Solving the Worlds Problems with eCommerce
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Solving the World’s Problems with D2C and B2B eCommerce(or at least your customers!)
Chris ReighleyDirector of eCommerce
@chrisreighley
Situation
• D2C: Traditional branded manufacture, channel distribution and limited interaction with consumers.
• B2B: Acquired brands whose main retailers are small specialty retailers.
eBusiness Ecosystem
Goals of the Ecosystem• Flexible• Fits into our ERP
Systems• Scalable
– Sales volume– Globally
• Nimble
Customer Experience
What Makes a Difference
Priorities
Project Objectives
1. To provide an efficient B2B online ordering platform targeted at customers who do not use EDI for order processing with the goal of scalable growth.
2. To establish an online communication system with targeted customer to provide digital content and promote repeat ordering.
Concept
• The Web platform will mirrors the look and feel of the D2C website, using brand as the primary navigation with merchandizing that mirrors the current brand merchandizing and selling catalogs. We will create a D2C experience for B2B Customers.
Empower the Retailer
What we will focus on next for B2B
• Mobile ordering will be key• Social for B2B – LinkedIn Approach• Content syndication• D2C marketing tactics for B2B
Chris ReighleyDirector of eCommerce
@chrisreighley