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    Some Areas of Future Growth

    Life Insurance

    The traditional life insurance business for the LIC has been a little more than a savings policy. Term

    life where the insurance company pays a predetermined amount if the policyholder dies within a

    given time but it pays nothing if the policyholder does not die! has accounted for less than "# of the

    insurance premium of the LIC $itra and %aya&' "(()!. For the new life insurance companies' term

    life policies would be the main line of business.

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    /ealth Insurance

    /ealth insurance e*penditure in India is roughly 0# of G1-' much higher than most other countries

    with the same level of economic development. f that' 2.3# is private and the rest is public. ,hat is

    even more stri&ing is that 2.4# are out of poc&et e*penditure 5erman' )660!. There has been an

    almost total failure of the public health care system in India. This creates an opportunity for the new

    insurance companies.

    Thus' private insurance companies will be able to sell health insurance to a vast number of families

    who would li&e to have health care cover but do not have it.

    -ension

    The pension system in India is in its infancy. There are generally three forms of plans7 providentfunds' gratuities and pension funds. $ost of the pension schemes are confined to government

    employees and some large companies!. The vast ma8ority of wor&ers are in the informal sector. As

    a result' most wor&ers do not have any retirement benefits to fall bac& on after retirement. Total

    assets of all the pension plans in India amount to less than 9S1 2( billion.

    Therefore' there is a huge scope for the development of pension funds in India. The finance minister

    of India has repeatedly asserted that a Latin American style reform of the privati:ed pension system

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    in India would be welcome ;oy' )663!. Given all the pros and cons' it is not clear whether such a

    wholesale privati:ation would really benefit India or not Sinha' "(((!.

    $A;uality of the insurance. As a result LIC down the years have seen the

    declining phase in its career. The mar&et share was distributed among the private players. Though

    LIC still holds the 34# of the insurance sector but the upcoming natures of these private players are

    enough to give more competition to LIC in the near future. LIC mar&et share has decreased from

    64# "(("?(@! to ) # "((2?(4!.The following companies has the rest of the mar&et share of the

    insurance industry.

    %A$+ F T/+ I%S9;A%C+ C$-A%= A%1 T/+S/A;+ /L1I%G -ATT+%

    There are a total of )@ life insurance companies operating in India' of which one is a -ublic Sector

    9nderta&ing and the balance )" are -rivate Sector +nterprises.

    -;+S+%T SC+%A;I F I%S9;A%C+ I%19ST;=

    India with about "(( million middle class household shows a huge untapped potential for players in

    the insurance industry. Saturation of mar&ets in many developed economies has made the Indianmar&et even more attractive for global insurance ma8ors. The insurance sector in India has come to

    a position of very high potential and competitiveness in the mar&et. Indians' have always seen life

    insurance as a ta* saving device' are now suddenly turning to the private sector that are providing

    them new products and variety for their choice.

    Consumers remain the most important centre of the insurance sector. After the entry of the foreign

    players the industry is seeing a lot of competition and thus improvement of the customer service in

    the industry. Computerisation of operations and updating of technology has become imperative in

    the current scenario. Foreign players are bringing in international best practices in service through

    use of latest technologies

    The insurance agents still remain the main source through which insurance products are sold. The

    concept is very well established in the country li&e India but still the increasing use of other sources

    is imperative. At present the distribution channels that are available in the mar&et are listed below.

    1irect selling

    Corporate agents

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    Group selling

    5ro&ers and cooperative societies

    5ancassurance

    Customers have tremendous choice from a large variety of products from pure term ris&! insurance

    to unit?lin&ed investment products. Customers are offered unbundled products with a variety of

    benefits as riders from which they can choose. $ore customers are buying products and services

    based on their true needs and not 8ust traditional moneybac& policies' which is not considered very

    appropriate for long?term protection and savings. There is lots of saving and investment plans in the

    mar&et. /owever' there are still some &ey new products yet to be introduced ? e.g. health products.

