KIC InnoEnergy Boosting Innovation for Sustainable

Energy

Technical Level Assessment Committee

Energy Efficiency

Speaker

SOLAIR – a exhaust pipe heat base compressor for CARS

Kristin or Fernando

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SOLAIR AUTOMOTIVE is a exhaust pipe heat base compressor for CARS.

SOLAIR AUTOMOTIVE takes the AC compressor load off the car engine, thus improving engine fuel economy.

SOLAIR AUTOMOTIVE will be a joint venture of the 3 BIG German car manufactures Groups.

1. Elevator Pitch

KIC InnoEnergy | Boosting Innovation for Sustainable Energy | Fernando Vaz

2. SOLAIR solution

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2. SOLAIR solution

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2. SOLAIR solution

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2. Partners & their Specialization

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Set up jointly SOLAIR AUTOMOTIVE

company for equity in the company

Be the one leading the process

BIG 3 German Cars

Manufactures

BIG 3 German Cars

Manufactures

Accelerator

KIC InnoEnergy | Boosting Innovation for Sustainable Energy | Fernando Vaz

3. Product and Market

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Energy | Speaker: Name

SOLAIR AUTOMOTIVE IS a modified Stirling engine CAR AC COMPRESSOR

IN THIS MODIFIED STIRLING COMPRESSOR, THE WORKING GAS WORKS

FOR ITS OWN PRESSURIZATION

MANUFACTURED BY SOLAIR AUTOMOTIVE FOR THE GLOBAL CAR

MANUFACTURES MARKET

Product / service definition

70 MILLION NEW CARS ARE SOLD

GLOBALLY ANNUALY

POTENTIALLY, EACH CAN HAVE

ONE SOLAIR COMPRESSOR, EVEN

FOR SMALL ENGINES CARS

(SOLAIR MEANS NO CAR ENGINE

LOAD)

AC IN CARS WITHOUT CAR

ENGINE LOAD

FUEL ECONOMY WITH FULL AC

“COOL” CAR BEFORE ONWERS

TURN IT ON

Market Problem solved & customer needs

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4. Risk Management

Since SOALIR AUTOMOTIVE is a disruptive solution PROTECTED BY PATENT, the AC compressor manufactures around the

Globe will not be able to copy or manufacture it for 20 years.

By them SOALIR Brand will have dominated the market.

Macro-environmental factors

STIRLING ENGINES ARE PROVEN TECHNOLOGY, AVAILABLE SINCE 1816

BREAKTROUGHT IS TO USE THE REFRIGERANT GAS AS THE WORKING GAS IN THE MODIFIED STIRLING

REFRIGERANT GAS IS NOT PASSIVE BUT WORKS FOR ITS OWN PRESSURIZANTION

LOTS OF HEAT IN THE EXHAUST PIPE IS WASTED, THIS ENERGY CAN MOVE SOLAIR COMPRESSOR

WITH TECH SUPPORT FROM THE BIG 3 THIS CAN BE ACHIVED, SHOWING IN THE PRODUCTION LINES WITHIN ONE

YEAR

Technical barriers and other risks and mitigation plan

5. Going to Market strategy

FIRST CLIENTS ARE THE BIG 3 (VW, DAIMLER, BMW)

MEDIA COVERAGE WILL CREATE A FRENZY!!

OTHER CAR MANUFACTURES WILL ASK FOR THE SOLUTION.

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5. IP analysis and securization

Protection

mechanism Background IP Foreground IP

PATENTS PENDING IN BRAZIL NEW DEVELOPMENTS OR ENHANCEMENTS MADE IN GERMANY WILL BE ADDED TO THE BRAZILIAN PATENT.

DEVELOPMENTS OR ENHANCEMENTS WILL BE MADE WITH A LEGAL BINDING AGREEMENT WITH ALL INVOLVED

PATENT PROTECTION IN KEY MARKETS WILL BE DONE

TRADE

MARKS

NOT PROTECTED YET SOLAIR BRAND AND TRADE MARK NEEDS TO BE PROTECTED IN GERMANY AND KEY MARKETS

SOLAIR PATENT IS PENDING IN BRAZIL.

