SOCOTO: Semantic social platform
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Transcript of SOCOTO: Semantic social platform
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Deva Reddy, Founder & CTO
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Listen + Think + Predict
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END OF BUSINESS AS USUAL
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Future soci0-semantic intelligence is already here! Listen + Think + Predict
Next level of social experiences for brands and connected consumers by solving : complex consumer behavior crazy connected consumerism tsunami of big fast & complex data
SOCOTO is 5 star rated semantic social platform
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Blending Social Influence Analytics Search and brewing with Semantic(S)
SOCOTO Think it as..
Brainy social system = Listen + Think + Predict
SOCOTO=[SOCIAL+INFLUENCE+ANALYTICS + SEARCH] X SEMANTIC(S)
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Great Intimacy + Deep Insights => Value Actions
Honor brands and connected consumers together
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Brands
Agencies(Marketin
g,Ad)
Enterprises Connecte
d consumer
Strategies –Social media and Semantics
Influence and Interest graphs
marketing
Big fast and complex Social Semantic
data
Semantic Social Search-Discovery
Context - Social Target with
Personalization
Experiences model
Semantic SocialAnalytics –Social
DNA
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Difficult to discover ?God particle Consumer behavior
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TOLERANT IMPATIENT
Understand Consumer Behavior
ANGRY…
TRADITIONAL TOOLS ARE INSUFFICIENTCURRENT SOCIAL TOOLS ARE INEFFICIENT TO DECODE
CONSUMERS ARE UNPREDICTABLE
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Connected consumers are crazy making bravo brands scary
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CONNECTED CONUMERS
CRAZY FOR CONSUMERS
SCARY FOR BRANDS
Open Crowded Social Stadium
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Tsunami of big fast complex data
7000 Petabytes per Month ! By 2015
CANNOT OVERLOOK VALUE CANNOT OVERTAKE VALUE
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LOOKING FOR LIBERATION
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FROM SOCIAL TALKS TO
SALES TRANSACTIONS Social
Discovery
SalesStimulu
s
Experience
ShareExperie
nce
Awareness
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Business benefits
Sales
Reputationmanagement
Customer service
B2B
ListeningThinking
Predicting
AutomationAlerts
Real time
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SEMANTICS
Peripheral analytics
Insights with intelligence
Listen + Think + Predict
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DECODE SOCIAL DNA
CONTEXT
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We understand brand,not just logo
Content is king -> Context is emperor
Social SemanticReal-time
Personalization
Me
diadia
dia
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THE BRAND GALDIATOR
ENGAGAE ENERGIZE ENRICH
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Engage
Interest graph and Influence graph marketing
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Real-time reach and recommend
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Gulping the Tsunami of Big fast and complex data
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Gulping the Tsunami of not just big but also fast and complex data
Noise Signal Knowledge
Fast
Complex
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Next level of search on Unstructured data
“Columbus ! here I am …
discover me...”
Search Discovery
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Social Data Social Information Social Knowledge
SeveralLow HangingFruits
Few Muck to Small Buck
Rare Give Power to Brand
SOCIAL TOOLS TO EMPOWER BRAND
+ +
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Semantic(s) Social
REPORT
BRAND
POWERED BY
SOCOTO
CHOOSE YOUR
SOCIAL CHANNEL
“Still, You have billions of dollars social business
value to withdraw..”
CHOOSE OPTIONS...
INSIGHTSSOCIAL
DNAINFLUEN
CE
CONTEXT
AWARENESS
ENGAGAEBIG
DATASEMANTICSENTIMEN
TSEMANTIC
SEARCH
MORE…
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SolutionsSocial data analytics with semanticsReal-time monitoringSharp sentiment analysisSocial discoveryInfluencer based marketingInterest graph based targetingProactive predictive analyticsMobilitySocial consumer behavior analysisCompetitor analysis Seamless integration to existing eco systemROI based strategies
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Thank you. Deva Reddy.J
Evam technologies