Software Product move from Desktop to SaaS
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Transcript of Software Product move from Desktop to SaaS
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Market Driven Products & Pricing
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Overview Tech start ups often suffer from common problems.
There needs to be a shift from tactical to strategic.
There also needs to be movement to take care of the less technical aspects of the products, pricing structures, product portfolio, the sales process and a product road map.
Start up products are rarely market driven, and not positioned in the marketplace.
Product Planning is at best an after thought.
Products that are priced to match up with the customer need to be established.
![Page 3: Software Product move from Desktop to SaaS](https://reader033.fdocuments.us/reader033/viewer/2022061221/548b2c6eb479594f0f8b480f/html5/thumbnails/3.jpg)
DesktopClient
Customers
CurrentProducts
Current desktop software products
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DesktopClient
Customers
CurrentProducts
One Price point for all customers.
Current desktop software products
Might have problems with entry level costs of an expensive desktop client
Probably have ‘extra’ value in the Software that isn’t realized
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ServerRuntimeClient
SaaS - 24 hour turnon hosted servers
Customers
Products
Strategically alignment of software products
SaaS - 4 hour turnon hosted servers
The product line is going to have better success by creating a marketing funnel to ‘grab’ the small consultants and keep them as their business grows. The pricing can be set to provide immediate value based pricing for the small consultants.
Create New Products
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ServerRuntimeClient
SaaS - 24 hour turnon hosted servers
Customers
Products
Strategically alignment of software products
Small budgets, costs must be tied to client’s project. They will not have spare hardware to run processes on.
Large budgets, will make capital expenditures. They will have spare hardware to dedicate to processing.
SaaS - 4 hour turnon hosted servers
The product line is going to have better success by creating a marketing funnel to ‘grab’ the small consultants and keep them as their business grows. The pricing can be set to provide immediate value based pricing for the small consultants.
![Page 7: Software Product move from Desktop to SaaS](https://reader033.fdocuments.us/reader033/viewer/2022061221/548b2c6eb479594f0f8b480f/html5/thumbnails/7.jpg)
ServerRuntimeClient
SaaS - 24 hour turnon hosted servers
Customers
Products
Strategically alignment of software products
Small budgets, costs must be tied to client’s project. They will not have spare hardware to run processes on.
Large budgets, will make capital expenditures. They will have spare hardware to dedicate to processing.
SaaS - 4 hour turnon hosted servers
The product line is going to have better success by creating a marketing funnel to ‘grab’ the small consultants and keep them as their business grows. The pricing can be set to provide immediate value based pricing for the small consultants. Promote the new products to the
personas
![Page 8: Software Product move from Desktop to SaaS](https://reader033.fdocuments.us/reader033/viewer/2022061221/548b2c6eb479594f0f8b480f/html5/thumbnails/8.jpg)
ServerRuntimeClient
SaaS - 24 hour turnon hosted servers
Customers
Products
Strategically alignment of software products
Small budgets, costs must be tied to client’s project. They will not have spare hardware to run processes on.
Large budgets, will make capital expenditures. They will have spare hardware to dedicate to processing.
SaaS - 4 hour turnon hosted servers
Up sellUp sell
The product line is going to have better success by creating a marketing funnel to ‘grab’ the small consultants and keep them as their business grows. The pricing can be set to provide immediate value based pricing for the small consultants.
![Page 9: Software Product move from Desktop to SaaS](https://reader033.fdocuments.us/reader033/viewer/2022061221/548b2c6eb479594f0f8b480f/html5/thumbnails/9.jpg)
Needed stepsSet operational metrics
Establish a product strategy and define the products
Set new pricing based on customer value not on development costs
Create a marketing & launch plan to support the new products
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Market Driven Products & Pricing