Society3 Social Media Monitoring
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Transcript of Society3 Social Media Monitoring
© Copyright Xeequa Corp. 2008 #S3
Market Radar Program
Social Media Monitoring
2 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
You want to know who is
talking about you or your
solutions?
We can run the social
media monitoring for you.
Social media monitoring is an important part of the
social media engagement. You want to know who is
talking about you and your products and be able to
respond. More importantly, you may want to know
about opportunities in the market when somebody is
searching for solutions you may have. Creating a
better customer experience and more advocates
means to know what is going on in your market.
Social Media monitoring is the most important
method to do so.
3 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Primary Business Value
Society3 provides you with easy to read and
understand market analytics that help you
make well educated decisions in your go to
market strategy and engagement efforts. Our
analytics services include monthly reports with
experts opinion that are considered best in the
industry.
Society3 Advantage
Social Media Monitoring requires experience
and analytics and research skills. It is most
important to ask the right questions in the first
place. Our Social Media Analysts have years of
experience and is using over 20 different tools
exploring the most valuable information for you
that lead to actions and a manageable social
media engagement.
S3 Resources behind the program
Social media monitoring manager
Social media analyst
4 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
What the service is about
Since every business is unique, the
engagement strategy in the social web needs to
be equally unique. Social media monitoring is
one of the most strategic management tools to
learn from a market in near real time. In a
service assessment we will jointly explore what
you are interest in and make suggestions what
we believe you also should know.
What we provide to you We setup the monitoring algorithm and watch
your space 24×7. We provide you with daily,
weekly and monthly reports with online access
and PowerPoint or PDF based reports. Most
importantly we provide you with
recommendations based on the assessment of
our expert team.
Escalation Process In case of any required action, inquiries or
customer requests, we escalate the case to the
defined person in your organization.
5 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Key data points we measure:
Network size (follower, fans,
connections…)
Mentions (posts, comments, likes, re-
tweets…)
Influencer (No. of influencer, who, what,
when)
Content (Posts, updates, releance …)
Share of voice (conversation level relative
to a competitor)
Reach (reach of the posts in number of
potential viewers)
Sentiments
Information Value
Social engagement progress and
success, relative to plans and
competition
Activities, opinions, influencer and
other actionable information
6 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Company Specific Monitoring Focus
The monitoring focus will be based on the initial
service assessment for maximum consistency
and manageability.
A one time setup will define the monitoring
area, the key words, the target audience and
will gather initial data as well as “warm up” the
index processes of the various monitoring tools.
The results will be company, market and
audience specific providing both adhoc
information as well as statistical data and
reports for progress and objective analysis.
Service type: Monthly monitoring service, min 3 mon.
Requirements: Free initial service assessment, conducted in a
conference call
Team Training Requirements:
None
Deliverable:
Online access to reports
weekly/monthly reports as PDF/PPT
Program IDs: One time setup: S3S-71-4001s
Monthly service: S3S-71-4002s
7 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Our team is conducting the initial service
assessment with you, exploring the most
relevant data and reports you should
have to run your social presence and
social media engagement.
We provide you with a rough sample of
what we can do for you on an ongoing
basis
You place a written order with Society3
The program fee is payable in full before
the beginning of each month.
You will receive daily, weekly and
monthly reports as outlined in this
brochure.
8 © Copyright Society3 - 2012
Thank You
© 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA
Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057
+1 (650) 384 0057
http://Society3.com