socialmediafirstaid-2015
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Transcript of socialmediafirstaid-2015
You will learn
+Social media dynamics+Positives and negatives+Famous (infamous) emergencies+Tools to track social media+How to respond
What this is not
+Official advice+Not a replacement a policy
that should be developed withunit and institutional support
Case study: Nestle
+Palm oil protest byGreenpeace
+Tried to get video pulled+Facebook users threatened+Alienated supporters+Eventually came around
Case study: Ford
+The Ranger Station+Threatened fine and
confiscation of domain+Blog owner asked users take action+Proactive response+Re-tweets
Have a strong base
+Ok to not rush in to social media
+Start off on the right foot+Have a plan and get buy in from
unit, constantly update+Build supporters+Awareness
On thin ice?
+Thick skin+Be authentic and truthful+Be polite and correct incorrect
information+Monitor what is being said