Society Overview - 2015

Society Consulting

Company Overview

www.societyconsulting.com 2

Society delivers analytics, technology, and operations for the

digital age.

SOCIETY

Society helps its clients compete on customer experience

Brands want a consistent, personalized experience across

each touchpoint.

BRANDS

Customer

Mission


= consultants= leadership and/or offices= emerging leadership and offices

Key Stats:• 250

employees• 200+ clients• 13 states

Consultants in every US time zone

Footprint


Digital Analytics

ImplementationReporting &

AnalyticsOptimization

Data Platforms

Big Data Applications

Customer Data Platforms

Data Strategy

Data Science

Customer Segmentation

Marketing AttributionPredictive Modeling

Data is our specialty

Expertise


Delivery customized to fit each client’s specific needs

Staff AugmentationProject Delivery Managed ServicesMilestone-based projects

fully managed by Society to deliver stellar results on a

time-definite basis with minimal guidance from the

client.

Highly-qualified consultants embedded in the client team

for an extended period of time. Consultants are co-

managed by Society and the client.

Ongoing operations fully managed by Society in line with client’s Service Level

Agreement (SLA) expectations. Regular

reporting included.

Flexible Engagements


Clients

Society works with some of the world’s finest brands

TECH MEDIA RETAIL TELECOM OTHER


Offerings

Implementation Reporting Dashboards Scorecards Optimization

Adobe Marketing Cloud Google Analytics Tealium Ensighten Tableau Signal

Technologies

A full array of Digital Analytics services

Digital Analytics


Offerings

Big Data Quickstart Big Data Pipelines SQL BI Solutions Customer Data Platforms Internet of Things Compliance Testing

SQL Azure/Cosmos Hadoop/Hive Amazon Web Serivces NoSQL MySQL

Technologies

Unrivaled Big Data platform expertise

Data Platforms


Offerings

Customer Segmentation Marketing Attribution Predictive Modeling Social Graph Analysis Churn Prediction Next Product Analysis

SAS R Azure Machine

Learning SQL GraphLab Adobe

Technologies

Leading-edge Data Science services

Data Science

Thank You

[email protected]

Dan Glavin


A Sampling of Society’s Digital Analytics experience & deliveries:Delivered hundreds of successful digital analytics implementation projects using Adobe SiteCatalyst,

Google Analytics, CoreMetrics, and WebTrends for clients nationwide.Implemented several dozen successful tag management projects utilizing Adobe DTM, Ensighten, Tealium,

and Signal.Designed and implemented dozens of successful optimization projects using Adobe Target, Optimizely, and

Maximizer. Architected, developed, and delivered the industry’s most advanced data layer spanning 20 digital channels

for one of the nation’s leading mobile carriers.Currently operate large analytics managed services teams for a Fortune 50 software company in support of

digital marketing campaigns and initiatives globally.Created advanced segmentation and predictive analytics framework for online retailer for use in Adobe

Target environment, to drive increased customer satisfaction and profitability.

Society delivers compelling Digital Analytics Solutions

Digital Analytics Deliveries


Society delivers innovative Big Data Solutions

A Sampling of Society’s Big Data experience & deliveries:Delivered dozens of successful projects within a multi-petabyte data platform (map-reduce pipelines, SQL

databases, cubes, APIs, integrations, & reporting layers) for one of the world’s largest software companies.Created the user identity model and customer database infrastructure for a large Mobile carrier, at petabyte scale, to

enable advanced personalization, segmentation, and analysis.Built from the ground up an AWS-based data platform for an innovative Video-on-Demand service for a large

telecommunications company, including outputs to Redshift to enable Tableau reporting.Built petabyte-scale data pipelines and infrastructure to connect two of the world’s largest internet companies

via a strategic alliance, to leverage each others’ back-end data assets for product, advertising, and syndication purposes.

Built a production Hadoop environment with Python data processes to provide granular reporting and ad hoc insights for an industry-leading online video platform company.

Performed numerous Data Strategy projects for large enterprises, to chart the forward direction and lay out the business case, technology plan, roadmaps, capabilities, organizations, and processes.

Big Data Deliveries


Flex offers a wide array of analytics services in a simple engagement model

Society FLEX

ImplementationStrategy, implementation, and QA of analytics tags and tag management systems.

Reporting & AnalysisReporting and analysis of marketing campaigns, site traffic, and user behavior.

VisualizationDelivery and operation of advanced visualization solutions (Adobe, MS, Tableau)

SegmentationClustering of customer behaviors to uncover hidden needs and groups for further action.

Predictive AnalyticsIdentification of predictive variables to create actionable insights and offers.

OptimizationExperiment design and technical setup for industry leading optimization tools.

How it works:• Society assigns a senior analyst

as client’s point of contact.• Client submits requests via web-

based ticketing system.• Tickets are assigned within 8

business hours. • Senior analyst draws on other

Society analysts and manages delivery.

• Client can monitor progress of each delivery via web.

• Client pays low flat rate for all skills.


Society Team

Team of 7 (incl. lead) Lead has 15 years

analytics experience.Wide range of digital

analytics skills.

Service Consumption

Beyond standard reporting, the team responds to ad hoc

requests for the client’s executive

team.

Impact

The client saves 30% versus the cost of hiring FTEs, plus

receives time-definite high-SLA

performance.

Delivering excellence to a Fortune 500 software company

FLEX Case Study

Executive Requests

Reports & Dashboards

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Society Overview - 2015

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