Some stats about mobile
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Transcript of Some stats about mobile
adoption
Source: Internet Trends 2013
Global mobile traffic
now accounts for
15% of all internet
traffic.
Source: Mobify Research and Development
No single screen size
has more than
of market share
20%
Source: Gartner
Almost
5 , , will ship in 2013 and
2013 alone.
Source: Knotice
mobile phones open
25% of all email
Source: comScore
#1 mobile browser
activity
search is the
Source: Microsoft
70% of PC search tasks are
completed in one week while
70% of mobile search tasks
are done in one hour.
multi-screening
Source: MoPowered
of people move between
devices to accomplish a goal,
whether that’s on smartphones,
PCs, tablets or TVs.
90%
Simultaneous Using more than one device
at the same time for
unrelated activity
Sequential Moving from one device to
another at different times to
accomplish a task
ecommerce
Source: Deloitte
of mobile shoppers use
their smartphones while in a
store, another 50% while on
their way to a store.
60%
51% of shoppers
research online
then visit store
to purchase.
44% research online
and purchase
online, too.
32% research online,
visit store to try,
then purchase
online.
17% visit store first,
then purchase
online.
Source: Ipsos Mediact
Source: MoPowered
of mobile shoppers
abandon a transaction
if the experience is not
optimized for mobile
30%
Source: Amazon
Every 100ms
increase in load time
decreases sales by
1%.