Socialmedia for Colleges
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For College and University digital media
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India’s 1st Education marketing company offering digital marketing services to increase students leads for institutions. We help colleges and universities to achieve enrolment goals. Our expert team also provided training in SEO, Social Media, Digital Marketing, Online marketing, Web marketing, PPC, Mobile Marketing, Affiliate Marketing, Email Marketing and Many others verticals. Email us at [email protected] to know more details about our services and current available courses.
Transcript of Socialmedia for Colleges
For
College and
University
digital media
INTRODUCTION…WHO WE ARE
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We are a leading global talent and skill development
organization, building skilled manpower pool for
global industries. Our proficiency spans both in
training and education allied service domains. People
recognized us as India’s 1st Education marketing
company who work only to helps
schools, Institutions, colleges and universities to
achieve enrolment goals.
The Way Students,
Alumni, Faculty and
Donors Communicate
has Changed…
More on-line
More Tweets, Texts, Posts, Blogs, etc.
It’s time to communicate across all mediums.
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100% of Colleges &
Universities Studied
Use at least one social media platform
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May 2011-2013 Study of a sample among 4 year accredited institutions in India
*1000+ Colleges in
35 States &
territories in INDIA.
*
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90% of Students use
Social Network Site
EDUCAUSE data by ISCA
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# of College’s &
Universities with
Up-to-Date
Websites, Linked to
Social Media?
http://www.
Many of College
offered Management
Degrees (Bachelors or Masters level)
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College Dean’s are Early
Technology Adapters…
• 87% use Smartphones
• 32% use Tablets
• 15% use e-Readers
50% of College’s Use
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20% of College ‘s Use
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Criteria for Making Friends in SNS Percentage (N=100)
Education or Business relationship 26.7
Based on personal likeness 42.2
Just to get someone for chat 8.9
Other 22.2
CRITERIA FOR MAKING FRIENDS IN (SOCIAL NETWORKING SITE)SNS
Source: ISCA
Relationship with Online Friends Percentage
Very Close 7.5
Good Friends 20
Fairly 17.5
Average 25
None of above 30
Total 100
Rating students relationship with their online friends
Source: ISCA
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With Students’
Counterparts
Never Rarely Always
With Co-Workers 7% 40% 28%
With Family Member 11% 30% 48%
With Friends 2% 26% 70%
With Unknown people 30% 17% 11%
The Frequency of the Students’ Communication with their
Counterparts
Source: ISCA
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Different Purpose of
Using SNS
No Less Average High
Forum 20% 26% 28% 19%
Blog 15% 19% 37% 20%
Media Sharing 10% 23% 27% 39%
Messaging 1% 10% 20% 68%
Chatting 2% 8% 27% 67%
Browsing Page Profile 19% 24% 27% 30%
File Sharing 10% 23% 33% 37%
Browsing Friends
Profiles
28% 21% 19% 16%
The Purpose of Using SNS among the Indian Students
Source: ISCA
Is Your College’s
Digital Door Open
Wide Enough?
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Ponder this…
1. If students, alumni, community people are visiting
community pages on Facebook but your college
does not have a Facebook page, what does that
say about your institution?
2. If potential students can go to websites and social
media of other colleges and see dialogue about
current events and curriculum but not at your
college, what does that say about your institution?
3. If students and prospective students view videos,
share tweets, posts and blogs but not from your
college, what does that say about your institution?
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?
What’s stopping your
institution from
opening the digital
door wider?
Budget issues?
Privacy concerns?
Limited know-how?
Little interest?
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What Can Opening the
Digital Door Do?
1. Raise visibility and awareness
2. Connect to donors, prospective students, alumni, students,
faculty, post graduate employers, and the community
3. Heighten awareness of curriculum and events
4. Build greater relevance in academia setting
5. Generate conversations where people are
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It’s about lifting the
barriers to
communications.
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Telling Your Story…
Content in Lots of Places
Podcasts
Social
Bookmarking
Wikis
YouTube
Blog
Flickr
Vimeo
texts
Pages
scribd
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NETWORKING SITES
Linked In
BLOGS
Wordpress Blogs
Blogger
MICROBLOGS
VIDEO SHARING
YouTube
PHOTO SHARING
Flickr
PODCASTS
iTunes
Popular tools Used by
Higher Education
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How Active &
Effective Are You in
Engaging on
Facebook, Twitter
&YouTube?
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Let the Student’s Find you Out
Make them follow You
Get more Lead’s
Enquiries
Contact Us:
Room No 830, 8th Floor, RDB Boulevard,
Plot -K1, Sector V, Block - EP & GP,
Salt Lake City, Kolkata - 700091, West Bengal
Phone: +91-9830363622
Email: [email protected]
www.mindstairs.com
