SOLUTIONS AND INSIGHTS TO
Transcript of SOLUTIONS AND INSIGHTS TO
Award-winning technology for the fuel and convenience industry
SOLUTIONS AND INSIGHTS TOFUEL YOUR BUSINESS
THE PROBLEM
2© 2018 GasBuddy | 77 N Washington Street, 4th Floor, Boston, MA 02114 | [email protected]
Solution Overview: Listings Management1
Listings are inaccurateand difficult to manage● Location-based searches like “gas station near me” are growing faster than direct searches
● There is no single search platform - people use search engines, digital maps, car navigation and more to find the stations they need—meaning you may need to control hundreds or thousands of individual listings
● Correct listings information and precision placement on maps are essential for this industry
$10.3 Billionpotential annual sales are lost because of
WRONG, MISSING, or INCOMPLETE local business information.
(screenwerk.com)
70%Of all listings information
is wrong
90%Of people use
navigation technology
50%Of consumers lose trust when listings
are wrong
THE SOLUTION
Easily maintain accurate and up-to-date listings across the digital landscape with GasBuddy Business Pages
3© 2018 GasBuddy | 77 N Washington Street, 4th Floor, Boston, MA 02114 | [email protected]
The Only Listings Management Platform Designed Specifically for the Fuel and Convenience IndustryOur relationships and industry-specific experience give us an edge over other listings platforms
CORE SEARCHENGINES TYPE POI LISTINGS
UPDATE FUEL PRICE
Google Search Direct
Google Maps Mapping Direct Data Push
Google My Business Social Direct
Bing Search Direct Data Push
KEY SITES
GasBuddy App Direct Direct
Apple Search Direct
Apple Maps Mapping Direct Data Push
Apple Siri Voice Direct
Instagram Social Direct
Foursquare Social Direct
Factual Data Mapping Direct
Trip Advisor Social Via Factual*
Yelp Social Via Factual*
MAPS/GPS
Waze App Direct Data Push
Mapquest App Data Push
HERE GPS Direct
TomTom GPS Direct
Uber APP Direct
Garmin GPS Via TomTom
iGo GPS Via TomTom
Smart GPS Via TomTom
Navigon GPS Via TomTom
CoPilot GPS Via TomTom
Mappy GPS Via HERE
Navmii APP Direct
Mercedes GPS Via HERE Data Push
BMW GPS Via HERE Data Push
Toyota GPS Via HERE Data Push
*Factual is a data aggregator for publishers, and we are not able to verify publication
MAPS/GPS TYPE POI LISTINGSUPDATE FUEL PRICE
Audi GPS Via HERE Data Push
Chevrolet GPS Via HERE
Nissan GPS Via HERE
Lexus GPS Via HERE
Infinit GPS Via HERE
Buick GPS Via HERE
Saab GPS Via HERE
Dodge GPS Via HERE
Hummer GPS Via HERE
Kia GPS Via HERE
Mitsubishi GPS Via HERE
Cadillac GPS Via HERE
Chrysler GPS Via HERE
Lincoln GPS Via HERE
Pontiac GPS Via HERE
Mini GPS Via HERE
Porsche GPS Via HERE
Mercury GPS Via HERE
Oldsmobile GPS Via HERE
Land Rover GPS Via TomTom
Volvo GPS Via TomTom
VW GPS Via TomTom
Renault GPS Via TomTom
Fiat GPS Via HERE, TomTom
Ford GPS Via HERE, TomTom
Jeep GPS Via HERE, TomTom
GM GPS Via HERE, TomTom
Honda GPS Via HERE, TomTom
Mazda GPS Via HERE, TomTom
Subaru GPS Via HERE, TomTom
The Best Option to Maintain all Your ListingsUpdate all of your listings in the GasBuddy Business Pages dashboard, and we will cleanse, verify and publish your information to our robust list of publishers. We also suggest edits and provide warnings if you have information that requires an update. We work directly with 11 primary publishers including the GasBuddy platform, and these partners further increase your reach by distributing information to a variety of secondary publishers. See below for our complete listings network:
Direct partnerships with top location-based publishers ensures maximum coverage and accuracy
The only listings management solution that includes updates to GasBuddy
4© 2018 GasBuddy | 77 N Washington Street, 4th Floor, Boston, MA 02114 | [email protected]
Solution Overview: Reputation Management2
Bad ratings hurt your reputation—and revenue—when ignored● Consumers increasingly use reviews to decide where to go for their fuel and convenience needs
● Poor experiences at a single station lower the reputation of your entire brand and harm consumer loyalty
● Location data shows that low-quality stations get less overall visits than their surrounding competitors
Identify Poorly Rated Stations● Use real-time feedback to make strategic investment decisions that improve station value and protect your brand’s reputation
Respond to Reviews● Engage consumers by letting them know you take their feedback seriously and you’re working to address issues
Get Notified● Set up custom alerts to stay on top of key priorities and strategic initiatives
Monitor, engage, and respond with Reputation Management from GasBuddy Business Pages
THE SOLUTION
THE PROBLEM
5© 2018 GasBuddy | 77 N Washington Street, 4th Floor, Boston, MA 02114 | [email protected]
Station Quality Drives (or Deters) Consumer Visits
All consumers are impacted by poorly rated stations, not just the ones that read the reviews. They don’t necessarily need to research a station ahead of time to know whether a location has good lighting or is clean—they will see that from the street, and it will affect their decision to pull in or drive elsewhere. GasBuddy analyzed more than 1.85M ratings in Q1 2018 and found that stations with below-average ratings can lose more than 20% of visits compared to stations with above-average ratings.
