SOM 301-001 Team Twelve

Company Overview

Couponerffic.com is an online based coupon company

Customers create profiles, search and save instantly

Our company name and logo represent happiness,

satisfaction

Our Mission

We are an online coupon service dedicated to

customer service and convenience. We plan

to work with many different retailers and

grocers across the nation to save you

valuable time and money. Our number one

goal is to change the way people save

money.Weiss, J.A., & Piderit, S.K. (1999). The Value of mission statements in public agencies. Journal of Public Administration Research and Theory: J-PART , 9(2), Retrieved from

http://www.jstor.org.mutex.gmu.edu/stable/1181805?seq=4&Search=yes&term=statement&term=mission&term=writing&list=hide&searchUri=%2Faction%2FdoBasicSearch

%3FQuery%3Dwriting%2Ba%2Bmission%2Bstatement%26x%3D0%26y%3D0%26wc

%3Don&item=10&ttl=39203&returnArticleService=showArticle&resultsServiceName=doBasicResultsFromArticle

Regular Coupons vs. Couponeriffic.com

Key strengths

Web based Convenient Wide range of items Valuable Provides market

research to investors Narrow target

market

Weaknesses

Not established company

Develop new software Obtain a share of the

market Develop relationships

with clients Develop relationships

with investors

Opportunities and Threats

Green marketing by eliminating paper coupons

Once the technology is established, the service will be easy to implement and expand to different markets

Improving a current concept – better method and better service - which will allow for quicker acceptance

Intense competition Security from

identity theft/hackers Consumers will not

see the benefits Companies won’t

invest Competitors will rule

the market share

Opportunities Threats

Limitations

 Compatibility of software/technology on different systems

Compatibility of stores: U.S. and Japan No continuous income: one-time fee Getting big-name stores to buy into it

Management & Business Structure

Joint venture: two or more companies share profits and

losses

Similar partnerships would include Hotels and Airlines

for Frequent Flyer Miles

Omega Enterprise

Parent Company

Associated Brand

Associated brand

Couponeriffic

Associated Brand

Operation of Website

Sign-up through website. Debit card sent to

customer for nominal one time fee of $5. This card stores

customer information, serial number.

Email updates and notifications of new coupons or featured coupons.

Customer selects what stores they want coupons from. Customers who shopped

here also shopped at _____________.

When new coupons are added to customer’s account, the information is sent to stores with the customer’s serial number.

At time of purchase, the customer’s data is scanned from the card in the system. The automatically deducts applicable discounts from customer’s order.

Target Market & Competition

Broad US Japan

Both ranked high in technology integration

Specific Mothers College Students

www.coupons.com

www.valpak.com

www.coolsavings.com

Coupon booklets via

mail

“New Study Identifies World's Most Innovative Nations.” (2008  October). Business Wire.  Retrieved

November6, 2009, from ABI/INFORM Dateline. (Document ID: 1583738011).

Target Market Competition

Promotion

Facebook Top social network in

US Mixi

Top social network in Japan

Twitter Available in US and

Japan Blogs

Target at home mothers Email alerts

Target working mothers

Applications/Widgets

iPhone

Blackberry

Sharp SH models

Text alerts

Elmer-DeWitt, Philip. Fortune Brainstorm Tech CNN, 17 Aug. 2009. Web. 7 Nov. 2009 <http://brainstormtech.blogs.fortune.cnn.com/2009/08/17/apples-iphone-3gs-is-no-1-in-japan/>.

Mullan, E.. (2009, March). Mom 3.0: Marketing to High-Tech Moms. EContent, 32(2), 14-15.  Retrieved November 6, 2009, from ABI/INFORM Global. (Document ID: 1656070461).

Nicole, Kristen. "Japan Social Network Mixi Joins OpenSocial Movement." Social Times N.p., Apr. 2009. Web. 6 Nov. 2009 <http://www.socialtimes.com/2009/04/mixi-opensocial/>.

