooth enabled fitness product that measures and diagnoses both the

tendency and quality of key skills critical to build confidence, versatility

and success on the basketball court

94Fifty Smart Sensor Basketball by InfoMotion Sports

?

Next generation robot cleaner that features active dust recognition and

cleaning, self -diagnosis, and integration with smart phones for viewing

detailed status of the cleaner

Rydis H68 Pro vac by Moneual

Sensors in everything. Data traces everywhere 1. Your life in your pocket

6

?

First waterproof heads-up monitor that tracks, stores and displays instant

colour-coded feedback of your heart rate on your swimming googles’

lenses to optimise your training and streamline your performance.

Instabeat

?

Concept smartphone app. The car parks itself after the owner has jumped

out at the entrance of a car lot or multi-storey car park. It finds a space

and, guided by a laser scanner and ultrasonic sensors, slots itself in and

turns off. When you are ready to go home you let it know via a

smartphone and it drives to meet you at the exit so you can pilot it home.

Valeo

Sensors in everything. Data traces everywhere 1. Your life in your pocket

7

?

WeMo LED Lighting Starter Set, which consists of two WeMo Smart LED

Bulbs and the WeMo Link, a plug-in hub capable of controlling as many

as 50 bulbs at once. Through the WeMo app you'll be able to control the

bulbs remotely, or automate them to turn on and off at specific times.

Soon to be included a dedicated vacation mode.

WeMo light bulbs by Belkin

?

A wearable technology and integrated software platform for golf. Game

seamlessly records your golf game to make the game more engaging,

visually interactive, shareable and social.

Game Golf by fuseproject

Sensors in everything. Data traces everywhere 1. Your life in your pocket

8

?

Helps you find any lost item in seconds using your

iPhone, Ipad or Android.

TrackR and Wallet TrackR by Phone Halo

?

Designed to serve as a hub for a series of Motion Cookie tracking

devices. Multipurpose portable sensors able to track a variety of

information, including movement and temperature. Cookies can be used

for fitness tracking, monitoring for intruders, tracking temperature,

monitoring medications, and tracking sleep.

Mother by Sen.Se

1. Your life in your pocket

9

All sensors lead to smart mobile devices

The paradox of

unlimited choice 1. Your life in your pocket

10

Too much choice is debilitating for

customers, consumers and brands

How to succeed in a world where

anyone/anything can be connected

to almost anyone/anything?

Who/what do I want to connect to?

Who/what do I want to connect to me?

Think human in this

evermore connected world.

Think about the life in the pocket

11

Meet human needs in a very human ways 1. Your life in your pocket

Kik Plans by Fitbug 12

KiK Plans

by Fitbug

Contents: Think human. Think about the life in the pocket

1. Your life in your pocket

2. Smart homes

3. Immersive entertainment

4. Piloted vehicles

5. Smart cities

6. Anything anywhere production

7. Automated health

8. Kids are human

9. Pets are human

10. Think human: think about the life in the pocket

13

8 themes

Wall of noise around connected Smart Homes 2. Smart homes

LG Home + Samsung Smart Home + Whirlpool + Cisco + Haier 14

Democratised and made plug & play 2. Smart homes

WeMo by Belkin 15

Made available to other appliance manufacturers 2. Smart homes

WeMo by Belkin 16

Home security from anywhere in the world 2. Smart homes

OKiDoKeys + Kevo + Doorbot 17

Wall of noise around Ultra High definition TV 3. Immersive entertainment

LG + Samsung + Toshiba + Panasonic + Sony 18

Filling the gap between 4K hardware & 4K content 3. Immersive entertainment

Sony + Netflix + YouTube + ESPN + 500px + Video Unlimited + PlayMemories + Samsung + Amazon + Comcast 19

“Samsung

partners

Amazon,

Comcast

and Netflix

for 4K

TV content”

There’s always one that has to go a bit further 3. Immersive entertainment

Toshiba 20

Curved TVs, a step too far? 3. Immersive entertainment

Samsung + LG + Hisense 21

Curved mobile devices? 3. Immersive entertainment

Flex by LG 22

TV anytime anywhere. 3. Immersive entertainment

Tivo + Super Joey by Dish 23

Super Joey. A set top box that works

in conjunction with Dish's Hopper

digital video recorder. The Hopper =

the living room's set top. The Super

Joey = extension for the bedroom or

the kitchen. Add in the Sling and

Dish Anywhere features (enabling

subscribers to watch shows through

the Internet or transfer them to Apple

and Android devices) and the result is

close to an anything, anywhere,

anytime TV experience.

