Solana beach property presentation

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One Goal

YOU SHOULD KNOWNo one will do more than I will to sell your home quickly at the best possible price.

Your HomePresented for sale by Weichert®.

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Your HomePresented for sale by Weichert®.

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Our TeamYou can take assurance from our history of success.

YOU SHOULD KNOWBacked by one of the nation’s largest privately-owned providers of home ownership services,

I will always respond with the personal attention you deserve.

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• Founded with one sales office in 1969

• Hundreds of company-owned and franchised offices serving key markets throughout the U.S.

• The Weichert® Family of Companies serves nearly 200,000 customers each year

“I’ve drawn on my own experience as a Sales Associate to build a company of real estate professionals who will put

the needs of each individual first.” – Jim Weichert, President and Founder

We’ll respond to your needs.

Our Team

YOU SHOULD KNOWI am part of a team of real estate experts that can handle all aspects of your sale.

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I’ll use every advantage to bring you buyers.

GOLD SERVICES

A comprehensive source of

homeownership services.*

ONLINE PRESENCE

An industry leader for online exposure

to homes.

ENHANCED OPEN HOUSE

PROGRAMDrawing buyers with an industry-

leading approach.

STRATEGIC PRICING

Our exclusive pricing method

helps you get the most for your home in today’s market.

DYNAMIC MARKETING Advertising dominance

maximizes your pool of potential

buyers.

NEIGHBORHOOD SPECIALIST

Most knowledgeable

about home values and price trends

in your area.

The Weichert® Difference

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YOU SHOULD KNOWWe go beyond full-service, with 6 distinct advantages that provide maximum exposure

to potential buyers in order to get you the best price.

*Not available in all areas; services vary by location.

For today’s buyers, the Internet is the number one place to search for homes.

I’ll give more buyers access to your listing.

The InternetINTERNET

YOU SHOULD KNOWOur unique strategy takes full advantage of the Internet, because it’s now the most important way

to help potential buyers find your home.

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*2012 National Association of REALTORS® Profile of Home Buyers and Sellers.

• 40 times as many buyers find the home they purchase online than in newspapers*

• Three of every four online shoppers see at least one home in person*

• Now that 90% of all buyers search the Internet, newspapers are no longer the favorite source for listings*

YOU SHOULD KNOWI will use highly visible real estate sites, including weichert.com, to expose your home to millions of potential buyers.

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We’ll create more traffic to your listing.

The StrategyINTERNET

Your home will automatically appear on many of the popular local and national websites where buyers search for real estate listings.LISTING PARTNERS

When buyers search for real estate sites online using the most popular search engines, including Google, Yahoo, Bing and AOL, our online marketing featuring nearly 1 million search terms directs them to weichert.com.

SEARCH ENGINES

Weichert.com averages more than 3 million visits a month*, and 600,000-plus visits to our mobile website**

*Experian Hitwise 1/2013. **Google Analytics 1/2013.

We’ll feature your home at its best online.

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YOU SHOULD KNOWNo one does more to present your home to the right online buyers.

Your VisibilityINTERNET

• By helping buyers save, manage and share search results, myWeichert on our site will bring them back to your home

• Buyers looking for a home like yours automatically receive an e-mail when we put your listing online

• iPhone app and mobile site make searching for your listing easy no matter where buyers are

We capture more buyers.

No other real estate company wins over online shoppers by speaking to them directly.

Unique contact center turns many more browsers into buyers than the industry average:

• Staffed by knowledgeable service specialists who qualify serious prospects 7 days a week

• We know Internet users demand instant gratification so, while other real estate companies may take hours to respond, we respond in minutes

• Scheduled follow-up reminds buyers of your home’s availability

YOU SHOULD KNOWAll qualified buyers are instantly connected to a local Sales Associate like me.

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Customer finds your home online Customer speaks with our Contact Center by calling 1-800-USA-SOLD or submitting a web request

Contact Center immediately transfers calls to a local Weichert Sales Associate

Sales Associate sets up appointment and shows your home

Our SolutionINTERNET

*2012 National Association of REALTORS® Profile of Home Buyers and Sellers. **Private study conducted by Weichert, Realtors.

Weichert has established a track record for attracting buyers by using print media, radio and outdoor advertising as well as our highly recognizable signs.

Weichert® will interest more buyers in your home.Our Name

MARKETING

YOU SHOULD KNOWBecause we have such a prominent local presence, active buyers quickly realize that Weichert

is their most dependable source of homes.

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• 91% of all buyers find yard signs useful when searching for a home*

• More than half of all calls to Weichert offices are in response to a yard sign**

*2012 National Association of REALTORS® Profile of Home Buyers and Sellers.

