SOCIAL MEDIA AND TEACHERS

Joseph Martinelli, Ed.D.Seton Hall University

Associate Dean for Academic Affairs

INFO SESSION FOCUS

Define Social Media Popular Social Media 10 Simple Rules Social Media Ideas Calendar Planning and Goal Setting Socializing Online for Students Social Media for Teachers Cyberbullying Social Media Etiquette

“Social Media is nothing without Creativity”

SOCIAL MEDIA TOOLS

TOP TEN SOCIAL MEDIA TOOLS FALL 2013

FacebookTwitterLinkedinGoogle+Youtube

FoursquareTumblrInstagramPinterestFlicker

10 SIMPLES RULES OFSOCIAL MEDIA ETIQUETTE

Rule #1: Be Yourself Rule #2: Be Transparent Rule #3: Play By The Rules Rule #4: Listen Frequently Rule #5: Engage! Rule #6: Be Respectful

WHAT TOOLS DO I USE?

• Social, Recruiting, Community building and

linking, blog, video, building friendships and

Engagement

• Engagement, networking and recruiting

• Headlines, ENGAGEMENT,

sales, issue solving, insight

• Leadership, thoughts, depth, reflection, ENGAGEMENT, linking, posts

Blog

Tumblr

Pinterest

Twitter

Google+

Facebook

Instagram

FoursquareYoutube

LinkedIn

TUMBLR reach out to a younger, trendier market

easy for content to be shared through re-blogs

founded in 2007 currently has over 53 million different blogs

50 percent of Tumblr users are age 25 or younger

SOCIAL MEDIA – ESTABLISHMENT OF AN IDEAS CALENDAR. THE IDEAS CALENDAR IS A FLUID DOCUMENT THAT ADDRESSES THE CHANGING NEEDS AND CONDITIONS OF YOUR SCHOOL AND THE COMMUNITY.

Goals and Focus Customers or End Users

Satisfaction, Support, Community Building

Brand Awareness, Thought Leadership, Innovation

Design a Program Specific to Your Goals

DEVELOPING A PLANTool Purpose &

StrategyPriority (1-5)Key Focus on 1 & 2

Monitoring Tool

Word Press Blog

Twitter

Facebook

LinkedIn

Youtube

Pinterest

Google+

WHAT ARE YOUR GOALS!Goals Social Media Application

SOCIALIZING ONLINE FOR STUDENTS

Remind kids that online actions can reverberate Only post information that they are comfortable

with others seeing Once information is posted it can’t be taken back Explain the use of privacy settings Talk to teens about avoiding sex talk online Encourage kids to trust their gut if they have

suspicions Don’t impersonate someone else Create a safe screen name Understand what information should stay private

SOCIAL MEDIA FOR TEACHERS

Best for Fundraising: Facebook Whether it’s a student in need of help, or a class project about awareness, Facebook is the site where social initiatives gain momentum and raise funds.

Best for Finding New Teachers: Tumblr New teachers are connecting with each other on the blogging and connecting site, Tumblr.

Best for Finding Ideas: Pinterest Pinterest is a great source for project ideas big and small, and classroom management ideas, too.

Best for Connecting With Parents: Facebook Kids are leaving, but parents are still using Facebook, making it the stalwart social networking site for teachers that want to set up class pages.

Best for Following Favorites: Facebook Most organizations have a Facebook page. Connect to, like, and participate in pages that you value.

Best for Asking Questions: Twitter A recent Twitter collaboration can get everyone involved in projects or assignments

Best for Distilling Information: Twitter The 140-character format of Twitter is good for crystallizing ideas. Have students write the main idea about what they learned and send it out on a classroom Twitter account. The added bonus: parents can check it.

http

://ww

w.w

eare

teach

ers.co

m/

com

munity

/blo

gs/w

eare

teach

ersb

log/b

log-

wat/2

013/0

7/2

9/o

nlin

e-p

rofe

ssional-

develo

pm

ent-a

-guid

e-to

-socia

l-media

-for-

educa

tors

Scholastic Instructor - F

all 2013

What Is Bullying, Exactly?Unwanted aggressive behavior

that involves a real or perceived power imbalance and is often repeated. It can include physical aggression, spreading rumors, threats, or pointed exclusion, in person or online.

Cyberbullying Tips for Parents and Teachers Read the Comments

Check out their page from time to time Don’t React

Bullies look for reaction, instead save evidence and share with officials or law enforcement

Protect their Profile Block or delete the bully

Delete or Block from lists or email addresses Help stop cyberbullying

Research shows that bullying stops when peers intervene.

Recognize the signs of a cyberbully Mean images of another kid

Net ce

terra

-Chattin

g K

ids A

bout B

ein

g

Onlin

e

SO

CIA

L M

ED

IA E

TIQ

UETTE

http

://ww

w.e

dudem

ic.com

/the-

students-g

uid

e-to

-pro

per-so

cial-m

edia

-etiq

uette

/

RESOURCES

& KEY TERMS

Google Alertshttp://www.google.com/alerts

Addict-o-Matic http://addictomatic.com/

Trendistic http://trendistic.com/

SocialMention http://ww.socialmention.com/

BoardReader http://boardreader.com/

Monitoring Tool Measures how much buzz

you are getting on the internet