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Some Areas of Future Growth
Life Insurance
The traditional life insurance business for the LIC has been a little more than a savings policy. Term
life where the insurance company pays a predetermined amount if the policyholder dies within a
given time but it pays nothing if the policyholder does not die! has accounted for less than "# of the
insurance premium of the LIC $itra and %aya&' "(()!. For the new life insurance companies' term
life policies would be the main line of business.
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/ealth Insurance
/ealth insurance e*penditure in India is roughly 0# of G1-' much higher than most other countries
with the same level of economic development. f that' 2.3# is private and the rest is public. ,hat is
even more stri&ing is that 2.4# are out of poc&et e*penditure 5erman' )660!. There has been an
almost total failure of the public health care system in India. This creates an opportunity for the new
insurance companies.
Thus' private insurance companies will be able to sell health insurance to a vast number of families
who would li&e to have health care cover but do not have it.
-ension
The pension system in India is in its infancy. There are generally three forms of plans7 providentfunds' gratuities and pension funds. $ost of the pension schemes are confined to government
employees and some large companies!. The vast ma8ority of wor&ers are in the informal sector. As
a result' most wor&ers do not have any retirement benefits to fall bac& on after retirement. Total
assets of all the pension plans in India amount to less than 9S1 2( billion.
Therefore' there is a huge scope for the development of pension funds in India. The finance minister
of India has repeatedly asserted that a Latin American style reform of the privati:ed pension system
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in India would be welcome ;oy' )663!. Given all the pros and cons' it is not clear whether such a
wholesale privati:ation would really benefit India or not Sinha' "(((!.
$A;uality of the insurance. As a result LIC down the years have seen the
declining phase in its career. The mar&et share was distributed among the private players. Though
LIC still holds the 34# of the insurance sector but the upcoming natures of these private players are
enough to give more competition to LIC in the near future. LIC mar&et share has decreased from
64# "(("?(@! to ) # "((2?(4!.The following companies has the rest of the mar&et share of the
insurance industry.
%A$+ F T/+ I%S9;A%C+ C$-A%= A%1 T/+S/A;+ /L1I%G -ATT+%
There are a total of )@ life insurance companies operating in India' of which one is a -ublic Sector
9nderta&ing and the balance )" are -rivate Sector +nterprises.
-;+S+%T SC+%A;I F I%S9;A%C+ I%19ST;=
India with about "(( million middle class household shows a huge untapped potential for players in
the insurance industry. Saturation of mar&ets in many developed economies has made the Indianmar&et even more attractive for global insurance ma8ors. The insurance sector in India has come to
a position of very high potential and competitiveness in the mar&et. Indians' have always seen life
insurance as a ta* saving device' are now suddenly turning to the private sector that are providing
them new products and variety for their choice.
Consumers remain the most important centre of the insurance sector. After the entry of the foreign
players the industry is seeing a lot of competition and thus improvement of the customer service in
the industry. Computerisation of operations and updating of technology has become imperative in
the current scenario. Foreign players are bringing in international best practices in service through
use of latest technologies
The insurance agents still remain the main source through which insurance products are sold. The
concept is very well established in the country li&e India but still the increasing use of other sources
is imperative. At present the distribution channels that are available in the mar&et are listed below.
1irect selling
Corporate agents
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Group selling
5ro&ers and cooperative societies
5ancassurance
Customers have tremendous choice from a large variety of products from pure term ris&! insurance
to unit?lin&ed investment products. Customers are offered unbundled products with a variety of
benefits as riders from which they can choose. $ore customers are buying products and services
based on their true needs and not 8ust traditional moneybac& policies' which is not considered very
appropriate for long?term protection and savings. There is lots of saving and investment plans in the
mar&et. /owever' there are still some &ey new products yet to be introduced ? e.g. health products.
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The rural consumer is now e*hibiting an increasing propensity for insurance products. A research
conducted e*hibited that the rural consumers are willing to dole out anything between ;s @'4(( and;s "'6(( as premium each year. In the insurance the awareness level for life insurance is the
highest in rural India' but the consumers are also aware about motor' accidents and cattle insurance.
In a study conducted by $A;T the results showed that nearly one third said that they had purchased
some &ind of insurance with the ma*imum penetration s&ewed in favor of life insurance. The study
also pointed out the private companies have huge tas& to play in creating awareness and credibility
among the rural populace. The perceived benefits of buying a life policy range from security of
income bul& return in future' daughterBs marriage' childrenBs education and good return on savings'
in that order' the study adds.
