SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

52
Gamification: Level Up Audience Engagement with Fun & Play 29 August 2013 PAGE 1

description

Speaker: Keith Ng, Founder of Gametize

Transcript of SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Page 1: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Gamification:Level Up Audience

Engagement with Fun & Play

29 August 2013 PAGE 1

Page 2: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

29 August 2013 PAGE 2

Speaker: KEITH NG

Page 3: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Who Are We?

29 August 2013 PAGE 3

Page 4: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

29 August 2013 PAGE 4

Page 5: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Co-founder and Hustle Ninja of Gametizegamification sidekicks: SPH, SingTel, DBS, SCB

Gamification quest began with humans, dating, and stock markets

Achievements and Badges Unlocked: Dutch, SXSW, GSummit, Python, VentureBeat, KillerStartups, NYT, Angels Gate, Dinner with Reddit founder

About.Me – Keith Ng

29 August 2013 PAGE 5

Page 6: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Is your Brand Engaging & Retaining your

Consumers Effectively?

29 August 2013 PAGE 6

Page 7: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

$3 billion was spent on social media marketing, and yet 60% of consumers remained uninterested by these campaigns (TNS Global, WPP – 2011 Nov).

29 August 2013 PAGE 7

Page 8: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

“Gamification????”

29 August 2013 PAGE 8

Page 9: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

29 August 2013 PAGE 9

Page 10: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play
Page 11: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

I’ll say yes, but you decide

29 August 2013 PAGE 11

Relevance to Gamification?

Page 12: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

• points and badges

• advertgaming• edugaming• serious gaming• social gaming• Farmville• Candycrush

✗Gamification

=

29 August 2013 PAGE 12

Page 13: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

a strategy to add fun, engagement, and fun designs to boring activities. it should also be social.

Gamification =

29 August 2013 PAGE 13

Page 14: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Gamification for Customer Engagement Isn’t that New

29 August 2013 PAGE 14

Page 15: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Why Engage your Customers?

29 August 2013 PAGE 15

Page 16: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Engaging them to spend immediately

Engaging them to spend in future

Engaging them to engage others to spend

29 August 2013 PAGE 16

Page 17: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Case Study

29 August 2013 PAGE 17

Qoo10.sg / Gmarket.co.kr

Case Study

Page 18: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Mediacorp Club

Case Study

29 August 2013 PAGE 18

Page 19: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

FameMark.com

Case Study

29 August 2013 PAGE 19

Case Study

Page 20: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Diablo 3 Launch in Singapore

Case Study

29 August 2013 PAGE 20

Page 21: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

29 August 2013 PAGE 21

Case Study

Diablo 3 Launch in Singapore

Page 22: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Tiger Beer (The Big Game)

Case Study

29 August 2013 PAGE 22

Page 23: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Standard Chartered Bank: Mission Digitization

Case Study

29 August 2013 PAGE 23

Page 24: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Standard Chartered Bank: Mission Digitization

Interactive Challenges

Competitive Spirit

Instantaneous Feedback

Earning Rewards

Case Study

Page 25: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

We Learnt And Developed These

29 August 2013 PAGE 25

Page 26: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Bartle’s Player Types

29 August 2013 PAGE 26

Page 27: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

29 August 2013 PAGE 27

Page 28: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

29 August 2013 PAGE 28

Page 29: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

29 August 2013 PAGE 29

Page 30: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play
Page 31: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

29 August 2013 PAGE 31

Page 32: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

29 August 2013 PAGE 32

Page 33: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

29 August 2013 PAGE 33

Page 34: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play
Page 35: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Lessons & Observations

29 August 2013 PAGE 35

Page 36: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Badges/ virtual items are insufficient to engage audience(Foursquare did not replicate success here)

Extrinsic rewards upfront are pertinent to the experience

Choice of channels varies for different countries. Multiple channels are necessary if targeting multiple regions

Employee engagement and training are evidently more painful than consumer engagement (marketers often rely on trivial KPIs such as Facebook like)

Gamification can be a big distinctive advantage for now with little adoption and knowledge (growing gradually though)

29 August 2013 PAGE 36

Lessons & Observations

Page 37: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

How to Make It More Kickass?

29 August 2013 PAGE 37

Page 38: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Gamification is not magic

it is a strategy

29 August 2013 PAGE 38

Page 39: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

which like many others, must be well designed & planned

29 August 2013 PAGE 39

Page 40: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

otherwise it will backfire

Page 41: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Don’t overgive badges

Page 42: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Make real fun, and keep them fresh

Page 43: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Design games that encourage teamplay

Page 44: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Creative Intrinsic and Extrinsic rewards

Page 45: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

credits to @eliaveris

Insites Consulting

Incentivize well, and people will cheat

Page 46: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Brought to you by:

Gamify #likeaboss

29 August 2013 PAGE 46

Keith Ng[E] [email protected][T] @keizng

Q&A

Page 47: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

PAGE 47

SPEAKER : Kim LeeManaging Creative Director, Kimwillrule Amsterdam/SingaporeExecutive Creative & Digital Director, Renaissant

September 26, 2013

CREATIVITY ON A DIGITAL SHOESTRING

29 August 2013

Page 48: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

PAGE 48

SPEAKER : Henrik Alexander Head of Brand Advertising (SG &HK), InMobi

October 31, 2013

SUCCEEDING WITH ADVERTISING & BRANDING ON MOBILE DEVICES

29 August 2013

Page 49: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

PAGE 49

SoLoMo Thursday Gala Night 28 November 2013

29 August 2013

Page 50: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

PAGE 50

Hope You’ve Heard….

29 August 2013

Page 51: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Sponsorship

Contact [email protected] for more details.

Partners Platinum Sponsors

Featured Monthly Promoters

VoucherSponsors

Companies looking to promote on our channels.

Large MNCs with new products to launch.

Retailers / FMCGFellow Tech Companies.

PAGE 5129 August 2013

Page 52: SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

Thank You Keith!

PAGE 5229 August 2013

Brought to you by: