Soeurs. Groupe Dynamite, 5592, rue Ferrier€¦ · MANAGEMENT OF CREATIVITY IN AN INNOVATION...
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MANAGEMENT OF CREATIVITY IN AN INNOVATION SOCIETY Summer School 4th year PROGRAM WEEK 1 Montréal, 29 June to 6 July 2012 to Barcelona The Summer School is offered by HEC Montréal and the University of Barcelona. The two-week intensive program (conducted in English) adopts a dynamic, multidisciplinary and interactive approach with emphasis on professional visits to creative industries and innovating organizations, creativity workshops and feedback from renowned creators and managers of creativity. Key benefits • Improve your organization’s capacity for creativity and innovation. • Learn creative practices from diverse backgrounds: management, industry, arts, science, etc. Utilize cultural diversity to generate new ideas. • Become part of an international network of professionals and researchers. Recruit talented staff. • Challenge your assumptions and discover unexplored opportunities. Unleash your own creativity ability and innovation skills. Work on creative projects. Who should attend? • Professionals and managers. • Management consultants and institutional leaders. • Professors and researchers • Graduate students. In a knowledge-based economy, creativity is integral to business and to the development of innovation strategies. More than ever, it has become imperative for businesses, organizations and institutions to learn to be creative. Discover and experience two of the most creative cities in the world! Friday, June 29 WELCOME Venue: Design and Innovation Centre of BRP, 565, de la Montagne, Valcourt and Montréal City Hall, 275, rue Notre- Dame Est 7h30 Meeting point: Holiday Inn Midtown Hotel 420, rue Sherbrooke Ouest 9h45 “Welcome to the Design and Innovation Center of Bombardier Recreational Products” Denys Lapointe (BRP) 10h00 Guided tour of BRP 11h00 “The ideation process at BRP” Denys Lapointe (BRP) 12h30 Lunch 14h30 Return to Old Montréal 17h30 Welcome cocktail - Montréal City Hall Richard Deschamps (Executive Comittee, Ville de Montréal) Saturday, June 30 INTRODUCTION TO THE CREATIVE ECONOMY Venue: HEC Montréal, 3000, chemin de la Côte-Sainte- Catherine, Standard Life Room, 1st Floor and HEC Montréal, Restaurant le Cercle, 3000, chemin de la Côte-Sainte- Catherine, 6th floor 8h30 “Welcome to the Summer School” Patrick Cohendet (HEC Montréal), Réal Jacob (HEC Montréal), Laurent Simon (HEC Montréal), Lucy Stojak (HEC Montréal), Francesc Solé Parellada (UPC) and Jaume Valls (UB) 9h30 Introduction of Participants Louis-Félix Binette (HEC Montréal) and Francis Gosselin (HEC Montréal) 10h30 “The Creative Economy: Challenges and Issues” Patrick Cohendet and Laurent Simon 12h30 Lunch 14h00 “The anatomy of Creative Cities” Patrick Cohendet and Laurent Simon 14h30 “Creative Experience: Pecha-Kucha on creativity in cities and territories” 17h00 Jérome Payette Jazz Ensemble 17h45 “Creativity workshop: making the perfect omelette! The art of cooking: mixing creativity and tradition” Francesc Solé Parellada (UPC) and Gilles Larouche (HEC Montréal) 19h00 Cocktail & Jazz, Jérôme Payette Jazz Ensemble Sunday, July 1 DISCOVERING MONTRÉAL, A CREATIVE CITY Venue: A Space for Life, 4101, rue Sherbrooke Est and ÉTS, 1100, rue Notre-Dame Ouest 7h30 Meeting point: Holiday Inn Midtown Hotel 420, rue Sherbrooke Ouest 8h00 Breakfast: an experience at the Biodôme, Underground Place, the St. Lawrence Marine Ecosystem 9h00 Introduction Charles-Mathieu Brunelle (A Space for Life) and Rachel Léger (Biodôme) 9h30 Visit to the Biodôme 10h15 Transfer to the Insectarium 10h30 “A Living Lab: the metamorphosis of the Insectarium and the creative process behind it” and visit. Anne Charpentier (Insectarium) 11h15 “Transfer and tour of the Biodiversity Centre 1000 Days for the Planet” 12h15 Lunch, Inner Courtyard/Atrium of the Biodiversity Centre 13h15 “Discovering and experiencing the Botanical Gardens: the Greenhouses and the Courtyard of the senses” 14h15 Departure and guided tour of Montréal, a creative city 17h00 “The visions behind the Quartier de l’Innovation” Yves