The typical distance most homebuyers move is just 11 miles from their current address.*

We customize our marketing to alert local buyers directly.Your News

MARKETING

YOU SHOULD KNOWOur attention-getting mailings, along with our neighborhood calling, target neighborhoods that

are proven sources of buyers for homes in your local area.

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“I’d like to tell you why now is a great time to buy.”

Direct Mail Campaign

Just Listed

Email Campaign

• The Weichert direct mail program sends out millions of postcards a year

• Attractive email campaigns keep local buyers informed

Description:

Call me today for anything you would like to know about this home.

• Among the world’s leading corporate relocation companies with offices around the US and in London, Toronto, Calgary, Singapore and Hong Kong

• No other privately-owned real estate company in America works with as many buyers relocating to new areas

• Serving 385* of the world’s leading and most respected corporations, including several Fortune 500 companies, who regularly relocate anywhere between several hundred and several thousand employees each year

Our relocation firm consistently sends us people relocating for their work who need to buy a home right away.

I’ll tap into transferees nationally and internationally.

MARKETING

YOU SHOULD KNOWTransferees not only need to buy a new home quickly, but they typically qualify for

company benefits that make it easier to purchase a home.

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My Connection

*As of 1/13

*Based on a private study conducted by Weichert, Realtors®.

We are the undisputed industry leader with the strongest commitment to an extensive Open House Program.

We attract countless homebuyers to Open Houses.

OPEN HOUSES

YOU SHOULD KNOWLast year, nearly one million potential buyers visited Weichert Open Houses.*

Our Program

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• 73% of homebuyers visit at least one Open House*

• 1 out of every 3 Weichert Open Houses leads directly to a sale*

Our Open Houses lead more directly to success.

OPEN HOUSES

Our Program

YOU SHOULD KNOWMy commitment to your Open House will result in the proactive personal service necessary to attract and win over buyers.

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*Where permitted by municipality. **Not available in all areas; services vary by location.

BEFORE, I WILL:

• Display a minimum of 8 directional signs*

• Promote your Open House on real estate websites

• Feature your home with driving directions on weichert.com

• Use highly recognizable local publications to attract

the most buyers

• Invite people in your area

AFTER, I WILL:

• Follow up with all prospects

• Answer questions, gauge interest and arrange for private visits

• Contact you frequently with feedback

DURING, I WILL:

• Register all guests

• Sell your home’s benefits as I escort guests through the property

• Advertise your home’s affordability through Gold Services**

No one puts more into the sources buyers use most.

Our Presence

YOU SHOULD KNOWOnly Weichert does so much to leverage each of the best sources of buyers for your home.

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THE WEICHERT NAME

• One of the nations’ leading providers of homeownership services

• With offices in key markets throughout the United States, Weichert serves thousands of customers annually

• More than 21,000 transferees a year can be referred by agents of Weichert Workforce Mobility, Inc., one of the world’s largest companies of its kind.

INTERNET

• Weichert.com has over 3 million visits a month* and another 600,000-plus visits to our mobile site.**

• Nearly 1 million search terms attract users to our site.

• Weichert.com is one of the top real estate broker websites nationally.*

OPEN HOUSES

• Weichert’s Open House Program is the industry leader.

• Last year, nearly one million potential buyers visited a Weichert Open House.**

LOCAL MARKETING

• Weichert’s yellow signs are among the most recognizable in real estate.

• Weichert’s direct mail program sends out millions of postcards a year.

*Experian Hitwise 1/2013 **Google Analyitics 1/2013. ***Private study conducted by Weichert, Realtors®.

Our SourceGOLD SERVICES

YOU SHOULD KNOWBy working with our Gold Services partners* to provide the services your potential buyers need,

we’re able to help ensure a smooth closing for you.

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Solve all your real estate needs easily in one place with Gold Services*.

Mortgages Insurance Services Title Insurance Home Protection Plan


I’ll highlight your home’s affordability.

The OpportunityGOLD SERVICES

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Not available in all areas; services vary by location.

YOU SHOULD KNOWOur financial experts help customers determine a comfortable monthly payment.

Yours for as low as $0,000 per month

Let’s explore the affordability of

Loan Program Loan Amount

Interest Rate / APR Points

$0 0.0

MonthlyPayment

0.000% / 0.000%5/1 Adjustable Rate $0,000

$0 0.00.000% / 0.000%15 Year Fixed Rate $0,000

$0 0.030 Year Fixed Rate 0.000% / 0.000% $0,000

SAMPLE

Our unique method goes beyond the traditional assessment of comparable home prices by anticipating changing market conditions in your area.

*A Price Trend Analysis is not an appraisal and should not be considered to be the equivalent of an appraisal.

Determining your best asking price.

One AimPRICING

YOU SHOULD KNOWOnly the Weichert Price Trend Analysis* projects local trends to help you sell for the best price as quickly as possible.

