Softening the price in pricing tables

by

Softening The Price In Pricing Tables

Package Images in Pricing Tables

PlugmatterPlugmatter

- Minimizing the effort of buying can help convert better.

- Done with design and pricing strategy.

Overview

SOFTENING THE PRICE IN PRICING TABLES

Ways To Soften the Price in Pricing Tables


Softening the Price in Pricing Tables

- Tactic used by Freshbooks.- Makes it seem like price is lesser. - Aim – slightly less than a round

number.

Charm Pricing (Freshbooks)

PlugmatterCONVERSION PSYCHOLOGY IN PRICING TABLES PlugmatterSOFTENING THE PRICE IN PRICING TABLES



- Smaller dollar signs have shown to make it easier to buy.

- Dollar Signs kept comparatively much smaller to that of price.

Making the Sign Smaller




- Smaller dollar signs have shown to make it easier to buy.

- Dollar Signs kept comparatively much smaller to that of price.

Establish differences between monthly and yearly plans (SpyFu)




Anchoring

- A package priced high is placed next to one priced much lower in Hubspot’s pricing table.

- Can make the one priced lower seem better.




Interactivity (Klipfolio)

- Klipfolio adds interactivity using sliders and questionnaires to make it fun.

- Useful where pricing varies by no. of users.


How Can Plugmatter Pricing Tables Improve Your CRO?

Package Images in Pricing Tables


- Can apply these and more easily, if needed with custom CSS.

- Options for design and layout to soften prices even more.

- Split test different ways to see what works best.


Benefits of Plugmatter Pricing Tables


ages in Pricing Tables

Plugmatter

BUTTONS IN PRICING TABLES Plugmatter

Plugmatter

Try our Plugmatter Pricing Table plugin here –

@plugmatter

https://twitter.com/Plugmatter

Softening the price in pricing tables

Marketing

Transcript of Softening the price in pricing tables