Beauchamp (ÉTS) and Camille Gagnon (Innovitech). Cocktail reception Evening free Monday, July 2 MEETING WITH MONTRÉAL CREATORS Venue: Maison Radio-Canada, 1400, boul. René-Lévesque Est 9h00 3Rs: Return, reflect, recreate 9h30 “An unexpected meeting of creative minds” Kent Nagano (Montréal Symphony Orchestra), DJ Champion and Sylvain Lafrance (HEC Montréal) 10h45 Roger Parent (réalisations.net) 11h45 Michel Dallaire (Michel Dallaire Design Industriel Inc.) 12h45 Lunch 14h00 Round table on Creativity Liz Vandal (Vandal Costumes) (to be confirmed), Paul Deutschman (Deutschman Design), Roger Parent, DJ Champion, Michel Dallaire, Joanna Berzowska (XS Labs) Afternoon and evening free Tuesday, July 3 CREATIVE INDUSTRIES: CIRCUS & VIDEO GAMES Venue: Cirque du Soleil (CDS), 8400, 2e avenue; Ubisoft, 5505, St Laurent. Chapiteau du Cirque du Soleil, Old-Port of Montreal 8h30 Meeting point: Holiday Inn Midtown Hotel 420, rue Sherbrooke Ouest 9h30 Guided tour of the Cirque du Soleil 11h00 “The creative process at the Cirque du Soleil: experience and theoretical framework” Gary Savage (Cirque du Soleil), Fabrice Becker (Cirque du Soleil), Bernard Petiot (Cirque du Soleil), Benoît Mathieu (Cirque du Soleil), Sylvie Geneau (Cirque du Soleil), Patrick Cohendet (HEC Montréal) and Laurent Simon (HEC Montréal) 12h30 Lunch at the Cirque du Soleil 13h45 Departure for Ubisoft 14h30 “The video game industry: positioning and behind the scenes” Francis Baillet (Ubisoft Montréal) and Jean Guesdon (Assassin’s Creed) Feedback and lessons learned Patrick Cohendet, Laurent Simon and Mickael Bloch (HEC Montréal) 16h00 Guided tour of Ubisoft Afternoon free 20h00 An evening at the Cirque du Soleil Amaluna (Chapiteau du Cirque du Soleil, Old-Port of Montréal) Wednesday, July 4 OPEN INNOVATION AND CO-DESIGN Venue: ÉTS, 1100, rue Notre-Dame Ouest and Planétarium, 1000, rue St. Jacques 9h00 3Rs: Return, reflect, recreate 9h30 “Transfer of ideas and knowledge in open innovation environments” Raouf Naggar (IREQ) Discussion: Patrick Cohendet and Laurent Simon 10h30 “Theory of Creativity: the TRIZ approach” Mickael Gardoni (ÉTS) 11h15 “Economics of Creativity & SMEs” Francesc Solé Parellada (UPC) 12h00 “Creativity and Financing: a case study of UPC” Susana Sánchez Galve (UPC) 12h30 Lunch 14h00 Visit of the Planetarium Daniel Malo (SidLee Architects). Co-design Workshop, Louix-Félix Binette, Patrick Cohendet, Louis-Étienne Dubois (HEC Montréal) and Laurent Simon 17h00 Cocktail and visit Phéromone and SidLee (to be confirmed) Evening free Thursday, July 5 CREATIVE MARKETING - FASHION CREATIVITY AND SMEs Venue: Bell Campus, 1 Alexander Graham-Bell, Île-des- Soeurs. Groupe Dynamite, 5592, rue Ferrier 8h00 Meeting point: Holiday Inn Midtown Hotel 420, rue Sherbrooke Ouest 9h00 Welcome to the Bell Campus- Île-des-Soeurs 9h15 3Rs: Return, reflect, recreate 9h45 “Bell: tradition and innovation” Elaine Bissonnette (Brand strategy) 10h45 “Creative branding and marketing of Bell” Rick Seifeddine (Bell). Discussion: Pierre Balloffet (HEC Montréal) and Jean-Jacques Stréliski (HEC Montréal) 12h00 Guided tour of the Bell Campus 12h45 Lunch at Bell 14h00 Departure for Groupe Dynamite (to be confirmed) 14h30 “From concept to execution: the ever changing fashion market” Frank Rocchetti (Groupe Dynamite), Marie-Pierre Bossé (Groupe Dynamite) and Arianne de Warren (Groupe Dynamite) “Mode Montréal” Robert Paré (City Hall of Montréal) Friday, July 6 CIVIC CREATIVITY Venue: HEC Montréal, 3000, chemin de la Côte-Sainte- Catherine 9h00 3Rs: Return, reflect, recreate. Lessons learned industry - academia Vincent Leenhardt (Oxylane) and Lise Boily (University of Ottawa) 9h45 “Brazilian Techno brega & funk carioca” Marlei Pozzebon (HEC Montréal) 10h45 “Aeroplan: creative business initiative” Geneviève Bich (Aimia Canada) 11h30 Creativity workshop: the art of improvisation Sacha Ghadiri (HEC Montréal) 12h45 Bridge to Barcelona Montserrat Pareja-Eastaway (University of Barcelona) DEPARTURE FOR BARCELONA Montréal and Barcelona June 29 to July 14, 2012
Transcript of Soeurs. Groupe Dynamite, 5592, rue Ferrier€¦ · MANAGEMENT OF CREATIVITY IN AN INNOVATION...