LIF+ I%S9;+;S
-ublic Sector7 Life Insurance Corporation of India
-rivate Sector7 Allian: 5a8a8 Life Insurance Company Limited' 5irla Sun?Life Insurance Company
Limited' /1FC Standard Life Insurance Co. Limited' ICICI -rudential Life Insurance Co. Limited'
I%G ysya Life Insurance Company Limited' $a* %ew =or& Life Insurance Co. Limited' $etLife
Insurance Company Limited' m
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Company Limited' TATA AIG Life Insurance Company Limited' A$- Sanmar Assurance Company
Limited' 1abur CG9 Life Insurance Co. -vt. Limited
G+%+;AL I%S9;+;S
-ublic Sector7 %ational Insurance Company Limited' %ew India Assurance Company Limited'
riental Insurance Company Limited' 9nited India Insurance Company Limited
-rivate Sector7 5a8a8 Allian: General Insurance Co. Limited' ICICI Lombard General Insurance Co.
Ltd.' IFFC?To&io General Insurance Co. Ltd.' ;eliance General Insurance Co. Limited' ;oyal
Sundaram Alliance Insurance Co. Ltd.' TATA AIG General Insurance Co. Limited' Cholamandalam
General Insurance Co. Ltd.' +*port Credit Guarantee Corporation' /1FC Chubb General Insurance
Co. Ltd.
;ecent Innovation In Insurance Industry
Technological Changes
/istorically' insurers were slow in adoption of the cutting?edge technologyD be internet technologies
of the past or mobile computing of the present. nly "4# to @(# of insurers adopt technology
innovation early and they clearly emerge as leaders. The slower rate in adoption of technology was
partly due to ade>uacy of old systems to manage lower transactions and mostly due to the basic
conservative instincts of the insurers. Insurers' though initially started using information technology
to save costs' are now moving beyond by embracing technology as an enabler. ,ith more business
from tech?savvy younger generations Generation BEB' B=B and younger! in the radar insurers across
the globe are gearing?up to ta&e innovation through communication technology in their strides. This
article gives glimpses of some of the technology tools that can be embraced to provide effective
communication between insurers' customers' producers' employees and suppliers.
Self?service -ortals
Self?service portals are built by consolidating disparate systems through web?service and enabling
different set of functionalities to different types of users such as customers agents and employees
based on their profile! through single sign?on. 1ue to the increased appetite for >uic&er and >uality
service' coupled with the e*pectations on transparency from customers' sales force and employees'
insurers are striving to provide access to information on demand round the cloc& through self?service
portals.
-rimary benefits of self?service portal are7
It increases satisfaction of sta&eholder customers' agents and employees! due to
empowerment 'instant access to accurate information and re>uest trac&ing capabilities.
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Increases operational efficiency' productivity and retention of agents and employees ?
efficiency and productivity in terms of information consolidation and ust?In?Time information
and retention through empowerment.
Single sign?on that reduces security ris& and multisystem hassles such as different user
name and password for different systems
Increases revenue and profitability through crossselling and up?selling and retention through
customerBs willingness to maintain single portfolio.
+nables green offices through paperless processing
9nified Communication and Collaboration
Insurers need to e*tend the above concept of self?service portals and move to web unified
communication and collaboration by providing more dynamic and interactive online contents to thecustomers' producers and employees. Also' availability and cost effectiveness of tools such as I-
oice?ver Internet -rotocol!' instant messaging' and remote des&top connect tools and -%
irtual -rivate %etwor&! have increased ease in implementing unified communication.
+?mail facilities that are e*clusive for the customers producers employees and are used to
propagate reply response?enabled general and customi:ed messages.
nline instant messaging supported by live sales service representatives for online >uery
resolution.
,i&is' 5logs and Forums promoted by the companies to bring together the users with similar
profiles or who share similar interest that can be used for purposes that include &nowledge
sharing' training and creating awareness about products and services.
irtual worlds li&e Second Life can also be used by the insurers to create cost effective
virtual organi:ations and leverage on the mar&et places.
Lin&ing remote sales offices' global administrative canters and wide?spread tech?savvy
customers are made possible through web collaboration.
irtual offices lead to green organi:ations by reducing commutation related carbon footprintsand eventually decreasing commutation e*penses.
Serves as networ&ing tool for people with similar interest and organi:ational affiliation which
promotes &nowledge sharing and organi:ing consumer groups.
5y creating a habit of regularly visiting the websites' capturing the interests of the users and
communicating based on user interest' sales can be increased through loyalty.
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The participants will get more benefits including real?time service and >uery resolution due to
the interactive nature of the concept.