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    The rural consumer is now e*hibiting an increasing propensity for insurance products. A research

    conducted e*hibited that the rural consumers are willing to dole out anything between ;s @'4(( and;s "'6(( as premium each year. In the insurance the awareness level for life insurance is the

    highest in rural India' but the consumers are also aware about motor' accidents and cattle insurance.

    In a study conducted by $A;T the results showed that nearly one third said that they had purchased

    some &ind of insurance with the ma*imum penetration s&ewed in favor of life insurance. The study

    also pointed out the private companies have huge tas& to play in creating awareness and credibility

    among the rural populace. The perceived benefits of buying a life policy range from security of

    income bul& return in future' daughterBs marriage' childrenBs education and good return on savings'

    in that order' the study adds.

    LIF+ I%S9;+;S

    -ublic Sector7 Life Insurance Corporation of India

    -rivate Sector7 Allian: 5a8a8 Life Insurance Company Limited' 5irla Sun?Life Insurance Company

    Limited' /1FC Standard Life Insurance Co. Limited' ICICI -rudential Life Insurance Co. Limited'

    I%G ysya Life Insurance Company Limited' $a* %ew =or& Life Insurance Co. Limited' $etLife

    Insurance Company Limited' m

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    Company Limited' TATA AIG Life Insurance Company Limited' A$- Sanmar Assurance Company

    Limited' 1abur CG9 Life Insurance Co. -vt. Limited

    G+%+;AL I%S9;+;S

    -ublic Sector7 %ational Insurance Company Limited' %ew India Assurance Company Limited'

    riental Insurance Company Limited' 9nited India Insurance Company Limited

    -rivate Sector7 5a8a8 Allian: General Insurance Co. Limited' ICICI Lombard General Insurance Co.

    Ltd.' IFFC?To&io General Insurance Co. Ltd.' ;eliance General Insurance Co. Limited' ;oyal

    Sundaram Alliance Insurance Co. Ltd.' TATA AIG General Insurance Co. Limited' Cholamandalam

    General Insurance Co. Ltd.' +*port Credit Guarantee Corporation' /1FC Chubb General Insurance

    Co. Ltd.

    ;ecent Innovation In Insurance Industry

    Technological Changes

    /istorically' insurers were slow in adoption of the cutting?edge technologyD be internet technologies

    of the past or mobile computing of the present. nly "4# to @(# of insurers adopt technology

    innovation early and they clearly emerge as leaders. The slower rate in adoption of technology was

    partly due to ade>uacy of old systems to manage lower transactions and mostly due to the basic

    conservative instincts of the insurers. Insurers' though initially started using information technology

    to save costs' are now moving beyond by embracing technology as an enabler. ,ith more business

    from tech?savvy younger generations Generation BEB' B=B and younger! in the radar insurers across

    the globe are gearing?up to ta&e innovation through communication technology in their strides. This

    article gives glimpses of some of the technology tools that can be embraced to provide effective

    communication between insurers' customers' producers' employees and suppliers.

    Self?service -ortals

    Self?service portals are built by consolidating disparate systems through web?service and enabling

    different set of functionalities to different types of users such as customers agents and employees

    based on their profile! through single sign?on. 1ue to the increased appetite for >uic&er and >uality

    service' coupled with the e*pectations on transparency from customers' sales force and employees'

    insurers are striving to provide access to information on demand round the cloc& through self?service

    portals.

    -rimary benefits of self?service portal are7

    It increases satisfaction of sta&eholder customers' agents and employees! due to

    empowerment 'instant access to accurate information and re>uest trac&ing capabilities.

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    Increases operational efficiency' productivity and retention of agents and employees ?

    efficiency and productivity in terms of information consolidation and ust?In?Time information

    and retention through empowerment.

    Single sign?on that reduces security ris& and multisystem hassles such as different user

    name and password for different systems

    Increases revenue and profitability through crossselling and up?selling and retention through

    customerBs willingness to maintain single portfolio.