MANAGEMENT OF CREATIVITY IN AN INNOVATION SOCIETY
Summer School
4th year
PROGRAM WEEK 1 Montréal, 29 June to 6 July 2012 to Barcelona
The Summer School is offered by HEC Montréal and the University of Barcelona. The two-week intensive program (conducted in English) adopts a dynamic, multidisciplinary and interactive approach with emphasis on professional visits to creative industries and innovating organizations, creativity workshops and feedback from renowned creators and managers of creativity.
Key benefits• Improve your organization’s capacity for creativity and innovation.• Learn creative practices from diverse backgrounds: management,
industry, arts, science, etc. Utilize cultural diversity to generate new ideas.• Become part of an international network of professionals and
researchers. Recruit talented staff. • Challenge your assumptions and discover unexplored opportunities.
Unleash your own creativity ability and innovation skills. Work on creative projects.
Who should attend?• Professionals and managers.• Management consultants and institutional leaders.• Professors and researchers • Graduate students.
In a knowledge-based economy, creativity is integral to business and to the development of innovation strategies. More than ever, it has become imperative for businesses, organizations and institutions to learn to be creative. Discover and experience two of the most creative cities in the world!
Friday, June 29 WELCOME
Venue: Design and Innovation Centre of BRP, 565, de la Montagne, Valcourt and Montréal City Hall, 275, rue Notre-Dame Est
7h30 Meeting point: Holiday Inn Midtown Hotel 420, rue Sherbrooke Ouest
9h45 “Welcome to the Design and Innovation Center of Bombardier Recreational Products” Denys Lapointe (BRP)
10h00 Guided tour of BRP
11h00 “The ideation process at BRP” Denys Lapointe (BRP)
12h30 Lunch
14h30 Return to Old Montréal
17h30 Welcome cocktail - Montréal City Hall Richard Deschamps (Executive Comittee, Ville de Montréal)
Saturday, June 30 INTRODUCTION TO THE CREATIVE ECONOMY
Venue: HEC Montréal, 3000, chemin de la Côte-Sainte-Catherine, Standard Life Room, 1st Floor and HEC Montréal, Restaurant le Cercle, 3000, chemin de la Côte-Sainte-Catherine, 6th floor
8h30 “Welcome to the Summer School” Patrick Cohendet (HEC Montréal), Réal Jacob (HEC Montréal), Laurent Simon (HEC Montréal), Lucy Stojak (HEC Montréal), Francesc Solé Parellada (UPC) and Jaume Valls (UB)
9h30 Introduction of ParticipantsLouis-Félix Binette (HEC Montréal) and Francis Gosselin (HEC Montréal)
10h30 “The Creative Economy: Challenges and Issues”Patrick Cohendet and Laurent Simon
12h30 Lunch
14h00 “The anatomy of Creative Cities” Patrick Cohendet and Laurent Simon
14h30 “Creative Experience: Pecha-Kucha on creativity in cities and territories”
17h00 Jérome Payette Jazz Ensemble
17h45 “Creativity workshop: making the perfect omelette! The art of cooking: mixing creativity and tradition” Francesc Solé Parellada (UPC) and Gilles Larouche (HEC Montréal)
19h00 Cocktail & Jazz, Jérôme Payette Jazz Ensemble
Sunday, July 1 DISCOVERING MONTRÉAL, A CREATIVE CITY
Venue: A Space for Life, 4101, rue Sherbrooke Est and ÉTS, 1100, rue Notre-Dame Ouest
7h30 Meeting point: Holiday Inn Midtown Hotel 420, rue Sherbrooke Ouest
8h00 Breakfast: an experience at the Biodôme, Underground Place, the St. Lawrence Marine Ecosystem
9h00 IntroductionCharles-Mathieu Brunelle (A Space for Life) and Rachel Léger (Biodôme)
9h30 Visit to the Biodôme
10h15 Transfer to the Insectarium
10h30 “A Living Lab: the metamorphosis of the Insectarium and the creative process behind it” and visit. Anne Charpentier (Insectarium)
11h15 “Transfer and tour of the Biodiversity Centre 1000 Days for the Planet”
12h15 Lunch, Inner Courtyard/Atrium of the Biodiversity Centre
13h15 “Discovering and experiencing the Botanical Gardens: the Greenhouses and the Courtyard of the senses”
14h15 Departure and guided tour of Montréal, a creative city
17h00 “The visions behind the Quartier de l’Innovation”Yves Beauchamp (ÉTS) and Camille Gagnon (Innovitech).
