Socialmedia presentation 3.21.11_final
22
Social Media What is It?
-
Upload
lauriethomas2012 -
Category
Technology
-
view
96 -
download
0
Transcript of Socialmedia presentation 3.21.11_final
Social MediaWhat is It?
Social Media
It’s What everyone is talking about!
The New Media User-generated content Interactive
Communication Free to the user Perceived to be the
fastest marketing tool that can be used to increase your customers (Patients)
#1 # 2
#3
#4 #5
Top Social Media Players
The Power of Facebook
• 600 million users• Estimated worth $50 billion• 2.5 million websites have tapped the platform
Source: Wall Street Journal Feb. 2011
FAC
EB
OO
K How does it fit into your practice?
Business Facebook Page
Does not function the same as a personal Facebook page
You will have NO Friends!
Only “LIKES” or Fans Hopefully their
friends will “LIKE” you too
How to use Facebook
Take a poll – › encourage patient
participation› Ask them to join your e-
mailing list Events – create separate
invitations using Events – they can even RSVP
Create your own links back to your site, educational sites, or even Constant Contact
Post your custom videos or news cast
Run a Facebook Contest!
Enter to Win!› Offer some type of spa
package with deadline for entry
› Easy to Participate- all people have to do is click “LIKE” on Facebook and they are entered to win
› Facebook keeps up with all who enter
› You can communicate with all who enter & they all communicated back!
› 34 new likes in one week!
With 140 characters or less a tweet allows you to share a short and sweet message updating your followers on your businesses latest happenings.
Who Uses Twitter & Why?
Are you a Twitter lover or…› do you wonder,
“Why would anyone › go there or care?”
3 Types of Twitter Users› Listeners› Promoters› Communicators
Anyone can view a Twitter feed, whereas Facebook pages can be kept private.
It’s a form of communication and a form of writing
Twitter as a marketing solutionTwitter can serve as a marketing solution, boosting your business in an effective and more cost efficient way.
Follow first and then get followed…
Using Twitter
Want to tell your Twitter followers more? Always run out of space? Send them to your site, or even a specific page.
Shorten, share and more with bit.ly: http://bit.ly/iil8ER
Easy link and message sharing: Shorten http://www.picosmeticsurgery.com/pi-inthenews.htm#arctic
To:htp://bit.ly/fYNoGU
Mysterious # sign – What does it mean? Topic trending on twitter with a
simple # sign can create thousands of hits and views in a day.
Get your followers talking about your topic and help your brand grow-› Allows a follower to tag post
for that word› In order to get tracked via a
hash tag, you need to opt-in and follow http://twitter.com/hashtags
› Visit: Hash tags.org and you can click on any tag and it will show you all of the posts that have been tagged with that keyword
Topic Trending on Twitter
Wh
o U
ses Tw
itter &
Faceb
ook?
Faceb
ook
Twitte
r
Average Age – 39› 18-24 25%› 25-34 16.6%› 35-54 16.6%
Female – 54% 55+ demo grew 922% in 2009 Awareness rate – 88% of all Americans Usage – 41% Average Age – 38 Female – 55% Caucasian 69% Awareness rate in America – 87% 2010 from
5% in 2008! Usage- 7% 2/3 access from mobile phone 51% follow companies, brands or products
Source: pingdom.com 2010, istrategylabs.com/2010, edisonresearch/2010
Twitter: used by 8% of Americans 12+
Social Networking for Business:
• Make a commitment! • Assign someone in your
office to do daily• Hire an outside company
– only one that knows and understands your practice and your industry
If you Build it, fans will
come(It’s just not that easy)!
Social Media GrowthIt’s not likely to go away!
Social Commerce – Deal of the Day!