    +nables green offices through paperless processing

    9nified Communication and Collaboration

    Insurers need to e*tend the above concept of self?service portals and move to web unified

    communication and collaboration by providing more dynamic and interactive online contents to thecustomers' producers and employees. Also' availability and cost effectiveness of tools such as I-

    oice?ver Internet -rotocol!' instant messaging' and remote des&top connect tools and -%

    irtual -rivate %etwor&! have increased ease in implementing unified communication.

    +?mail facilities that are e*clusive for the customers producers employees and are used to

    propagate reply response?enabled general and customi:ed messages.

    nline instant messaging supported by live sales service representatives for online >uery

    resolution.

    ,i&is' 5logs and Forums promoted by the companies to bring together the users with similar

    profiles or who share similar interest that can be used for purposes that include &nowledge

    sharing' training and creating awareness about products and services.

    irtual worlds li&e Second Life can also be used by the insurers to create cost effective

    virtual organi:ations and leverage on the mar&et places.

    Lin&ing remote sales offices' global administrative canters and wide?spread tech?savvy

    customers are made possible through web collaboration.

    irtual offices lead to green organi:ations by reducing commutation related carbon footprintsand eventually decreasing commutation e*penses.

    Serves as networ&ing tool for people with similar interest and organi:ational affiliation which

    promotes &nowledge sharing and organi:ing consumer groups.

    5y creating a habit of regularly visiting the websites' capturing the interests of the users and

    communicating based on user interest' sales can be increased through loyalty.

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    The participants will get more benefits including real?time service and >uery resolution due to

    the interactive nature of the concept.

    $obile Computing

    Globali:ation has increased the number of trans?national organi:ations that incidentally operate

    through considerable number of globe trotters. 1ue to the very nature of mobility' time :one logistics

    and tight wor& schedule of the wor&force and customers' mobile computing is one of the most

    sought over technology nowa? days in many domains of business. In the insurance industry' the

    ever?mobile sales force is the flowing blood that sustains the life of the company through new

    business. Also' the current generation customers' who are always on the move' want access to the

    service points while mobile. Also' from a philanthropic perspective' insurers want to reach?out to the

    disaster areas' where they do not have office' for settling claims so that it showcases the insurersB

    social responsibility. These necessities will drive the insurance industry towards implementing mobile

    computing solutions that can provide self?service portal capabilities' unified communication and

    collaboration tools accessible through mobile devices. /igh?speed wireless internet access' recentimprovements in devices such as tablet -Cs and -1As' and an industry?wide shift in focus toward

    customer satisfaction have all but forced insurers to develop mobile claims capabilities. In response'

    insurers large and small have started e>uipping their claims ad8usters with mobile capabilities

    around everything from estimating to catastrophe response to cutting chec&s. And yet' while mobile

    technology in claims has become a must?have and implemented in silos' it is still largely uncharted

    waters in many other areas of the insurance enterprise ?? most significantly' sales. 5ut the

    affordability' accessibility and necessity will accelerate the implementation of integrated mobile

    computing by the insurers in the following business areas7

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    Sales7 -roducers can prepare >uic& >uotes and il lustrations' download' forward and print forms

    through their mobile devices. -roducers will get alerts and updates from the insurers in their mobile

    devices.

    Customer Service7 -roducers and policyholders can access forms' forward' download and prints

    forms through their mobile devices. They can submit re>uests complaints and receive

    ac&nowledgement and status update in the mobile devices.

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    Claims7 Apart from retrofitting the functional components of customer service to claims' some of the

    insurers have already implemented the concept of mobile claims bus van' which house the full

    fledged systems resources for settling claims that include remote connectivity to the policy

    administration system' re>uirements systems' accounting systems and ban&ing systems that enable

    >uic& processing and payment of claims on the? spot when it is much needed to claimants.

