Tulsa Regional Chamber Best Practices

www.SOCIALVENTION.com

Then

“Every biz owner CAN build their bottom line through social media

strategy.”~ Cindy Morrison

Today’s customer doesn’t buy what you SELL...

They buy who you ARE!

Why Social Media?

36% TRUST advertising, but...

81% TRUST referrals/recommendati

ons ~ Constant Contact

HOPE is *NOT* a strategy!

Biz Goals

Fan Base=

Distribution

Tulsa Chamber Goals 1. Increase Sales

2. Promote Members3. Add Value

Sales Funnel

Who’s average member?

80 / 20 Rule

Content is KING

Content Calendar~ Events (Promotional Runway)

~ Promote aspects of Chamber

~ Member Benefits

~ Promote Member

~ When to run ads (spend money)

To Do Items~ Collect Event Details & Hashtags

(3 month Promotional Runway)

~ Google Doc for every department

~ Google Doc of Member Benefits

~ Member’s social media!!!!

~ Decide goal & budget for ads

Theme Days~ Member Monday

~ Tulsa Tuesday

~ Did You Know Wednesday (??)

~ #tbt

~ Fun Friday (??)

~Small Business Saturday

~Shop Local Sunday

What To Post ~ Consistent with brand

~ Relevant NON-SALES content

~ Thought provoking questions

~ Visual

~ Cross promotions

~ Customer loyalty/appreciation

~ Strategically promoted posts

Facebook ~ Family Reunion

Twitter ~ Cocktail Party

LinkedIn ~ Board Room

Pinterest ~ Bulletin Board

Instagram ~ Viral Polaroid

YouTube ~ Bite-Size TV

Be where your customers are!

~ Most frequently checked website

~ 1 in 4 on Facebook (Pew Research)

~ 1.32 Billion Users (14% INCREASE!)

~ 4.6 Billion “likes” (67% INCREASE!)

STATS!

~ 5 New Profiles Created EVERY SECOND

~ 53% Female / 47% Male

~ Highest Traffic: Midweek 1pm-3pm (bit.ly)

~ Thurs & Friday: 18% Increased Engagement (bit.ly)

90% DON’T Come Back

Value! Value! Value!

Value #1Information

Value #2Monetary

Engagement

It’s NOT LogoBook!

Call To Action

Call To Action

Socialvention Case Study

18 Day Contest – 1k “Likes”

$30 Promoted Post

Socialvention Strategy Paid & Organic

Pay To Play – Ads Manager

Ads Manager

Ads Manager

Ads Manager

Ads Manager

Ads Manager

Ads Manager

Hope Isn’t a Strategy…

Targeted Ads

Tulsa Chamber Case StudyHiring Event ~ $168

109 Attendees93 Qualified

Your Secret Weapon

Twitter ~ Cocktail Party

~ What are people saying about your brand

~ Check the competition

~ Find potential customers & collaborators

~ Connect with media

Strategically Stalking w/ Excellence

~ Collaborators~ Competitors~ Customers~ Mentors~ Media

Create #Buzz!

Example of #Buzz!

Example of #Buzz!

LinkedIn ~ Board Room

Company Profile

Company Profile

Company Profile

Add to LinkedIn~ Visual: ADD A PICTURE

~ Show & Tell w/ Videos (:15)

~ Updates

~ Call to Action (click through, sign up, etc)

~ “Sponsor” big updates

~ Encourage engagement

~ Add SOCIAL MEDIA ICONS!!

HubSpot

Start LinkedIn Tulsa Chamber Group

LinkedInAdd Contacts

Pinterest ~ Bulletin Board

80%Women

Pinterest Boards

Instagram300+ Million Monthly Users:

Teens & Millennials (18-34) ~ 34%

Online Adult Females ~ 20%

Online Adult Males ~ 15%

Highlight Members

Get Attention

Make A Connection

~ 1 out of 2 on the Internet

~ 2nd Most Search Website after Google

~ 4 Billion Hours Watched EACH MONTH

“If YouTube were a country... It would be the THIRD LARGEST after China & India”

~ Solve a problem

~ FAQs

~ Employee milestones

~ Highlight members

~ Charitable causes

~ Events

When to respond?~ Make amends

~ Review develops legs

~ Missing facts

~ Angry w/ you, not just life

~ Someone is offended for you

For more Social Media training and support, visit www.SOCIALVENTION.com.

Facebook.com/CindyWMorrison

Facebook.com/SocialVention

Twitter - @CindyWMorrison

Instagram - @CindyWMorrison

YouTube.com/CindyWMorrison