$obile Computing
Globali:ation has increased the number of trans?national organi:ations that incidentally operate
through considerable number of globe trotters. 1ue to the very nature of mobility' time :one logistics
and tight wor& schedule of the wor&force and customers' mobile computing is one of the most
sought over technology nowa? days in many domains of business. In the insurance industry' the
ever?mobile sales force is the flowing blood that sustains the life of the company through new
business. Also' the current generation customers' who are always on the move' want access to the
service points while mobile. Also' from a philanthropic perspective' insurers want to reach?out to the
disaster areas' where they do not have office' for settling claims so that it showcases the insurersB
social responsibility. These necessities will drive the insurance industry towards implementing mobile
computing solutions that can provide self?service portal capabilities' unified communication and
collaboration tools accessible through mobile devices. /igh?speed wireless internet access' recentimprovements in devices such as tablet -Cs and -1As' and an industry?wide shift in focus toward
customer satisfaction have all but forced insurers to develop mobile claims capabilities. In response'
insurers large and small have started e>uipping their claims ad8usters with mobile capabilities
around everything from estimating to catastrophe response to cutting chec&s. And yet' while mobile
technology in claims has become a must?have and implemented in silos' it is still largely uncharted
waters in many other areas of the insurance enterprise ?? most significantly' sales. 5ut the
affordability' accessibility and necessity will accelerate the implementation of integrated mobile
computing by the insurers in the following business areas7
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Sales7 -roducers can prepare >uic& >uotes and il lustrations' download' forward and print forms
through their mobile devices. -roducers will get alerts and updates from the insurers in their mobile
devices.
Customer Service7 -roducers and policyholders can access forms' forward' download and prints
forms through their mobile devices. They can submit re>uests complaints and receive
ac&nowledgement and status update in the mobile devices.
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Claims7 Apart from retrofitting the functional components of customer service to claims' some of the
insurers have already implemented the concept of mobile claims bus van' which house the full
fledged systems resources for settling claims that include remote connectivity to the policy
administration system' re>uirements systems' accounting systems and ban&ing systems that enable
>uic& processing and payment of claims on the? spot when it is much needed to claimants.
Insurers can increase >uality and efficiency and reduce turnaround? time in all the above areas by
implementing integrated systems that can enhance the above functionality further. The enhanced
functionality can offer7
+nabling seamless integration of enterprise?wide systems to achieve Straight?through
processing.
+nabling producers' customers' assessors and administrators to seamlessly connect
through all the available mode of communication based on preference' availability and
priority. For e*ample' ordering forms through options available in I;S Integrated oice
;esponse System! can send the forms through fa* or email.
+nabling multi?media communications including $$S'using which' the spot?reports' photos
etc. can be submitted by the agent assessors customers themselves.
HInsurance companies tend to deploy new technologies to reduce costs first' and the biggest
reduction area they have is claims'H e*plains 5ill /artnett' general manager of ;edmond' ,ash.?
based $icrosoftBs insurance solutions group. HIf they cut down on claims and claims settlement
e*penses' they can really ma&e a big impact on the bottom line.H
;evised Guidelines for opening of representative liaisonoffices overseas by an Indian insurance companyregistered with the I;1A
According to I;1A circular of ")st anuary' "((6' They advise having reviewed the I;1A guidelines
for opening of representative liaison office overseas by an Indian issuance company registered with
the I;1A 'in the light of views e*pressed by the insurers. The following revised guidelines are
accordingly issued in super cession thereof7
+ligibility7?). A H;epresentative Liaison fficeH would mean a place of business to act as a channel of
communication between the -rincipal place of business or /ead ffice by whatever name
called and entities in India but which does not underta&e any commercial trading industrial
activity' directly or indirectly' and maintains itself out of inward remittances received from
abroad through normal ban&ing channel.
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". All Indian insurance companies registered with I;1A shall see& prior approval of the
Authority for opening representative liaison offices abroad.
@. The Indian insurance company should have obtained approval or an in?principle clearance
from the host country regulator.
2. I;1A may consider permitting Indian insurance companies to set?up representative liaison
offices overseas so long as
). Insurer has a good financial strength and maintains the prescribed solvency
re>uirement of ).4.
". Trac& record on mar&et conduct' regulatory compliances' redressal of complaints'
etc. indicates that there are no serious adverse features on the functioning of the
company on the record of I;1A.
4. +ligible Indian insurance companies desirous of opening representative liaison offices
overseas shall apply to the Insurance ;egulatory and 1evelopment Authority in Form I;1A?
