BUSINESS RESEARCHPROJECT REPORTONSOLAR ENERGY EQUIPMENTSIN RANCHI

ByMartin Kisku MBA/1009/09Wilfred Manik Lakra MBA/1023/09Anugrah Denis Tete MBA/1031/09Pawan Kumar Singh MBA/1033/09

“India receives solar energy equivalent to over 5000 trillion kWh/year, which is far more than the total energy consumption of the country.”

SOLAR PRODUCTS

Solar Water Heater (SWH) Solar Cookers Solar Lantern Solar Street Lighting Solar Traffic Systems Solar Generators

ADVANTAGES OF SOLAR ENERGY

No Fuel, Low running costs. Modular nature. Long-life. Reliability. Low maintenance. Clean Energy, Avoids Green House Gas

Emissions. Adoption of Solar PV systems can

drastically reduce global warming.

RESEARCH PROBLEM DEFINITION

“To design an effective market strategy for solar energy equipment and to check the awareness of the solar energy equipment in Ranchi market.”

OBJECTIVES

To check the awareness of solar energy equipment in the market.

To design effective communication programme for creating awareness and promotion of solar energy equipment in Ranchi.

To design an effective marketing strategy for the entrepreneur.

RESEARCH METHODOLOGY Particulars Name of method

Type of research Exploratory research

Data source Primary and Secondary data

Data collection method Interview and survey

Data collection tool Questionnaire

Sampling universe Ranchi

Sample size 51

Sampling technique Simple Random sampling

DATA INTERPRETATION AND ANALYSIS

Source of information

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3NewspaperInternetTelevisionMagazines/JournalsSales Persons

DATA ANALYSIS AND INTERPRETATION(CONTD.)Factors affecting the sale of solar

energy equipments in Ranchi

Factors Affecting the Sale Of Solar Energy Equipments In Ranchi Market0

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AwarenessPriceDistribution ChannelGovernment PolicyAdvertising

INFERENCE

There is lack of efforts from the distributor side. There are very few customers, which is mainly

because of lack of awareness in the market about the products and poor marketing strategy by the distributor in order to pull out the potential customers for the products.

The government policy in not effective which is a big drawback for any marketing strategy.

The awareness about the products is not being taken as a serious issue.

CUSTOMERS REVIEW: The customers were satisfied with the performance of the

product. The products require zero maintenance. Initial cost of the product is quite high. Long run of the product makes the initial cost remunerative. The customers are engulfed with pride by using renewable

source of energy in conserving the environment. Some customers are self aware about the products and their

applications. They came to know about the product in the market by their friends and walk by the shop themselves.

The customers believe that there is lack of advertising campaigns in the market and lack of awareness about the products.

FACTORS AFFECTING THE SALE OF SOLAR ENERGY EQUIPMENTS IN RANCHI MARKET

Awareness about the product. Price should be attractive. Standard distribution channel. Consumer buying behavior. Effective, regular and supportive

government policy. Advertising campaigns of products,

their uses and application.

SUGGESTIONS & RECOMMENDATIONS

Massive advertising campaigns Redesign the channel distribution Government policies Financial assistance Better customer service

THANK YOU