Solving problems for customers
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Customer Experience Manager
Solving problems for customers
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Solving problems for customers
Perception of speed Details do make a big differencePerception influences our shopping habitsA/B testingFresh content
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Design Principles
• Does it slow the site down?• Does it make the site clearer?• Does it make the site easier to use?• Is it clear• Is it consistent?
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Basket Building - FundamentalsSize Colour Font Location Wording Remove Measure/s
Price Y Y Y Y N N ConversionSales
Buy button Y Y Y Y Y N Conversion
Quantity Picker
Y Y Y Y Y N Items in basket
Date code icon
Y Y Y Y Y Y Fresh sales
Frozen icon Y Y Y Y Y Y Frozen sales
Email a friend Y Y Y Y Y Y Conversion
Product code Y Y Y Y Y Y Conversion
Expandable info
Y Y Y Y Y Y Conversion
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Fold
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Ocado, Tesco and JS
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Testing planQ1 – Fundamentals Q2 – Fresh content Q3 – Get ready for
ChristmasQ4 – Deliver for our customers
Price position Primary images Optimised content Wine
Add button Date code
Quantity Frozen icon
Page clean up
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Questions/Feedback?