F?) attached as Anne*ure
1etermination of ;e>uired Solvency $argin under LifeInsurance 5usiness
In this year in month of anuary I;1A sent a circular toC+s of Life Insurance Companies. Given
the macroeconomic environment and ris& parameters there is a need to utili:e the capital optimally
with affordable cost so that insurance penetration increases.The Authority has reviewed the solvencymargin re>uirement for the lin&ed business and proposes the following first factor and second factor
with respect to lin&ed business in wor&ing out the re>uired solvency margin. These factors shall
come into effect for the business as on 1ecember @)' "(( and onwards.
Corporate Governance for Insurance Companies
Corporate Governance is understood as a system of financial and other controls in a corporate entity
and broadly defines the relationship between the 5oard of 1irectors' Senior $anagement and
Shareholders. The Corporate Governance framewor& clearly defines the roles and responsibilities
and accountability within an organi:ation with in?built chec&s and balances. In case of listed
companies' the stipulations in this regard are contained in Clause 26 of the Listing Agreement.
In case of Insurance Companies' I;1A has been entrusted with the regulatory responsibility to
protect the interests of the policyholders and accordingly would li&e to ensure that appropriate
governance practices are in place in the insurance companies for maintenance of solvency' sound
long?term investment policy and assumption of underwriting ris&s on a prudential basis' particularly
as the insurance companies are yet to be listed. The I;1A has outlined in general terms'
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governance responsibilities of the 5oard in the management of the insurance functions under
various ;egulations notified by it covering different operational areas. It has now been decided to put
them together and to issue comprehensive guidelines on Corporate Governance for adoption by
Indian insurance companies.
1isclosures forming part of Financial Statements
). -art II of Schedules A and 5 of I;1A -reparation of Financial Statements and AuditorBs
;eport of Insurance Companies! ;egulations' "(("' stipulates the disclosure re>uirements
which are re>uired to form part of the financial statements.
". Apart from the disclosures prescribed under the said ;egulation' all insurers are re>uired to
provide details of various penal actions ta&en by various Government Authorities from the
financial year "((?(6 onwards as per the format given below. The said information is
re>uired to be duly certified by the Statutory Auditor of the insurer. In view of the advanced
stage of finali:ation of accounts by the insurers' the said disclosures for "((?(6 may be
made to the Authority through a separate filing. It may' however' be ensured that the said
information is incorporated in Annual ;eport w.e.f. "((6?)( onwards.
-ension Fund $anagers -F$s!-oints of -resence -o-!
As ,e &now that' the -ension Fund ;egulatory and 1evelopment Authority -F;1A! had recently
called for e*pression of interest from various entities to set?up operations as the -ension Fund
$anagers -F$s! and for acting as -oints of -resence -o-! under the %ew -ension Scheme
%-S! announced by the Government of India. Some of the insurance companies which fulfill the
criteria for filing of e*pression of interest with the -F;1A' had sought our approval for entry intopension fund management. The Authority had e*amined the various legal and regulatory issues
relating to insurance companies a! setting?up subsidiaries to ta&e up operations as -F$s and b!
acting as -o-' and it has been decided that presently
Life Insurance Companies may set?up fully owned subsidiaries to act as -F$sD
%o %on?Life Insurance Company would be permitted to act as -F$sD
%( Insurer may act as -o-.
;e>uirement of -A% for Insurance -roducts
It was mandated vide Circular %o.(")I;1ALIF+-A%ul?"((6 dated "".(3."((6 that insurers shall
collect -A% from all persons purchasing insurance policies with annuali:ed premiums e*ceeding ;s.
one la&h per policy.
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). $any insurers have e*pressed difficulty in meeting with the deadline of )st August' "((6 for
implementing the above Circular and re>uested for an e*tension. Ta&ing the representation
of the insurers into consideration' the deadline for complying with the Circular is now
e*tended to ().(6."((6.
". ;epresentations have also been made that since certain categories of persons such as
persons with only agricultural income' %;Is with no assessed income under the IT Act' )60)
etc are e*empted from the re>uirement of -A%' the re>uirement of submitting -A% be
waived in case of such persons. This re>uest has been considered and it is now decided that
insurers shall insist on -A% from all persons who are re>uired to obtain the same under the
provisions of IT Act' )60). Insurers shall however collect a signed declaration from persons
e*empted from the re>uirement of -A%' stating the provisions of the IT Act under which they
have been e*empted.
It has also been decided that in cases where a proposer has applied for -A% but has still not
received the same' a copy of form 26A application for -A%!' duly ac&nowledged by the agencyauthori:ed to collect applications for -A%' can be accepted by insurers in lieu of -A%' with an
underta&ing from the proposer that the -A% shall be submitted as soon as it is received.
