Software Trends 2013

For Today and Future(with Important Tips)

A Presentation by: Sanjiv AroraContact Cell +91 98102 93733, e-mail – sa@tech-controls.com, www.tech-controls.com

Wats up!

Our Nerve Systems

Our Nerve Systems

Who makes the computer work: The Software Engineer

1. Gamification http://gamification.org/wiki/Gamification_Examples

Applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used.

Gamification works by making technology more engaging for end users and customers. Work as if, it is just a game !

Industry where this concept may be useful Marketing, Education, Art, life HR and Design (etc.)

Gamification – Design Steps

2. Mobile Money

Carry your money where you go There are four primary models for mobile payments: Premium SMS based transactional payments

Direct Mobile Billing Mobile web payments (WAP) Contactless NFC (Near Field Communication)

Mobile Money

3. Mobile Marketing

Use SoloMo – Social Local Mobile Sellers will send Advertisements, Discount Offers, schemes, New Arrivals etc on the mobile

At Right place at right time (If you are in a particular Shopping Mall, you see local Ads)

58% users in US use smartphones to get directions, ATM details, Restaurant details etc (People in India use the same through GPS, Mapmyindia)

4. Seamless Sharing

Sharing buttons are on many social websites

Almost 50% of 10,000 largest websites have such links

Useful sharing (benefits, education, legal, risk) is the key

Facebook page views see a declining trend (Making or linking friends only, does not help us grow or benefit)

Kolaveri Di got 30 million youtube views till Jan 2012

Has advantages and risks Need to define terms of use

5. Regulations: Price of FREE access NO FREE LUNCHES

FREE email accounts gmail, hotmail, Rediff Social sites (Facebook, Twitter, Linkedin, Orkut, Youtube) and so many other services

Your individual data is used to promote business or increase sales, cross selling, by these websites

May not be misuse, unethical selling of data

Monitoring practices shall be used for trending Score individual commercial value using digital footprints

6. Security Implementations: Laws in India

Every Corporate must protect Individual Private Information (Address, Family details, Health details etc) Failure can result in fine upto Rs. 5 Crore as per IT Act 2000 – Sec 43a, Sox, PCI DSS

Telecom data, ATM, bank data retention is for ever

Any derogatory, anti-national remark on Facebook, Blogs can invite arrest and it is non-bailable offence

Protection of Information Security, Business Continuity, Privacy of data as per Laws

Software Mobile, mobility, moble Software solutions, solutions available on the move, solutions available Software on the move, Mobile, mobility, moble solutions Mobile, Software mobility, moble Software solutions solutions available on the move, Mobile, mobility, moble solutions, solutions available Software on the move Software

The Future is ....more options

MDemand of Software Engineers

Follow Industry trends – whatever that sells

Questions ? No question is stupid....Go Ahead

Thank You!

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Training and IT Strategy consulting areas.

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We shall be happy to discuss your requirements,Look forward.

Sanjiv AroraContact Cell +91 98102 93733, e-mail – sa@tech-controls.com, www.tech-controls.com