DEFINE

DESIGN

COMMUNICATE

LAUNCH

STA

GES

OF

INN

OV

AT

ION

Target

MarketNeed

Product

Rqmts

Business

Model

Product

Design /

Pricing

Branding &

Positioning

Go To

Market

Strategy

Channel

Strategy

Develop

Collateral

Messages /

PR /

Advertising

Digital /

SEOPartners

Launch

ProcessMetrics Training

Risk

Mitigation

and Exit

Portfolio Management

ROIC

FILTERS

SOI supports our clients at every stage of their growth

We are leaders helping our clients implement the necessary processes.

We are mentors, working with our clients and their staffs to develop the strategies and plans for sustainable growth.

We are doers, making sure the work gets done right and on time.

LEADING… MENTORING… DOING…

What We Do

Stages of Innovation through our diverse professional team and strategic partnerships provides an end-to-end solution for all your new product needs.

914-984-5728 main info@stagesofinnovation.com www.stagesofinnovation.com

555 Pleasantville Road

South Building, Suite 150 Briarcliff Manor, NY 10510

STAGES OF INNOVATION LLCInnovation and New Products management Consulting

STAGES OF INNOVATION works with its clients to provide the oversight, processes, techniques, and skills to successfully bring new products and services to market faster at less cost. The SOI innovation and new products management process helps clients develop the skills to define, design, communicate and launch new products and initiatives. We integrate deep specialized expertise in customer-centric product development, innovation, strategy, and marketing to achieve differentiation, relevance, and breakthrough strategies for our clients businesses.

Our history of enabling successes for our clients is based on over 25 years of experience working with startups to some of the largest and best-known companies.

Steeped in product development, marketing, channel and strategy

Deep understanding of new business development practices

Hands on experience helping create, manage, and drive leadership teams to high performance

Track record of success in multiple industry segments on a global level

SOI’s approach is to collaborate with your people ensuring growth is imbedded into the culture and in everything, they do. We help companies find where to make their money, make more of it faster, and sustain its growth longer.

STInnovationStimulating Innovative Thinking

“Success is more likely to result from the systematic pursuit of opportunities than from a flash of genius…”

Peter F. Drucker

The Discipline of Innovation, HBR 1985

STInnovation Process

7 Steps to Actionable Innovation

Step 1 – Understand the Needs and Problems of your customers

Step 2 – Categorize and describe the relevant themes of needs and problems

Step 3- Understand the How and Why – The impact to customers and root causes

Step 4 - Plot Importance to Solve and Willingness to Pay and Prioritize Impact to the Customer and Impact to the Sale

Step 5a – Problem Solve and the develop solutions

Step 5b – FutureCast to understand if growth is attainable within strategic the time frames, technologies and skills

Step 6 - Competitive scan to validate areas of differentiation

Step 7 – Determine Claims and Promises that your new innovations will make to the customer

ActionIntellMarket Intelligence Services

ActionIntell is the intelligence & market research

practice of Stages of Innovation LLC. Since 1996,

our clients have relied on us to help them

understand the changing landscape of the markets

they operate in. We analyze the market factors

that influence the way the market develops. Our

comprehensive set of services can provide new

insights into your current industry or help you

identify opportunities in new markets.

Our leadership team and research partners set us

apart and make us who we are. We bring a wealth

of industry specific and functional knowledge to

every assignment to provide actionable results.

ActionIntell provides strategic insights on any company, any customer,

and any industry in a structured timely manner. The list of our services

include:

Competitive Intelligence & Monitoring

Achieving a strategic advantage by gaining foreknowledge of your

competitor’s plans is the key to successful strategy development. Our

primary intelligence and monitoring services transforms raw data into

actionable strategies.

Market Advisory

We provide market analysis to assist with operational and strategic

decision making.

Customer Intelligence

Having the right intelligence at the right time helps managers be more

responsive to identify opportunities, develop winning market entry

strategies or grow an account through Win / Loss analysis.

Growth Planning & Strategy

Our proprietary processes reduce uncertainty, accelerate the decision

making process and give your organization the freedom to grow.

Scenario Planning & War Gaming

At its best data is two dimensional. War games and scenario planning

brings the data to life to help you play through and anticipate

competitor moves and industry changes.

Competitive Intelligence

Market Advisory

Customer Intelligence

Growth Planning

Scenario Planning

ActionIntellMarket Intelligence Services

STAGES OF INNOVATION HAS A PROVEN RECORD OF

HELPING BUSINESSES LAUNCH NEW PRODUCTS

“SOI was a valuable resource who helped the Catalyst360 leadership team identify new business development opportunities. Their innovation process and creative thinking helped drive our initiatives forward. I recommend SOI for this type of work.” Robert Wentling, VP, Strategic Business Development at The Hartford “SOI did a significant amount of market research for us and helped develop the foundation for our strategic plan. SOI has extensive marketing experience, expertise and insight. They are extremely hard working and very dedicated to their clients. I highly recommend SOI for anyone looking for detailed market analysis and support in strategic plan development”

Steven Graves, VP, Sales & Marketing at Acumentrics

“We have asked SOI to conduct a number of investigations and analyses. While all have been in the field of education, they have been diverse in both the topics and methods. SOI have developed creative, real-world solutions to tricky business intelligence problems. They are frank about what can and can't be accomplished, and will push us when they think our thinking is too limited. Good business practices, willing to provide good value for a fair price and adapt to changing priorities.” Sam Kingsley, Executive Director, Customer and Market Intelligence at The College Board

SOI is a customer-centric market research based, innovation and new products management consulting firm.

We believe that:

Customers will tell you what they need, how to satisfy those needs and if they are willing to pay to satisfy them.

No matter how large you may think the market is it is rarely all available and accessible due to many other factors that may not be in your control.

The key to a successful launch is how you segment the market.

Not every product feature needs to be developed and launched in the first release. Road maps need to be developed and maintained.

Costs may be prohibitive in the early stages but uncertainty can be reduced with proper segmentation, a defined go to market strategy, and a developed channel strategy.

Getting the channel right can be more important than getting the feature set perfect.

Customers find you in many different ways and a multi-channel message and strategy needs to be developed.

SOI helps and supports companies who do not have the skills or resources available in-house to bring new products to market.

THE SOI DIFFERENCE

DIFFERNCEDIFFERENCE.