    Insurers can increase >uality and efficiency and reduce turnaround? time in all the above areas by

    implementing integrated systems that can enhance the above functionality further. The enhanced

    functionality can offer7

    +nabling seamless integration of enterprise?wide systems to achieve Straight?through

    processing.

    +nabling producers' customers' assessors and administrators to seamlessly connect

    through all the available mode of communication based on preference' availability and

    priority. For e*ample' ordering forms through options available in I;S Integrated oice

    ;esponse System! can send the forms through fa* or email.

    +nabling multi?media communications including $$S'using which' the spot?reports' photos

    etc. can be submitted by the agent assessors customers themselves.

    HInsurance companies tend to deploy new technologies to reduce costs first' and the biggest

    reduction area they have is claims'H e*plains 5ill /artnett' general manager of ;edmond' ,ash.?

    based $icrosoftBs insurance solutions group. HIf they cut down on claims and claims settlement

    e*penses' they can really ma&e a big impact on the bottom line.H

    ;evised Guidelines for opening of representative liaisonoffices overseas by an Indian insurance companyregistered with the I;1A

    According to I;1A circular of ")st anuary' "((6' They advise having reviewed the I;1A guidelines

    for opening of representative liaison office overseas by an Indian issuance company registered with

    the I;1A 'in the light of views e*pressed by the insurers. The following revised guidelines are

    accordingly issued in super cession thereof7

    +ligibility7?). A H;epresentative Liaison fficeH would mean a place of business to act as a channel of

    communication between the -rincipal place of business or /ead ffice by whatever name

    called and entities in India but which does not underta&e any commercial trading industrial

    activity' directly or indirectly' and maintains itself out of inward remittances received from

    abroad through normal ban&ing channel.

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    ". All Indian insurance companies registered with I;1A shall see& prior approval of the

    Authority for opening representative liaison offices abroad.

    @. The Indian insurance company should have obtained approval or an in?principle clearance

    from the host country regulator.

    2. I;1A may consider permitting Indian insurance companies to set?up representative liaison

    offices overseas so long as

    ). Insurer has a good financial strength and maintains the prescribed solvency

    re>uirement of ).4.

    ". Trac& record on mar&et conduct' regulatory compliances' redressal of complaints'

    etc. indicates that there are no serious adverse features on the functioning of the

    company on the record of I;1A.

    4. +ligible Indian insurance companies desirous of opening representative liaison offices

    overseas shall apply to the Insurance ;egulatory and 1evelopment Authority in Form I;1A?

    F?) attached as Anne*ure

    1etermination of ;e>uired Solvency $argin under LifeInsurance 5usiness

    In this year in month of anuary I;1A sent a circular toC+s of Life Insurance Companies. Given

    the macroeconomic environment and ris& parameters there is a need to utili:e the capital optimally

    with affordable cost so that insurance penetration increases.The Authority has reviewed the solvencymargin re>uirement for the lin&ed business and proposes the following first factor and second factor

    with respect to lin&ed business in wor&ing out the re>uired solvency margin. These factors shall

    come into effect for the business as on 1ecember @)' "(( and onwards.

    Corporate Governance for Insurance Companies

    Corporate Governance is understood as a system of financial and other controls in a corporate entity

    and broadly defines the relationship between the 5oard of 1irectors' Senior $anagement and

    Shareholders. The Corporate Governance framewor& clearly defines the roles and responsibilities

    and accountability within an organi:ation with in?built chec&s and balances. In case of listed

    companies' the stipulations in this regard are contained in Clause 26 of the Listing Agreement.

    In case of Insurance Companies' I;1A has been entrusted with the regulatory responsibility to

    protect the interests of the policyholders and accordingly would li&e to ensure that appropriate

    governance practices are in place in the insurance companies for maintenance of solvency' sound

    long?term investment policy and assumption of underwriting ris&s on a prudential basis' particularly

    as the insurance companies are yet to be listed. The I;1A has outlined in general terms'

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    governance responsibilities of the 5oard in the management of the insurance functions under

    various ;egulations notified by it covering different operational areas. It has now been decided to put

    them together and to issue comprehensive guidelines on Corporate Governance for adoption by

    Indian insurance companies.

