Looking at the futur

Solar charger

Welcome to the Product

Launch

Our goal is to put renewable energy solutions literally in the hands of millions of people world wide –bringing clean and affordable energy to every person who needs it regardless of geography or economic standing.

Aim

New Idea : Generate profit and adress a

need

A solution for all your power problems

A solar charger that charges all your electronic devices like :

MobileDigital camerasSmart PhoneiPodMP3Laptops

What’s The Solar charger

?

Marketing objectives:

• To create product awareness among consumers• To achieve sales of 2 units in the 1st year of operation• To create multiple distribution channels

Financial objectives :

• To achieve breakeven in the initial year of its inception

Objectives

The right mix of 4PS’ is the success of our marketing

What’s Solar ?

Multi utility charger running on a solar system

What does it offer ?

High mobility users, places having electricity shortages, devices requiring high power consumption

Product

No more low battery •Saying goodbye to all your “battery low” light blinking is what the solar chargers are all about

• Charges all your gizmos gadgets from mobile to iPods

With Solar No charger

No electricity No plug pointNo battery

PromotionRadio chanel Hoardings

P rice

Estimation Raw material costs : 40% of product selling priceOther expense costs : 45% of product selling price

Place

Retail sales:To target to 1500 retailers by offering high margins on achieving sales volume.

• Bulk sales:Targeting ALCATEL in a tie up to sell our product through its distribution channels

• Direct marketing:

Employment of competitive sales force to increase brand awareness and direct sales

SOLAThank you