Cocktail reception
Evening free
Monday, July 2 MEETING WITH MONTRÉAL CREATORS
Venue: Maison Radio-Canada, 1400, boul. René-Lévesque Est
9h00 3Rs: Return, reflect, recreate
9h30 “An unexpected meeting of creative minds”Kent Nagano (Montréal Symphony Orchestra), DJ Champion and Sylvain Lafrance (HEC Montréal)
10h45 Roger Parent (réalisations.net)
11h45 Michel Dallaire (Michel Dallaire Design Industriel Inc.)
12h45 Lunch
14h00 Round table on CreativityLiz Vandal (Vandal Costumes) (to be confirmed), Paul Deutschman (Deutschman Design), Roger Parent, DJ Champion, Michel Dallaire, Joanna Berzowska (XS Labs)
Afternoon and evening free
Tuesday, July 3 CREATIVE INDUSTRIES: CIRCUS & VIDEO GAMES
Venue: Cirque du Soleil (CDS), 8400, 2e avenue; Ubisoft, 5505, St Laurent. Chapiteau du Cirque du Soleil, Old-Port of Montreal
8h30 Meeting point: Holiday Inn Midtown Hotel 420, rue Sherbrooke Ouest
9h30 Guided tour of the Cirque du Soleil11h00 “The creative process at the Cirque du Soleil:
experience and theoretical framework” Gary Savage (Cirque du Soleil), Fabrice Becker (Cirque du Soleil), Bernard Petiot (Cirque du Soleil), Benoît Mathieu (Cirque du Soleil), Sylvie Geneau (Cirque du Soleil), Patrick Cohendet (HEC Montréal) and Laurent Simon (HEC Montréal)
12h30 Lunch at the Cirque du Soleil13h45 Departure for Ubisoft14h30 “The video game industry: positioning and behind
the scenes” Francis Baillet (Ubisoft Montréal) and Jean Guesdon (Assassin’s Creed)
Feedback and lessons learnedPatrick Cohendet, Laurent Simon and Mickael Bloch (HEC Montréal)
16h00 Guided tour of Ubisoft Afternoon free20h00 An evening at the Cirque du Soleil Amaluna
(Chapiteau du Cirque du Soleil, Old-Port of Montréal)
Wednesday, July 4 OPEN INNOVATION AND CO-DESIGN
Venue: ÉTS, 1100, rue Notre-Dame Ouest and Planétarium, 1000, rue St. Jacques
9h00 3Rs: Return, reflect, recreate9h30 “Transfer of ideas and knowledge in open innovation
environments” Raouf Naggar (IREQ)
Discussion: Patrick Cohendet and Laurent Simon10h30 “Theory of Creativity: the TRIZ approach”
Mickael Gardoni (ÉTS)11h15 “Economics of Creativity & SMEs”
Francesc Solé Parellada (UPC)
12h00 “Creativity and Financing: a case study of UPC”Susana Sánchez Galve (UPC)
12h30 Lunch14h00 Visit of the Planetarium
Daniel Malo (SidLee Architects). Co-design Workshop, Louix-Félix Binette, Patrick Cohendet, Louis-Étienne Dubois (HEC Montréal) and Laurent Simon
17h00 Cocktail and visit Phéromone and SidLee (to be confirmed)
Evening free
Thursday, July 5 CREATIVE MARKETING - FASHION CREATIVITY AND SMEs
Venue: Bell Campus, 1 Alexander Graham-Bell, Île-des-Soeurs. Groupe Dynamite, 5592, rue Ferrier
8h00 Meeting point: Holiday Inn Midtown Hotel 420, rue Sherbrooke Ouest
9h00 Welcome to the Bell Campus- Île-des-Soeurs9h15 3Rs: Return, reflect, recreate9h45 “Bell: tradition and innovation”
Elaine Bissonnette (Brand strategy)10h45 “Creative branding and marketing of Bell”