SOLAIR AUTOMOTIVE IS WITHIN SOLAIR PATENT (MODIFIED STIRLING FOR HVACR)

INTERNATIONALIZATION OF THE PATENT WILL BE REQUESTED FOR KEY MARKETS

THERE ARE NO SIMILAR PRODUCTS ON THE MARKET

DISRUPTIVE INNOVATION

IP analysis

6. KICness

• Potential to create business

– SOLAIR AUTOMOTIVE WILL BE A JOINT VENTURE OF THE BIG 3.

– SOLAIR AUTOMOTIVE WILL BE A DIVISION/COMPANY OF SOLAIR

– SOLAIR AUTOMOTIVE WILL BE SOLD TO GLOBAL CARS MANUFACTURES

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Energy | Speaker: Name

9. TRL/MRL/TAM/ ”Year of market ready” graph TRL: technology readiness level, MRL: market readiness level, TAM: total addressable German market

Copyright © 2014 KIC InnoEnergy 12

Market ready [2016-2017]

Market ready [2018-2019]

Market ready [after 2020]

TAM [<10M€]

10M€<TAM<100M€

TAM>100M€

Position your project in the graph. In the example:

• TRL : 6

• MRL : 8

• TAM: cost of AC unit X number of

units

• Year of Market Ready : 2017-2018

Proposal SOLAIR

TRL Levels definitions

13 Copyright © 2014 KIC InnoEnergy

Description

9. Actual application of the technology in its final form. Product and manufacturing processes are approved or

certified. The technology fulfills all safety/quality/performance requirements established by applicable

standards, law, customers, investors or insurance companies.

8. Actual system completed and qualified through test and demonstration. Technology has been proven to work

in its final form and under expected conditions. Means for commercial production of components and

assembly of system are developed and used. Pre-series resulting from intended final manufacturing and

assembly process are tested under real operational environment.

7. Prototype using industrial components near, or at, planned operational system. Represents a major step up

from TRL 6, requiring demonstration of an actual system prototype in real operational environment.

6. Representative model or prototype system, is tested in a relevant environment. Represents a major step up in

a technology’s demonstrated readiness. Examples include testing a prototype in a “high-fidelity” laboratory

environment or in a simulated operational environment.

5. The basic technological components are integrated with reasonably realistic supporting elements so it can be

tested in a simulated environment. Examples include “high-fidelity” laboratory integration of components.

4. Basic technological components are integrated to establish that they will work together. This is relatively “low

fidelity” compared to the eventual system. Examples include integration of “ad hoc” hardware in the

laboratory.

3. Analytical and experimental critical function and/or characteristic proof of concept. This includes analytical

studies and laboratory studies to physically validate analytical predictions of separate elements of the

technology. Examples include components that are not yet integrated or representative.

2. Invention begins. Practical applications are invented based upon observed principles. Applications are

speculative and there may be no proof or detailed analysis to support the assumptions. Examples are limited

to analytic studies. In this level, technology concept and/or applications are formulated.

1. Lowest level of technology readiness. Scientific research is carried out in order to understand and prove

physical /chemical /biological/material properties or behavior. Potential applications are foreseeable, but

these are not researched yet.

Market readiness level (MRL) Levels definitions

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MRL Description

1. Unsatisfied needs

identified

Description of the unsatisfied needs identified (nature, how have been identified,…).

2. Identification of the

potential business

opportunities

Which needs can be translated into business opportunities? Define the B.O., the

reference market (how, what, who) and how the needs have been covered until now.

3. System analysis and

general environment

Value chain definition

Macro-environmental analysis (PESTEL) Is still there a business opportunity?

4. Market research Overview of the specific market: Market size, market structure and segmentation,

tendencies of the market; and TAM quantification. If the market doesn’t exist already: what

will my product generate (in €)?

5. Targeting Analysis of the customer.

6. Industry analysis Analysis of the risk of new entrants, the substitute products/services, the power of

suppliers and customers (based on the Porter’s 5 forces).

7. Competitors analysis

and positioning

Analysis of the offer (competitors) and definition of the positioning strategy.

8. Value proposition Searched benefits, the added value created to consumer vs. cost for the consumer and

knowledge adaptation.

9. The product/service

definition

Definition of the expected applications of the product or service. Definition of its main

attributes.

10. Business model Definition of the exploitation strategy, opportunities and challenges analysis and Business

Model.