Some Advice on SBIR Proposals
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Some Advice on SBIR Proposals
Richard NelsonHenry Samueli School of Engineering, UCI
www.ece.uci.edu/~rnelson714-566-5747 (cell)
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Background
• 20 Years Large Industry• 2 Years Small Business
– Mostly SBIR Funded • 11 Years at UCI• All Have Involved
Proposals for Research and Programs
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CONTENT
• Links to Detailed Information• Some SBIR Advice • The UC Discovery Program • Some SBIR Project Examples Involving
UC Discovery Matching
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Big Picture
• $2B Annual Budget • SBIR: ~11 Agencies or Departments • STTR: ~ 5 Agencies or Departments• 3 Phase Program
– Phase I : Demo Feasibility – Phase II: Demo Prototype – Phase III: Commercialization
• Your Mission, Should You Chose to Accept It – Differentiate Your Proposal
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Information Links• SBA www.sba.gov/SBIR/• DoD www.dodsbir.net/ • Commerce
– patapsco.nist.gov/ts_sbir/ – www.oar.noaa.gov/ORTA/
• DOE sbir.er.doe.gov/sbir/ • DHHS grants1.nih.gov/grants/funding/sbir.htm• NASA sbir.gsfc.nasa.gov/SBIR/SBIR.html• NSF www.eng.nsf.gov/sbir/ • EPA es.epa.gov/ncer/sbir/ • DOT www.volpe.dot.gov/sbir/ • DO Edu www.ed.gov/offices/IES/SBIR/ • DOA www.reeusda.gov/sbir • DHLS www.hsarpasbir.com/• FFRDCs www.nsf.gov/sbe/srs/nsf03308/start.htm
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Constructive Advice
• Administrative Details Take Time• Address All Evaluation Criteria• Writing Style• Commercialization Plan• Use of Government Facilities• Your Contract Monitor is Your Advocate
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Administrative Details Take Time
• DUNS Number – 866-705-5711, www.dnb.com
• Commercial & Governmental Entity (CAGE) Code
• Central Contractor Registry (CCR) • 888-227-2423, www.ccr.gov
• Read The Rules – Things Change
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Address All Evaluation Criteria
• Explicitly Include All in Initial Outline • Develop each conceptually before
extensive writing • Not Being Excellent on all Criteria is likely
a Loser – Getting 95% on all is better than getting 100%
on most and 50% on one criteria • Follow the Provided Outline
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Writing style
• Be Succinct • Use Graphics, Tables, Equations for Key
Concepts • Use Navigation Aids
– Bold Section Headings and Numbers– Underline Subsection Titles
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Commercialization Plan• More than Marketing and Sales
– Beta Testing, Publicity, Sales Channels• What Will You Have To Offer
– Commercially – In Support of Mission of Funding Agency
• Market, Customers, and Competition • Intellectual Property • Financing Plans • Revenue Stream • Staffing Plan
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Make Use of FFRDC Facilities
• Risky & Discouraged for Use on SBIR• Encouraged on a STTR by teaming with a
FFRDC • www.nsf.gov/sbe/srs/nsf03308/start.htm
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UC Discovery ProgramCan Increase Your Resources
• UC Will Provide Matching Funds for the UC Part of Project
• Subject areas– Biotechnology – Communications and Networking – Digital Media – Electronics Manufacturing – Information Technology for Life Sciences– Economic Impact – Opportunity Award
• uc-industry.berkeley.edu/welcome.asp
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Opportunity Awards• Small awards for conferences, workshops, and
outreach events that promote dialogue between University and Industry Communities.
• Up to $15,000 to support activities that:– communicate developments in relevant research
fields at UC and within California firms; – enhance faculty, student, and staff understanding of
commercial technology research, technology transfer, and opportunities for cooperative research with private sponsors; and
– assess and improve university approaches to technology transfer and administration of industry-sponsored research.
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Program Funding
• Typical Range – $50K to $2M per year – Up to 4 years – $15,000 Max. for Opportunity Award
• No Quotas per Campus or Region
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Three Way Partnership• Benefits for UC Researchers and Students:
– Up to 4 years of funding and support for research projects – Training and funding for students and post-doctoral researchers – Special consideration for interdisciplinary and multi-investigator
projects – Frequent grant solicitations (three application rounds per year)
• Benefits for California:– Accelerated delivery of public benefits from UC research/education – Promotion of highly meritorious research that addresses
California's needs – Increased competitiveness of California businesses
• Benefits for Sponsors:– Immediate leveraging of R&D funds – California and Federal Tax Credits – Access to UC’s outstanding students – Expansion of company R&D capacity through partnership with UC
researchers – Participation in research requiring multidisciplinary teams – Intellectual Property rights
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How the Program Works• Industry Sponsor & UC PI Agree on a Project
– Scope, Budget, Division of Effort – Documented by Research Agreement
• UC PI Submits Formal Proposal – Fall, Winter & Spring Proposal Submittals for each
Subject Area• 100 Day Review Period
– Peer Review– Executive Committee Decision
• Award Rate 40-70%– Rejected Proposals Are Encouraged to Resubmit
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Silicon Micromachined Sensors
Micromachined shear stress sensor for aerospace applications
•Surface micromachined silicon device•Passive, non-contact measurement of shear stress•For testing aerofoil stress
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Bulk Micromachined Sensors
Micromachined mass flow sensors for automotive applications
Bulk micromachined silicon, silicon nitride deviceThermal measurement of air flow and binary concentration ratioFor automotive engine sensing
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Dielectric Mirror & Etalon ResultsReflectivity of Mirror 2
0
20
40
60
80
100
120
0 1 2 3 4 5 6 7
Wavelength (microns)
Ref
lect
ivity
(%)
Designed for MWIR Spectral Window
Designed for Hydrocarbon Gas Detection
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Silicon Circuit Board for LargeFocal Plane Array
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High Density Packaging
Electronics Packaging for Mobile ElectronicsThinned ChipsThinned Substrates
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Nanochannel Glass for Sensor Applications
Applications: pH sensorPhotonic bandgap Drug Release
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Good LuckLet Us Know if UC Discovery Has a Role