The combination of Hopper and

Super Joey would let many Dish

users wean themselves off live TV

& the ads that go with them

The battle for your car dashboard 4. Piloted vehicles

Open Alliance: Google + General Motors + Honda + Audi + Hyundai 24

Google launches a partnership with carmakers

(General Motors + Honda + Audi + Hyundai)

to bring the Android operating system

to vehicles in 2014.

Even more for your car! 4. Piloted vehicles

Ford 25

Last years’

momentum

continues

Even more to do in more car marques 4. Piloted vehicles

Mercedes + Chevrolet + Mazda 26

Driven by a digital chauffeur 4. Piloted vehicles

Audi + BMW 27

Audi's self-driving cars will let drivers put autopilot in

control in congested traffic situations. It can take over

and guide the vehicle with perfect lane discipline at

speeds of up to 37mph (60 km/h). Using ultrasonic

and radar sensors as well as video cameras, the car

can maintain a safe distance from the vehicle in front

and reduce speed or apply the brake if necessary.

BMW has shown off self-driving cars that can "drift" around

bends and slalom between cones. The modified 2-Series

Coupe and 6-Series Gran Coupe are able to hurtle round

a racetrack and control a power slide without any driver

intervention. Using 360-degree radar, ultrasonic sensors &

cameras, the cars sense and adapt to their surroundings.

Parked by a digital valet 4. Piloted vehicles

Audi + Bosch 28

Remote control parking via smartphone app.

Using sensors, the concept Audi RS7 Sportback

can not only park itself in any space large enough to

accept it, the car can park itself via remote control.

Simply stop the car next to the space and get out.

Then, using a smartphone to connect to the vehicle,

order it to park and switch off its ignition. When it's

time to leave, the car can be instructed to exit the

space and pull up alongside the driver and his or

her passengers.

Bosch, better known for

its white goods and

power tools, showed off

its smartphone-

controlled self-parking

technology at the show.

Linked to other cars & into traffic systems? 5. Smart cities

Urban Future Initiative by Audi 29

3d printing comes of age 6. Anything anywhere production

ChefJet and ChefJet Pro by 3D Systems + Da vinci by XYZ printing 30

Two food-creating 3D printers

unveiled. The machines make

chocolate and sugar-based

confectionery shaped – using

printed sugar and liquid chocolate -

in ways that would be difficult to

produce using traditional methods.

At just $499, fully

assembled, the da Vinci

printer aims to attract a

new wave of "makers" to

the growing 3D printing

movement. Many 3D

printers cut costs by

requiring customers to

assemble them after

purchasing. The da

Vinci, however, comes

fully built.

Emerging business model #1? Kit 6. Anything anywhere production

Cube and Sense by 3D Systems + Scan Real Life 31

Emerging business model #2? Short run print shop 6. Anything anywhere production

Sculpteo 32

Emerging business model #3? Pay per use designs 6. Anything anywhere production

Digital Store by Makerbot 33

Wall of noise around bands / watches / clips 7. Automated health

LG + Sony + Casio + Sonostar + Vivofit by Garmin + iHealth + TomTom + Fitbit 34

Meet very specific human needs 7. Automated health

miCoach SMART RUN by Adidas + Skulpt 35

Meet very specific human needs 7. Automated health

Check light by Reebok + June by Netatemo 36

Meet very specific human needs 7. Automated health

Welograph + guard2meby LOSTnFOUND AG 37

Make exercising more interesting? 7. Automated health

TRAVR Shadow Ops by OMNI 38

Meet very specific (small) human needs 8. Kids are human

Polariod + Play and Learn + Filip + Ibitz 39

Your pet’s life in your pocket 9. Pets are human

Petbit + Voyce + Fitbark 40

Skype / facetime your pet 9. Pets are human

Petzila 41

Contents: Think human. Think about the life in the pocket

1. Your life in your pocket

2. Smart homes

3. Immersive entertainment

4. Piloted vehicles

5. Smart cities

6. Anything anywhere production

7. Automated health

8. Kids are human

9. Pets are human

10. Think human: think about the life in the pocket

42

8 themes

Meet a human need in a very human way 10. Think human: think about the life in the pocket

Mother by Sen.se 43

Meet a human need in a very human way 10. Think human: think about the life in the pocket

KiK plan by Fitbug 44

Contents: Think human. Think about the life in the pocket

1. Your life in your pocket

2. Smart homes

3. Immersive entertainment

4. Piloted vehicles

5. Smart cities

6. Anything anywhere production

7. Automated health

8. Kids are human

9. Pets are human

10. Think human: think about the life in the pocket

45

8 themes

5 things to remember

#1. Sensors in everything. Data traces everywhere.

#2. Log your life + Your life in your pocket.

#3. Every industry/business is being changed by digital technology.

#4. Meet human needs in very human ways.

#5. Think about the life in the pocket.

46

CES 2014