Rick Seifeddine (Bell). Discussion: Pierre Balloffet (HEC Montréal) and Jean-Jacques Stréliski (HEC Montréal)
12h00 Guided tour of the Bell Campus12h45 Lunch at Bell14h00 Departure for Groupe Dynamite (to be confirmed)14h30 “From concept to execution: the ever changing
fashion market” Frank Rocchetti (Groupe Dynamite), Marie-Pierre Bossé (Groupe Dynamite) and Arianne de Warren (Groupe Dynamite)
“Mode Montréal” Robert Paré (City Hall of Montréal)
Friday, July 6 CIVIC CREATIVITY
Venue: HEC Montréal, 3000, chemin de la Côte-Sainte-Catherine
9h00 3Rs: Return, reflect, recreate. Lessons learned industry - academia Vincent Leenhardt (Oxylane) and Lise Boily (University of Ottawa)
9h45 “Brazilian Techno brega & funk carioca” Marlei Pozzebon (HEC Montréal)
10h45 “Aeroplan: creative business initiative” Geneviève Bich (Aimia Canada)
11h30 Creativity workshop: the art of improvisationSacha Ghadiri (HEC Montréal)
12h45 Bridge to BarcelonaMontserrat Pareja-Eastaway (University of Barcelona)
DEPARTURE FOR BARCELONAMontréal and BarcelonaJune 29 to July 14, 2012
15h00 Visit to Barcelona Activa Entrepreneurship Center and Incubator
16h15 Visit to Agbar Tower
17h30 Visit to Media Tic Enric Ruiz-Geli (Cloud 9)
19h30 Return to the city center
Tuesday, July 10 DESIGN AND MEDIA INDUSTRY
Venue: Roca Barcelona Gallery (C/ Joan Güell, 211) and TV3 (Carrer de la TV3, s/n, Sant Joan Despí)
9h00 “Roca Barcelona Gallery” Nathalie Naval (Roca)
9h30 “Design and C-K theory”Armand Hatchuel (École des Mines de Paris)
10h45 Visit to the Roca Barcelona Gallery
11h15 Coffee break
11h45 3Rs: Return, reflect, recreate
12h15 “The future is Co-”Alfons Cornella (Infonomia)
13h30 Departure for TV3 (Sant Joan Despí) by tram
14h15 Lunch
15h00 Visit to TV3Eduard Boet (TV3)
16h00 “Creativity, business models and the media industry” Sylvain Lafrance (HEC Montreal), Patrick Beauduin (Radio Canada), two representatives of the Corporació Catalana de Mitjans Audiovisuals (Catalan Broadcasting Corporation), Pierre-Jean Benghozi (École Polytechnique de Paris) and Lise Boily (University of Ottawa)
18h00 End of the day’s events
Wednesday, July 11 SCIENCE AND TECHNOLOGY
Venue: Centre ICFO (Av. del Canal Olímpic, s/n, Castelldefels) and MIBA (c/ Ciutat, 7, Barcelona)
8h15 Meeting point: Plaça Catalunya, between Portal de l’Àngel and Les Rambles (Olivia Hotel)
9h00 3Rs: Return, reflect, recreate
9h30 Presentation of the Institute of Photonic Sciences
10h30 Coffee break
11h00 “Doing research in photonic sciences, creativity and talent” Lluis Torner (ICFO) (to be confirmed)
12h30 Learning from ICFO experiences
13h45 Lunch
15h15 Return to Barcelona
Afternoon free
19h30 Visit to MIBA (Museu d’idees i invents de Barcelona) and debate with Pep Torres (MIBA)
21h30 Dinner “Feed your senses”
Thursday, July 12 GASTRONOMY
Venue: Fundació Alícia (Sant Benet de Bages), (Camí de Sant Benet, s/n, Sant Fruitós de Bages).
