Why did the Apollo Venture fail in Hyderabad? What was done to improve the situation?

APOLLO HOSPITALS OF INDIAGroup no 6Amrita: PGP/18/ 232Manpreet: PGP/18/145Manoj: PGP/18/199Strategic Service Vision For Apollo Hospital Madras

Strategic Service Vision Strategic Service Vision Integrative elementsIt can be claimed as a break through venture given the Indian contextPioneering medical servicesState of art facilitiesCan you claim it as an breakthrough Venture?Why did the Apollo Venture fail in Hyderabad? What was done to improve the situation?How would they deal current business expansion dillema of future of Apollo?ISSUESThe Indian Hospital Corporation as a consulting group does not have much expertise to manage high quality infrastructure and networklicensing the Apollo name to group of doctors and entrepreneurs as long as they retained IHC to manage facility according to Apollo's standard but as individually it is difficultCould not invest all its money it needs money and need expertise from others like business or any venture capitalistOrganizing and becoming more efficient and hi tech in industry Apollo's HMOs (health maintenance organization )would be first in India, But managing HMO would require careful balancing of patient and medical needs of cost of careBuilding a network of high quality medical facilities require to build new hospitals and medical centers at rapid rate that require capital of land construction, equipment

How would they dealRevenue Generation Building own hospitals and licensing would give more influence over quality at more facilities across the India.Apollo licensed medical centers also provide referrals for the super specialty hospitals, while managers thought it may not be profitable but IHC has already anticipated hiring master degree professionals

Point of sellThe Apollo health maintenance organization HMO is first of its kind in India modeled on HMOs it will charge only fixed premium annual basis and provide all medical care

Work with localsWorking with local partners would enable Apollo to share financial risk while maintain quality

Using information to categorize the customerlike grade customers on how profitable their business is.