Soil Set 2 - Answers

8/7/2019 Soil Set 2 - Answers

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Guidelines

o There are 10 questions.

o This is an individual event.

o Please send your entries/ solutions in a .doc or .docx format

to [email protected] , along with your details(name, contact number, email id and address).

Content by


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In the aftermath of the tsunami disaster, this European teamand its Asian shirt sponsor set up many rehabilitation campsacross Thailand.

Identify the club and the Asian company.

Question no 1


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www.3xus.comAnswer no 1

Everton and Chang Beer.

The Chang-Everton village consists of 50 houses and a football field, and

following its completion, youth teams from area have competed for the

Chang-Everton cup using the facilities. Together they also sponsor Chang

Everton Football Cup and any promising Thai footballers are invited to

Liverpool to trial with Everton.


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Connect.

Question no 2


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Coca Cola substitutes in Islamic countries - ZamZam Cola,Mecca Cola, Parsi Cola and Cola Turka.


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In which Asian city would one find thesevehicles and what are they commonly known

as in that country?

Question no 3


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Indonesia and Bajaj.

Auto Rickshaws are referred to as Bajaj in Indonesia and are

common throughout the country's capital Jakarta.

Bajaj is Indonesia's main auto-rickshaw manufacturer.


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These carry bagswere used as a part

of a marketing

campaign in themiddle east by which

brand?

Question no 4


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The carry bag was designed in a form of an actual Lipton clear

green tea bag. A pack of Lipton clear green tea was kept in it

with hoola hoop and was handed to the ladies in the malls of

Jeddah, Saudi Arabia as a giveaway.


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Which publicationcame out with thisad and what is itabout?

Question no 5


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After the war with Israel,

Lebanon was in shambles andrubbles.

This advertisement was

published in Khaleej Times

urging people to help

Lebanon and its people to

rebuild the country.

It showed a broken flag madeof toys to depict the condition

of the entire nation.

The idea of the campaign, is to

optimistically show signs of

hope to rebuild the nation.

The tagline reads, Help them

to rebuild their Lives.


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Connect and weave a story

Question no 6

Cost

ComfortConvenience


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DRUK Products and TAI INDUSTRIES LIMITED

Tai Industries Limited is the Indian flagship company under the TashiGroup. Manufactured by Tai's group company Bhutan Fruit ProductsPrivate Limited, each single produce of DRUK has been acquired from themountain slopes of Bhutan, nurtured by traditional eco-friendly agromanagement techniques.

The man is the Late Dasho Ugen Dorji, a visionary entrepreneur who co-founded Tai Industries Limited. From large scale industries like BhutanFerro Alloys Ltd to domestic carpet units, fruit-processing hubs or tourismservices, Dasho Ugen Dorji pioneered private sector business initiatives in

Bhutan.

Tai Industries Limited has come up with its large format retail chain C3 The Marketplace. C3 is the blend of Cost, Comfort and Convenience acombination that has appealed to an extensive base of consumers. These

stores exhaustively cater to daily needs in an ambience of comfort. C3 hasits presence in City Centre Mall, Salt Lake,Kolkota - a supermarket thatapproximately covers an area of 8600 sq ft

Her Excellency, The President of India, Smt Pratibha Patil at the Druk Stall,

India Industrial Trade Fair, New Delhi.


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Identify and connect the images 1, 2 and 3 with a person'sname and what did image 3 lend its name to?

Question no 7

1 2 3


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1. The Shiseido store

2. Imperial Japanese Mint in Osaka

3. This is an old coin struck in the pre-Meiji era of Japan. This is ichibun gin(one part silver), which constituted

the old Japanese coinage system. TheGinza district in Tokyo is named afterthe silver-coin mint establishedthere in 1612 during the Edo period.

The Person who connects is : Thomas

James Waters He was architect behind the Shiseido

store, The Imperial Japanese Mintand his largest commission cameafter a devastating by fire in 1872destroyed the Ginza district. Watersrebuilt the Ginza area with a broadcentral thoroughfare, lined with aseries of two- and three-storyGeorgian brick buildings.


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Who brought out this printadvertisement with theimage of MahatmaGandhi?

The tagline reads, Givingmillions a reason to smile.

Question no 8


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Happydent. The image has been

created using

Happydent chewinggum.


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Connect these three

sets of images to abrand.

Question no 9

1

2

3


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Sampoerna

Liem Seeng Tee is the founder of

Sampoerna, the Indonesian tobacco

company founded in 1913.

The House of Sampoerna is an old Dutch

orphanage in Surabaya, which was

purchased by Liem Seeng Tee in 1932 to

accomodate tobacco and clove processing

facilities. Today this building houses a

museum, art gallery and merchandise kiosk.

In November 2010, the company set up

smoke free zone rescue camps in Central

Java after the eruption of Mount Merapi -

an ironic marketing campaign for a tobacco

company.


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Connect

Question no 10


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Nakheel Properties

The company owns the retired ocean liner, Queen Elizabeth 2, which theyplanned to convert into a luxury hotel, that was to have been moored at thePalm Jumeirah.

Ibn Battuta Mall: The India Court showcases cultural elements of the Indiansubcontinent which include a modern full-size working reproduction of anElephant Clock, an Islamic invention consisting of a water-powered clock inthe form of an elephant.

Nakheel Tower: was a proposed skyscraper in Dubai, United Arab Emirates bydeveloper Nakheel. The project was previously called Al Burj. In January 2009,it was announced that the project was put on hold due to financial problems.The original design conceived by Pei Partnership Architects. They were

replaced by Woods Baggot.

The launch party ofThe Trump International Hotel & Tower, a proposedskyscraper hotel at the trunk of the Palm Jumeirah in Dubai. It is a jointventure between the Trump Organization and Nakheel. The project is nowshelved as per reports due to financial issues.


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The Trump International Hotel & Tower

Nakheel Tower

Answer no 10

Soil Set 2 - Answers

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