    1isclosures forming part of Financial Statements

    ). -art II of Schedules A and 5 of I;1A -reparation of Financial Statements and AuditorBs

    ;eport of Insurance Companies! ;egulations' "(("' stipulates the disclosure re>uirements

    which are re>uired to form part of the financial statements.

    ". Apart from the disclosures prescribed under the said ;egulation' all insurers are re>uired to

    provide details of various penal actions ta&en by various Government Authorities from the

    financial year "((?(6 onwards as per the format given below. The said information is

    re>uired to be duly certified by the Statutory Auditor of the insurer. In view of the advanced

    stage of finali:ation of accounts by the insurers' the said disclosures for "((?(6 may be

    made to the Authority through a separate filing. It may' however' be ensured that the said

    information is incorporated in Annual ;eport w.e.f. "((6?)( onwards.

    -ension Fund $anagers -F$s!-oints of -resence -o-!

    As ,e &now that' the -ension Fund ;egulatory and 1evelopment Authority -F;1A! had recently

    called for e*pression of interest from various entities to set?up operations as the -ension Fund

    $anagers -F$s! and for acting as -oints of -resence -o-! under the %ew -ension Scheme

    %-S! announced by the Government of India. Some of the insurance companies which fulfill the

    criteria for filing of e*pression of interest with the -F;1A' had sought our approval for entry intopension fund management. The Authority had e*amined the various legal and regulatory issues

    relating to insurance companies a! setting?up subsidiaries to ta&e up operations as -F$s and b!

    acting as -o-' and it has been decided that presently

    Life Insurance Companies may set?up fully owned subsidiaries to act as -F$sD

    %o %on?Life Insurance Company would be permitted to act as -F$sD

    %( Insurer may act as -o-.

    ;e>uirement of -A% for Insurance -roducts

    It was mandated vide Circular %o.(")I;1ALIF+-A%ul?"((6 dated "".(3."((6 that insurers shall

    collect -A% from all persons purchasing insurance policies with annuali:ed premiums e*ceeding ;s.

    one la&h per policy.

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    ). $any insurers have e*pressed difficulty in meeting with the deadline of )st August' "((6 for

    implementing the above Circular and re>uested for an e*tension. Ta&ing the representation

    of the insurers into consideration' the deadline for complying with the Circular is now

    e*tended to ().(6."((6.

    ". ;epresentations have also been made that since certain categories of persons such as

    persons with only agricultural income' %;Is with no assessed income under the IT Act' )60)

    etc are e*empted from the re>uirement of -A%' the re>uirement of submitting -A% be

    waived in case of such persons. This re>uest has been considered and it is now decided that

    insurers shall insist on -A% from all persons who are re>uired to obtain the same under the

    provisions of IT Act' )60). Insurers shall however collect a signed declaration from persons

    e*empted from the re>uirement of -A%' stating the provisions of the IT Act under which they

    have been e*empted.

    It has also been decided that in cases where a proposer has applied for -A% but has still not

    received the same' a copy of form 26A application for -A%!' duly ac&nowledged by the agencyauthori:ed to collect applications for -A%' can be accepted by insurers in lieu of -A%' with an

    underta&ing from the proposer that the -A% shall be submitted as soon as it is received.

    Anti $oney Laundering A$L! guidelines

    A review of the e*tant guidelines on Anti $oney Laundering for Insurers vis??vis the 2(J6

    recommendations of Financial Action Tas& Force FATF! was carried out in view of the scheduled

    +valuation of A$L regimen of India by FATF during %ovember?1ecember "((6.It is observed that

    though the guidelines are largely in accordance with the said recommendations' some of the e*tant

    stipulations need to be further elaboratedspecified to be in consonance with the FATF norms.