Anti $oney Laundering A$L! guidelines
A review of the e*tant guidelines on Anti $oney Laundering for Insurers vis??vis the 2(J6
recommendations of Financial Action Tas& Force FATF! was carried out in view of the scheduled
+valuation of A$L regimen of India by FATF during %ovember?1ecember "((6.It is observed that
though the guidelines are largely in accordance with the said recommendations' some of the e*tant
stipulations need to be further elaboratedspecified to be in consonance with the FATF norms.
+*posure 1raft on the -ublic 1isclosures by Insurers
The Insurance ;egulatory and 1evelopment Authority I;1A! is entrusted with the regulation'
promotion and orderly growth of insurance business in India . $aintaining efficient' fair and stable
insurance mar&et is necessary for the growth of the industry as well as for the protection of the
policyholders. -ublic disclosure of ris&s faced by the insurers is critical for ensuring fair and orderly
insurance sector. The disclosures shall be reliable and timely to ensure efficiency of the mar&ets.
The mar&ets have to provide necessary feedbac& to the insurance regulator to ensure safety of the
investors as well as the policyholders.
1esign and 1evelopment of ehicle Insurance StatusS$S System ISSS!
This program has implemented on "4th September "((6.It is related on motor insurance.$otor
Insurance is one of the port?folio of insurance business. In $otor mainly two types of policies are
issued' B-ac&ageB -olicy and BLiability onlyB policy. -ac&age policy covers Bwn 1amageB and BThird
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-arty LiabilityB where as BLiability onlyB policy covers BThird?party liabilityB only. 9nder the provisions of
$otor ehicles Act all the vehicles which are plying in public places shall have an insurance policy at
least to cover third party liability as specified under the Act. The Certificate of Insurance issued by
the insurers in relation to every vehicle is the only evidence acceptable to the police authorities to
show that valid insurance e*ists. This document has to be produced when demanded by an
authori:ed police officer.
This ISSS will provide an additional facility to the police authorities to verify insurance
status of the vehicle.
As per provisions of the $otor ehicle Act' all Bhit and runB death cases are paid from a
BSolatium fundB. To this e*tent insurers are already paying for some of the losses caused by
uninsured vehicles.
As part of developing the mar&et' ISSS will provide insurers with a facility to locate
uninsured vehicles and bring them into the insurance net.
Transaction level insurance data is already collected by I;1A for all lines of business
including $otor Insurance. The periodicity of data collection is one year. The time lag
between the issuance of policy to insured and data received by I;1A on an average is one
year. Around 4 crores of motor policies are issued every year by the )3 general insurance
companies operating on different systems having around 4((( operating offices.
ISSS will collect up?to?date information from all these offices to one central place and
disseminate information to all sta&eholders instantly.
5+CTI+S
The ob8ectives of the proposed system are briefly stated below7
Instant and easy availability of insurance status of the vehicle.
-roviding the authorities with additional proof of non?insurance for ta&ing action against
uninsured vehicles.
1iscourage use of forged policy documents.
5ringing more vehicles into the insurance net.
;eal time availability of micro figures of motor insurance with the ;egulator which can be
used for other regulatory purposes.
Conclusion
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India is among the important emerging insurance mar&ets in the world. Life insurance will grow very
rapidly over the ne*t decades in India. The ma8or drivers include sound economic fundamentals' a
rising middle?income class' an improving regulatory framewor& and rising ris& awareness. The
fundamental regulatory changes in the insurance sector in )666 will be critical for future growth.
1espite the restriction of "0# on foreign ownership' large foreign insurers have entered the Indian
mar&et. State?owned insurance companies still have dominant mar&et positions. 5ut' this would
probably change over the ne*t decade. In the life sector' new private insurers are bringing in new
products to the mar&et. They also have used innovative distribution channels to reach a broader
range of the population. There is huge in the largely undeveloped private pension mar&et. The same
is true for the health insurance business. The Indian general insurance segment is still heavily
regulated. Three >uarters of premiums are generated under the tariff system. ;einsurance in India is
mainly provided by the General Insurance Corporation of India' which receives "(# compulsory
cessions from other general insurers. Finally' the rural sector has potential for both life and general
insurance. To reali:e this potential' designing suitable products is important. Insurers will need to pay
special attention to the characteristics of the rural labor force' li&e the prevalence of irregular income
streams and preference for simple products.
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)@. http7www.ta*guru.ingovernment?policyirda?put?cap?on?charges?to?be?levied?on?ulip.html
;e>uest ;emovalIf you are the original writer of this essay and would li&e it removed from 9