SoftDigits Technlogies Digital Marketing PPT

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7/26/2019 SoftDigits Technlogies Digital Marketing PPT http://slidepdf.com/reader/full/softdigits-technlogies-digital-marketing-ppt 1/31 WHAT . WHY . HOW Session By : Akash Srivastava, Digital Media Evangelist DIGITAL MARKETING

Transcript of SoftDigits Technlogies Digital Marketing PPT

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WHAT . WHY . HOWSession By : Akash Srivastava, Digital Media Evangelist

DIGITAL MARKETING

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  “Almost overnight, the internet gone from Technical onder to a !"siness M"st#

#DigitalDialo

ue

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  $AT

#DigitalDialo

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hat is Digital Mar%eting&

Digital Dialogue

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 T'(es of Digital Mar%eting)))

Digital Dialogue

D M

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D g ta Mar et ng om(r sesof)))

Digital Dialogue

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  $+

#DigitalDialo

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Digital Media acts)))

-./MInternet

0ser1ase

2/.Mace1oo% 0ser1ase

2..MGoogle0ser1ase

//M T3itter

0ser1ase

/2-MMo1ile0ser1ase

India Inc has s(end -)4K *r on Digital Media Mar%eting in 'ear /.25 andis e6(ected to gro3 1' -47 in /.24))))) SO IS IT A HUGE BUSINESS??

Digital Dialogue

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Digital Media acts)))

Digital Dialogue

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Digital Media acts)))

India Inc has s(end -)4K *r on Digital Media Mar%etingin 'ear /.25 and is e6(ected to gro3 1' -47 in /.24)

SO IS IT A HUGE BUSINESS??

Digital Dialogue

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  $8

#DigitalDialo

ue

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Digital Mar%eting 9ervices)))9earchEngine

8(timiation;9E8< 9earch

EngineMar%eting

;9EM<

e1site =A((lication

EmailMar%eting

!anner Ads;Dis(la'<

Mo1ileMar%eting

9ocial MediaMar%eting

9ocial MediaManagement

Digital Dialogue

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Digital Mar%eting A((roach)))

REA*$ENGAGEMENT*8N>ER9I8NIA!"T

Digital Dialogue

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9earch Engine 8(timiation)))

Digital Dialogue

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9earch Engine 8(timiation)))

Digital Dialogue

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9earch Engine Mar%eting)))

Digital Dialogue

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*am(aign ?rocess

Digital Dialogue

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9ocial Media Management)))

Digital Dialogue

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98*IAL MEDIA MANAGEMENT ?R8*E99

Digital Dialogue

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9ocial Media Management)))

Digital Dialogue

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Digital Dialogue

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Dis(la' Advertising)))

Digital Dialogue

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9TANDARD !ANNER 9I@E

Digital Dialogue

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DELI>ER+ MET$8D

Digital Dialogue

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Email Mar%eting)))

Digital Dialogue

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EMAIL MARKETING ?R8*E99

Digital Dialogue

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KE+ DELI>ER+ ?ER8RMAN*E MATRI

9"1Bect Line : catch s"1Bect line can lead to 1etter

o(ening rate

Action ?oint : good C"alit' action (oint on creativeco"ld lead to 3e1site

Lead Generation orm : orm on email creative alsohel( in gras(ing more leads

9ender Id : *hoose 'o"r sender id strategicall'

Digital Dialogue

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Mo1ile Mar%eting)))

9M9 ?"sh>oice *all>oice call 3ith I>RActive *onnectLong and 9hort *ode 3ith%e'3ords>irt"al No 3ith I>RMiss call No

 Toll ree NoA"gmented Realit' ;ALI>E<

Digital Dialogue

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e1site=0)))

8nline E6(erience design*"stom 3e1site design*ontent Management9'stemsEcommerce e1 9ho(se1site Develo(mentord?ress *"stomiation*om(lete e1 Mar%eting0sa1ilit' TestingA((lication 0I DesignDomain e1 $osting

Digital Dialogue

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0R E!9ITE DE>EL8?MENT ?R8*E99

Digital Dialogue