7h45 Meeting point: Plaça Catalunya, between Portal de l’Àngel and Les Rambles (Olivia Hotel)
Pick-up and transfer to Fundació Alícia
9h00 Coffee
9h15 “The sense of the senses. The sense of Alícia” Anna Navarro (Món Sant Benet) and Jaume Biarnés (Fundació Alícia)
11h00 Coffee break
11h30 “Creativity and Catalan cuisine” Francesc Solé (Polytechnical University of Catalonia)
13h00 “Creative experience in the cake and pastry industry” Yann Duytsche (Dolç)
14h30 Lunch
17h00 Visit to Món Sant Benet and tour of the mediaeval monastery and grounds
19h00 Return to Barcelona
Friday, July 13 CREATIVE INDUSTRIES AND CLOSING CEREMONY
Venue: Palau Robert (Passeig de Gràcia, 107), Fabra i Coats (C/ Sant Adrià, 20) and Edifici Històric UB (Gran Via de les Corts Catalanes, 585); (Barcelona).
9h00 Visit to the exhibition “Ferran Adrià i el Bulli: Risc, llibertat i creativitat”, at Palau Robert
11h00 Transfer to Fabra i Coats
11h30 Coffee break
12h00 “Workshop at the Fàbrica de Creació Fabra i Coats”Josep Perelló (University of Barcelona)
14h15 Lunch
15h30 Transfer to the Edifici Històric of the University of Barcelona
16h00 Final music creativity workshop: Residual Gurus
17h00 Closing ceremonyDídac Ramírez (University of Barcelona) Jaume Ciurana (Barcelona City Council) Marjolaine Ricard (Bureau du Quebec) Patrick Cohendet (HEC Montréal) Francesc Solé (Polytechnical University of Catalonia)
18h00 Farewell cocktail
Saturday, July 14 CO-CREATION: SUMMER SCHOOL DEBRIEFING
Venue: Faculty of Econom ics and Business UB (Av. Diagonal, 696, Barcelona)
9h30 Summer School final debriefing
11h45 Coffee break
12h00 Optional tour “Modernist Barcelona: the Gaudí tour”
14h30 End of the day’s events and end of the Summer School
* This program is subject to change
from MontréalPROGRAM WEEK 2 Barcelona, July 7 - 14
For further information, please contact:
In the framework of
With the support of
The Barcelona week is organized by
Càtedra d’Emprenedoria - Universitat de Barcelonawww.ub.edu/catempren
[email protected]: +34 934 020 140 (Joana Rafecas / Aïda Bravo)
sponsored byCÀTEDRA D’EMPRENEDORIA
Saturday, July 7 ARRIVAL IN BARCELONA
11h30 Airport pick-up and transfer to Barcelona city center
Sunday, July 8 WELCOME
Venue: Museu Marítim de Barcelona (Av. Drassanes, s/n, Barcelona) and Observatori Fabra (Camí de l’Observatori, s/n, Barcelona)
9h30 Meeting point: Plaça Catalunya, between Portal de l’Àngel and Les Rambles (Olivia Hotel)
Guided tour: “Architecture and creative areas of Barcelona” (including 22@ district)
11h30 Coffee break
12h00 Welcome and Barcelona week planning
12h30 “The cultural capitality of Barcelona. Analysis of location factors” Lluís Bonet (University of Barcelona)
14h00 “Doing business and living in Montréal and Barcelona: a personal view” Alfons Calderón (Bureau du Québec)
14h45 Lunch
Free afternoon
19h30 Departure for Observatori Fabra from Plaça Catalunya
20h30 Welcome dinner “Dinner with the stars”
22h30 “Montmeló on Saturn”Antonio Bernal (Observatori Fabra)
24h00 Return to the city center
Monday, July 9 CREATIVE CITIES, CREATIVE ARCHITECTURE AND 22@
Venue: Barcelona Activa (C/Llacuna, 162, Barcelona)
9h00 “Welcome speech”Salvador Alemany (president of the Board of Trustees, University of Barcelona)
9h30 “The magnetism of Barcelona: understanding the attractiveness of the city for creative and knowledge workers” Montserrat Pareja-Eastaway (University of Barcelona)
10h30 “Creative experiences from Strasbourg”
11h30 Coffee break
12h00 “From the Agbar Tower to the Hotel Porta Fira” Fermín Vázquez (B720 Architects)
13h00 “The 22@ district” Josep Miquel Piqué (Barcelona City Council)
14h00 Lunch
