Solutions to Manage Hospital Parking Challenges and Customer Expectations
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Transcript of Solutions to Manage Hospital Parking Challenges and Customer Expectations
Solutions for Managing
Hospital Parking
Challenges and
Customer ExpectationsSeptember 20, 2016
Andrew J. Vidor
1© Walker Parking Consultants
Parking challenges faced by hospitals vary greatly and the way in
which the system is managed, can have a profound effect on the
parker’s experience and perception of the hospital.
Each user group on campus has a different set of needs and
expectations when it comes to the location, availability, and
functionality of parking. The hospital must balance the needs of
patients/visitors, physicians, and staff/employees with the available
resources.
The trend of increasing daily bed census and overall daily patient
services continues to put pressure on hospitals’ limited resources. The
need to support a growing demand within a fixed parking supply is a
real pressure administrators and facilities managers face. The
challenges and constraints at each medical facility are unique and
expectations of their patients and staff vary.
Learn about an array of strategies including technology, operational
improvements, shuttle operations, and valet services to help address
these challenges.
Presentation Overview
© Walker Parking Consultants
1. Identify parking-related challenges
your customers are facing.
2. Learn about best practices for
managing the various parking
groups (patients/visitors, physicians,
staff) in your operation.
3. Recognize areas where your
organization’s parking challenges
could be improved.
4. Take home a list of potential solutions
which could be implemented to
solve those parking challenges.
Learning Objectives
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“I couldn’t find a
parking space”… at the front door
Common Parking Challenges
© Walker Parking Consultants
Not enough parking
spaces
Parking in the wrong
location
Difficulty finding the correct
parking location
Ample parking supply located
away from destinations
Valet Service
Signage & Wayfinding
Employee Shuttle Operation
Website, Maps and Directions
Pre-Admission Communication
Technology
Topics
© Walker Parking Consultants
Excellent service
to ease the
patient/visitor
burden
Goal
Valet Service
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Free
Staff should be knowledgeable
to direct patients and visitors to
destinations inside the hospital
Staffing:
• Professional attire
• High level of customer service
• Location at primary entrances
• Sufficient staffing capable to
overlap breaks and retrieve
vehicles promptly
OpportunityIncreased
density of
vehicles parked
Ø$
Signage and Wayfinding
Consistent branding/theming
Appropriately-sized text for
drivers viewing distance,
driving speed and reaction
time to process information
Clear and concise information
Balance between too much
and not enough information
© Walker Parking Consultants
Employee Shuttle
Benefits
Remote parking
accommodates patient/
visitor parking
Provides incentive for
employees who use shuttle
© Walker Parking Consultants
Short-term solution during
new parking construction
Less cost than building
structured parking
Shuttle size meets
demand periods
Facilities are well lit
and maintained
Short headways during
shift changes
Employee Shuttle
Operational Considerations
Enclosed waiting areas
at bus stops
© Walker Parking Consultants
Image Source: http://www.handi-hut.com/catalog.php?category=13
Image Source: vhttp://fairviewtaxi.com/employee-shuttle-bus/
http://pts.umich.edu/maps/commuter_southbound.pdf
Website, Maps and Directions
© Walker Parking Consultants
Rates, payment options,
free options, validations$
Hours of operation
Directions to parking
Destinations served by
parking
Valet, if available
Pre-Admission Communication
© Walker Parking Consultants
Include information about
parking:
Valet parking, if available,
is a convenient and free
option
Where to park and how to
get there
Parking rates
Other parking or
transportation topics
relevant to your hospital
Drivers can choose
parking in advance
of arriving at facility
based on availability
Technology
FACILITY
AVAILABILITY
LEVEL
AVAILABILITY
INDIVIDUAL
SPACE
SIMPLISTIC
COMPLEX© Walker Parking Consultants
Closing Remarks
Andrew Vidor
Walker Parking Consultants
810.265.2639
www.walkerparking.com