Today's consumers demand quality retail experiences whether refueling or purchasing a snack. If they perceive your stations as dirty, boring, or unexceptional, they're likely to go elsewhere.
Consumers increasingly turn to online ratings and reviews when making decisions about where to shop. The fuel and c-store industry has also been impacted by this trend as the volume and frequency of online feedback has grown. A recent GasBuddy survey found that 43% of drivers plan to visit specific stations or brands before they get in the car, and ratings and reviews influence where they choose to go:
69%would not visit a station if it has fewer than three stars.
42%only read 1 to 3 reviews
before forming an opinion.
3 out of 4GasBuddies find online ratings
and reviews valuable when choosing a station or c-store.
Above-Average Stations
Below-Average Stations
Visits Compared to Industry Average
6© 2018 GasBuddy | 77 N Washington Street, 4th Floor, Boston, MA 02114 | [email protected]
Solution Overview: Market Share Intelligence3
Performance is difficult to measure and understand, especially at the station level● Investments can be large and risky, and it’s difficult to gather information to increase confidence in your decisions
● There are several factors that cause revenue to increase or decrease, and the data to help identify root causes is numerous and scattered
● Competitive data can be tedious to collect and analyze, but it’s necessary to understand business results in relation to the rest of the industry
Benchmark Performance● Assess your stations’ true performance by comparing your visits to top national and regional competitors
Identify Opportunities● Analyze data of surrounding competitors to easily identify areas where you can confidently win market share through investment
Inform Strategy● Get information on peak hours, dwell time, and foot traffic to make strategic decisions on how to drive more (or higher value) visits
Obtain a holistic view of your performance across stations and in comparison to the industry with our Market Share Intelligence dashboard
THE PROBLEM
THE SOLUTION
7© 2018 GasBuddy | 77 N Washington Street, 4th Floor, Boston, MA 02114 | [email protected]
Case Study: Low Quality Means Less Market Share
Top-rated StationsThis brand’s five top-rated stations show that a great customer experience drives visits. We examined each station’s foot traffic compared to the average of their ten closest competitors and found that overall, the brand’s top five stations drove 96% more visits in the first half of 2018.
Quality vs. PriceWe analyzed the price of regular fuel at each of the sample brand’s top-rated stations, and we compared it to the average price of regular fuel across the zip codes in which each station operates. We found that these stations outperformed surrounding competitors, despite having fuel prices up to $0.13 higher than the average price of other stations in the same zip codes. Providing high quality customer experiences can allow you to increase fuel margins without sacrificing visits and total revenue.
We reviewed a sample brand’s five lowest-rated stations compared to nearby competitors*
1.4123%
Below is a real-world example of an actual fuel/convenience brand. GasBuddy ratings and location data show that customer experience has a powerful effect on station performance.
3.7
Sample Brand’s Lowest-rated Stations
Average Rating
Nearby Competitors Average Rating
On a per station basis, these higher-rated competitors averaged
*Looks at the average of the 10 closest competing stations
more visits in the first half of 2018, compared to the sample brand’s lowest-rated stations
Visits vs. Nearby Competition
For more information or to request a demo, please visit business.gasbuddy.com or reach out to [email protected]