National Energy

Month Campaign

October 2014

Social Media Case Study

OVERVIEW

Microgrid Energy is a leader in the energy industry andwanted to bring their passion for energy to their followers.With October being National Energy Month, this was a greattime to support #NationalEnergyMonth and to also educate

and engage the online network.

PROCESS

Starting with changing the graphics on the Facebook page,

I created three tip graphics we would share throughout themonth. We also offered Facebook fans a free Walk Through

of their facility.

Facebook Cover Photo

CALL TO ACTIONFacebook fans were encouraged to share thisimage notifying their Facebook network of their

support for clean energy.

Facebook Cover Photo

INCENTIVE

An incentive was used to activate

new clients.

ENERGY TIPS

These were shared as page posts inthe 3 weeks following the main

announcement.

RESULTS

Over the month of October, Microgrid ran aFacebook campaign that generated the

following:

Page Likes: 54Post Likes: 93Post Comments: 8Post Shares: 23Post Reach: 6,818