SocialSelfAssessment_V2
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Social Media Self-Assessment Part One: Discovery 1 Have you reflected on what your social media objectives are? 2 Do you audit your online presence? Are all of your Social Media profiles 100% complete, with appropriate profile pictures, covers and descriptions? Have you invited all of your friends, peers and associates to follow your Social Media channels? www.CulturalOutreach.net 3 Do you understand your target audience and what social media content they find relevant? 4 Do you post regularly to social media? 5 6 7 Do you regularly engage with others on your Social Media channels and reply to comments, mentions, and messages? Do you update your Facebook Business page at least three times per week? Do you use “Lists” in Twitter and Facebook to categorize your clients/partners into one feed? Do you tweet daily? Are you a member in LinkedIn groups related to your programs? Do you update LinkedIn at least once per week? Do you ask for a customer review after every closing? Do you publicly respond to reviews after they are posted? Do you have a YouTube channel and regularly share short, relevant videos? When you attend local events (networking, charities, etc.), do you post about it on social media and tag people you are with? YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO
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Transcript of SocialSelfAssessment_V2
Social Media Self-Assessment
Part One: Discovery
1 Have you reflected on what your social media objectives are?
2 Do you audit your online presence?
Are all of your Social Media profiles 100% complete, with appropriate profile pictures, covers and descriptions?
Have you invited all of your friends, peers and associates to follow your Social Media channels?
www.CulturalOutreach.net
3 Do you understand your target audience and what social media content they find relevant?
4 Do you post regularly to social media?
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Do you regularly engage with others on your Social Media channels and reply to comments, mentions, and messages?
Do you update your Facebook Business page at least three times per week?
Do you use “Lists” in Twitter and Facebook to categorize your clients/partners into one feed?
Do you tweet daily?
Are you a member in LinkedIn groups related to your programs?
Do you update LinkedIn at least once per week?
Do you ask for a customer review after every closing?
Do you publicly respond to reviews after they are posted?
Do you have a YouTube channel and regularly share short, relevant videos?
When you attend local events (networking, charities, etc.), do you post about it on social media and tag people you are with?
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
NO
NO
NO
NO
NO
NO
NO
NO
NO
NO
NO
NO
NO
NO
NO
NO
Social Media Self-Assessment
Part Two: Strategy
What are your strengths on social media? What kinds of content or posts come easily for you or that receive the most engagement?
What areas of your social media presence would you like to improve?
Who is your target audience?
What are your values, specifically those you want conveyed to this audience?
Which social media platforms do you want to use in 2017? (If you’re entirely new to social media, begin with Facebook and LinkedIn)
www.CulturalOutreach.net
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Part Two: Strategy
What is your skill level/knowledge of each of these platforms? (low, medium, or high) If low or medium, how do you plan to learn?
What is your vision and purpose for each of these social media platforms?
List the kinds of information and content you would like to share on each platform. (i.e. first-time homebuyer education on Facebook and LinkedIn, images of open houses and closings on Instagram, etc.)
What is your plan for creating content, scheduling posts, and responding/engaging with your audience? (i.e. I will set aside 30 minutes every day at 12pm to post content and respond to comments/mentions, I will post and respond as I go, I will use Hootsuite to schedule content every month, etc.).
Do I ask for a customer review after every closing?
www.CulturalOutreach.net
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