Social Networking Watch Ed. Mark Brooks. N.p., Sept. 2009. Web. 7 Nov. 2009 <http://www.socialnetworkingwatch.com/usa-social-networking-ran.html>.

Top-selling smartphones in Q1 2009 @ IT Facts, 4 May 2009. Web. 7 Nov. 2009 <http://www.itfacts.biz/top-selling-smartphones-in-q1-2009/12969>.

Internet Phone

Data Warehousing & Data Mining Gathering of customer data, and categorizing customers

into specific groups in relation to the business

Creating targeted offers for the particular customer

category groups

Taking account or tracking the results to improve

customer responses.

Estimated Project Cost: $2,600,000

2% 3%

7%

12%

15%61%

Budget Distribution

Other costs Website Start-up

Materials MarketingContingency Funds

Labor

CouponerifficIncome Statement

Projection for Year 2011Notes 2011

REVENUE Subscription Fees

$1,250,000

Advertisement Charge Income $1,000,000Total Revenue $2,250,000

Cost of Sales $87,500Total Cost of Sales

$87,500

Gross Profit $2,162,500

EXPENSES Salary Expense $1,590,000 Marketing Expense

$315,000

Website Expense

$63,008

Rent Expense $12,000 Utility Expense $10,000 Other Expense $51,000Total Expenses

$2,041,008

Net Income $121,492

CouponerifficBalance Sheet

Projection for Year 2011Notes 2011

ASSETS Cash $1,350,000 Account Receivable $900,000 Contingency Funds $400,000 Land and Building

$650,000

Equipments $83,392 Inventories $3,500Total Assets $3,386,892

LIABILITIES Salary Payable $1,590,000 Note Payable $500,000 Account Payable

$451,008

Total Liabilities

$2,541,008

EQUITY Contributed Equity

$845,884

Retained Earning

$0

Total Equity $845,884

Conclusion

Paul Can Add Stuff Here

Reference List

Elmer-DeWitt, Philip. Fortune Brainstorm Tech CNN, 17 Aug. 2009. Web. 7 Nov. 2009 <http://brainstormtech.blogs.fortune.cnn.com/2009/08/17/apples-iphone-3gs-is-no-1-in-japan/>.

Mullan, E.. (2009, March). Mom 3.0: Marketing to High-Tech Moms. EContent, 32(2), 14-15.  Retrieved November 6, 2009, from ABI/INFORM Global. (Document ID: 1656070461).

“New Study Identifies World's Most Innovative Nations.” (2008  October). Business Wire.  Retrieved November 6, 2009, from ABI/INFORM Dateline. (Document ID: 1583738011).

Nicole, Kristen. "Japan Social Network Mixi Joins OpenSocial Movement." Social Times N.p., Apr. 2009. Web. 6 Nov. 2009 <http://www.socialtimes.com/2009/04/mixi-opensocial/>.

Social Networking Watch Ed. Mark Brooks. N.p., Sept. 2009. Web. 7 Nov. 2009 <http://www.socialnetworkingwatch.com/usa-social-networking-ran.html>.

Top-selling smartphones in Q1 2009 @ IT Facts, 4 May 2009. Web. 7 Nov. 2009 <http://www.itfacts.biz/top-selling-smartphones-in-q1-2009/12969>.

Weiss, J.A., & Piderit, S.K. (1999). The Value of mission statements in public agencies. Journal of Public Administration Research and Theory: J-PART, 9(2), Retrieved from http://www.jstor.org.mutex.gmu.edu/stable/1181805?seq=4&Search=yes&term=statement&term=mission&term=writing&list=hide&searchUri=%2Faction%2FdoBasicSearch%3FQuery%3Dwriting%2Ba%2Bmission%2Bstatement%26x%3D0%26y%3D0%26wc%3Don&item=10&ttl=39203&returnArticleService=showArticle&resultsServiceName=doBasicResultsFromArticle