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By staying in constant contact every week until your home is sold, I can help you:

• Understand current market conditions and pricing trends in your neighborhood

• Keep track of the inventory of comparable local homes

• Analyze feedback from prospective buyers

• Negotiate the best sale price the current market will bear


I know the local market thoroughly.

Your Specialist

YOU SHOULD KNOWI will commit all my skills as a Neighborhood Specialist to sell your home for the best price possible.

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* 2012 National Association of REALTORS® Profile of Home Buyers and Sellers.

89% of all buyers trust a local Sales Associate to help find their next home.*


Your Specialist

YOU SHOULD KNOWMy experience, backed by Weichert’s industry-leading training program, has prepared me to handle any

obstacles to the completion of your sale.

I’ll serve your needs personally.

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Selling a home is a complicated process.


Your Resource

YOU SHOULD KNOWA surprising amount of my efforts and expertise come into play between your signed offer and your closing.

I handle problems from contract to closing.

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Your ProcessI’ll guide you every step of the way.

Initial Visit Marketing Plan Price Evaluation Recommendations Your Weichert Sales Associate gets acquainted with you and your home in order to create a plan for selling your home.

Your Weichert Sales Associate presents a customized plan, along with marketing pieces that will showcase your home to buyers.

Your Weichert Sales Associate uses the unique Weichert Price Trend Analysis* in order to help you set a price based on a complete understanding of the local market.

Your Weichert Sales Associate may suggest simple ways to make your home more marketable and attract a better price.

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Listing Agreement Gold Services Mortgage Partner**

“For Sale” Sign Home Protection Plan Upon signing, you supply copies of your deed, survey and the title policy, if available, to your Weichert Sales Associate.

Your Weichert Sales Associate partners with our home financing expert and explains how together they make the transition to your next home easier.

Weichert’s highly visible and recognizable sign on your property is an important tool buyers frequently use to find a home.

The benefits of providing insurance coverage as an incentive to buyers for repair or replacement of your home’s operating systems and appliances are explained to you.

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*A Price Trend Analysis is not an appraisal and should not be considered to be the equivalent of an appraisal. **Not available in all areas; services vary by location.


Your Process

Financing Sheet Interoffice Referrals Weichert Workforce Mobility, Inc.

Mortgage Pre-Approval

In-house Promotion Follow-up Feedback Relocation Assistance Home Purchase

A customized handout provided by our Gold Services mortgage partner* lists multiple financing options to show buyers how affordably your home can fit into their monthly budget.

Our local Weichert office receives referrals of potential buyers for your home through Weichert’s powerful network of sales offices across the nation.

Your Weichert Sales Associate notifies our relocation division whose corporate clients relocating into your area can then view your home.

Our Gold Services* partner can give prospective buyers a mortgage pre-approval so you can have confidence in their ability to complete a purchase of your home.

Your home’s listing is reviewed at weekly Weichert office meetings to promote more showings.

Your Weichert Sales Associate regularly reports to you on progress and conveys responses from prospective buyers and brokers who have seen your home.

If you are leaving the area, your Weichert Sales Associate makes the connection for you to the local Weichert office in that area.

Your Weichert Sales Associate explains how our Gold Services* mortgage partner can ease your way with the best available financing options for you.

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I’ll guide you every step of the way.


Your Process

Periodic Review Manager’s Review Offer Made Agreement

Contract of Sale Inspections and Follow-up

Closing/Settlement Mortgage Commitment

As part of the sales process, your Weichert Sales Associate continues to analyze local market activity and make recommendations about fine-tuning the marketing and pricing of your home.

The Sales Manager of your Weichert Sales Associate’s office reviews the status of your home sale.

Your Weichert Sales Associate advises you of all offers and helps you negotiate any counteroffers you may make.

Working through your Weichert Sales Associate, you and the buyers agree on price and terms, including a closing/settlement date.

Initial deposit is placed in a trust account. In some states, an attorney review is customary.

Your Weichert Sales Associate keeps you up-to-date on pre-closing inspections and negotiates all issues to bring your sale to final closing/settlement.

Adjustments are made for miscellaneous items (taxes, utility fees, etc.) You are paid and give the buyer title (or deed) and keys.

You receive confirmation from your Weichert Sales Associate. Closing/settlement date and location are confirmed.

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I’ll guide you every step of the way.

Each WEICHERT® franchised office is independently owned and operated. Weichert® is a federally registered trademark owned by Weichert Co. All other trademarks are the property of their respective owners. REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.

I look forward to your success.

The Sale

YOU SHOULD KNOWYou and I have one goal: to get you the best price and terms for your home as quickly and smoothly as possible.

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Solana beach property presentation

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