    +*posure 1raft on the -ublic 1isclosures by Insurers

    The Insurance ;egulatory and 1evelopment Authority I;1A! is entrusted with the regulation'

    promotion and orderly growth of insurance business in India . $aintaining efficient' fair and stable

    insurance mar&et is necessary for the growth of the industry as well as for the protection of the

    policyholders. -ublic disclosure of ris&s faced by the insurers is critical for ensuring fair and orderly

    insurance sector. The disclosures shall be reliable and timely to ensure efficiency of the mar&ets.

    The mar&ets have to provide necessary feedbac& to the insurance regulator to ensure safety of the

    investors as well as the policyholders.

    1esign and 1evelopment of ehicle Insurance StatusS$S System ISSS!

    This program has implemented on "4th September "((6.It is related on motor insurance.$otor

    Insurance is one of the port?folio of insurance business. In $otor mainly two types of policies are

    issued' B-ac&ageB -olicy and BLiability onlyB policy. -ac&age policy covers Bwn 1amageB and BThird

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    -arty LiabilityB where as BLiability onlyB policy covers BThird?party liabilityB only. 9nder the provisions of

    $otor ehicles Act all the vehicles which are plying in public places shall have an insurance policy at

    least to cover third party liability as specified under the Act. The Certificate of Insurance issued by

    the insurers in relation to every vehicle is the only evidence acceptable to the police authorities to

    show that valid insurance e*ists. This document has to be produced when demanded by an

    authori:ed police officer.

    This ISSS will provide an additional facility to the police authorities to verify insurance

    status of the vehicle.

    As per provisions of the $otor ehicle Act' all Bhit and runB death cases are paid from a

    BSolatium fundB. To this e*tent insurers are already paying for some of the losses caused by

    uninsured vehicles.

    As part of developing the mar&et' ISSS will provide insurers with a facility to locate

    uninsured vehicles and bring them into the insurance net.

    Transaction level insurance data is already collected by I;1A for all lines of business

    including $otor Insurance. The periodicity of data collection is one year. The time lag

    between the issuance of policy to insured and data received by I;1A on an average is one

    year. Around 4 crores of motor policies are issued every year by the )3 general insurance

    companies operating on different systems having around 4((( operating offices.

    ISSS will collect up?to?date information from all these offices to one central place and

    disseminate information to all sta&eholders instantly.

    5+CTI+S

    The ob8ectives of the proposed system are briefly stated below7

    Instant and easy availability of insurance status of the vehicle.

    -roviding the authorities with additional proof of non?insurance for ta&ing action against

    uninsured vehicles.

    1iscourage use of forged policy documents.

    5ringing more vehicles into the insurance net.

    ;eal time availability of micro figures of motor insurance with the ;egulator which can be

    used for other regulatory purposes.

    Conclusion

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    India is among the important emerging insurance mar&ets in the world. Life insurance will grow very

    rapidly over the ne*t decades in India. The ma8or drivers include sound economic fundamentals' a

    rising middle?income class' an improving regulatory framewor& and rising ris& awareness. The

    fundamental regulatory changes in the insurance sector in )666 will be critical for future growth.

    1espite the restriction of "0# on foreign ownership' large foreign insurers have entered the Indian

    mar&et. State?owned insurance companies still have dominant mar&et positions. 5ut' this would

    probably change over the ne*t decade. In the life sector' new private insurers are bringing in new

    products to the mar&et. They also have used innovative distribution channels to reach a broader

    range of the population. There is huge in the largely undeveloped private pension mar&et. The same

    is true for the health insurance business. The Indian general insurance segment is still heavily

    regulated. Three >uarters of premiums are generated under the tariff system. ;einsurance in India is

    mainly provided by the General Insurance Corporation of India' which receives "(# compulsory

    cessions from other general insurers. Finally' the rural sector has potential for both life and general

    insurance. To reali:e this potential' designing suitable products is important. Insurers will need to pay

    special attention to the characteristics of the rural labor force' li&e the prevalence of irregular income

    streams and preference for simple products.

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