SociallySavvyAgent.com /members
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SociallySavvyAgent.com /members. Facebook.com /groups/ smmcamp. Live Training Every Thursday. Today I want you to learn 5 easy steps : Understand Social Media and Create Your Social Media Plan Start a WordPress Blog. Set Up Accounts and Profiles on the major social networks including: - PowerPoint PPT Presentation
Transcript of SociallySavvyAgent.com /members
SociallySavvyAgent.com/members
Facebook.com/groups/smmcamp
Live Training Every Thursday
Today I want you to learn 5 easy steps:
• Understand Social Media and Create Your Social Media Plan
• Start a WordPress Blog
• Set Up Accounts and Profiles on the major social networks including:• Facebook• Linked In• Twitter• Active Rain (Agents)• Bigger Pockets (Investors)
• Set Up Your Social Media Dashboard at HootSuite
• Set Up an email manager at Aweber, Constant Contact or Mail Chimp
Exercise
What does it take to find and close a social media lead?
The Big Picture
Social Media Marketing Works!
Your Customer is Online!
“84% of home buyers and sellers start the process online” -
National Association of Realtors
“Your Customers Hang Out in Social
Networks” – Seth Godin
Lead Generation
Get Contact Details
The Common Factor of ALL Successful Internet
Marketers is a Large and Active Email List
Some Perspective …
Online Marketing is a Piece of Your Overall Real Estate
Marketing Plan
Social Media is a Piece of Your Online Real Estate
Marketing Plan
Social Media is the one thing you can do that is
free … for now!
Social Media Funnel
What if you could connect with every local
home owner and instantly send them a message, anytime and
as often as you wanted - and do it all for free?
Different Types of Social Media
Your 2010 Real Estate Social Media Plan
www.smmcamp.com
Your Real Estate Social Media Plan
That plan looks something like this:1. Step 1 – Identify Prospects on social networks2. Step2 - Convert Prospects into Friends3. Step 3 – Convert Friends into Fans and Group Members4. Step 4 - Convert Fans and Group Members into Contacts5. Step 5 – Convert Contacts into Customers
Build a web presence
Set up a presence on
social networks
Find prospects on Social Networks
Connect with prospects on
social networks
Move prospects into groups and fan pages so we
can mass communicate
Drive prospects
(traffic) to our blogs and websites
Capture an email address
Convert contacts into
clients
Your Social Media Plan
• What is the relevance of social media to my real estate business?
• What do I want to get from social media?• How will I measure my return on investment from social
media?• How much time per day do I have available for social
media?• Which social media sites will help me?• Who are my competitors?• How am I going to get the contact details and email
address of my new friends?
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Internet Marketing
Internet Marketing 101
Success = Traffic plus Conversion
Traffic, Traffic, Traffic
Conversion, Conversion, Conversion
Convert Visitors into
Contacts and then Clients
Looks Like This …
You need to build an online presence
You need to become the web authority
Social Media Marketing
Friends are the building blocks of social media
Make 30 Friends a Day
Social Networks are Viral
Get BusyPostCommentSyndicate
Metcalfe’s Law
1 Connection
10 Connections
66 Connections
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Time Management is Key
Real Challenge is not finding customers online, it’s managing
all your new contacts!
Must Learn to Mass
Communicate
Must Learn to Automate
Social Media Issues
Business versus PersonalQuality versus Quantity
Automation versus Participation
Social Media Tactics
I had it all WRONG!
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Discovery # 1
It’s EASY to make FRIENDS on Social Networks!
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Discovery # 2
It’s DIFFICULT to SELL real estate on social networks
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Discovery # 3
It’s IMPOSSIBLE to MANAGE thousands of relationships on
social networks
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Make as many friends online as possible(targeted)
AutomateDelegateEliminate
* Look for Buy & Sell
Signals
Build Close Relationships Outside Social Networks
Make Friends Online
Sell Offline
My Primary tactic is to …
Get and Email Address and Add it to an Email Marketing List
So I Can …
Send a Message when I want and as often as possible
My Top 3 Social Media Tactics
Engageengage with your new friends
Connect connect with your local community
ListenListen for buying and selling signals
Engagement is Critical in 2012 ***
Why Engage?
• Viral Power of Networks• Cultivate Relationships• Rewarded by Networks
EdgeRank
Why?
Because your friends will not see
everything you post
Engageengage with your new friends
Connect connect with your local community
ListenListen for buying and selling signals
Create Local Pages
FreeRealtyBlog.com
Create Local Pages
Niwot Colorado
• 4,000 Residents
• 50% of Adult Population on Page
• Run by the NBA
• Average Home Value is $525,000
• $15,000 Buy Side Commission
Create a Facebook Group for:
• sub-division (get the HOA on board)• small neighborhood (get the
neighborhood association on board)• an interest group (look how well real
estate groups work)
Engageengage with your new friends
Connect connect with your local community
ListenListen for buying and selling signals
If you start listening right now you will find a new client today!
Power Tip
You need a Management Dashboard
Buyer and Seller Keywords
“Moving to …”“house hunting”
“ … to open house”“new home”
Power Leads
Invitation to Conversation
Drill Down to Local Level
Your Local Town
Local News FeedLook for active
users and retweet
Find local news providers and
retweet
Use Social Mention
Tools and Technolgy
Make sure you:
Start a BlogJoin Facebook
Get a Social Media DashboardGet an Email Manager
So you can find clients on social networks, capture their
contact details and stay in touch through an email marketing campaign!
Social Networks
www.facebook.comwww.linkedin.comwww.twitter.comwww.youtube.com www.activerain.com www.biggerpockets.com
www.twitter.com/rosshairwww.facebook.com/rosshairwww.linkedin.com/in/rosshairwww.youtube.com/rosshair1
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Aweberwww.aweber.com
Constant Contactwww.constantcontact.com
Mail Chimpwww.MailChimp.com
Get a Smart Phone
Products and Services
Domain Mapping
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• Create a Profile– Get your username
• Google Alerts– Personal name– Area plus real estate
• Google Analytics• Gmail
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Video Syndication
Turnkey Social Marketing System
$297
Get a Second Area( Neighborhood)
$97 Code - ross
How do I get my new Friend’s email address?
What if you could connect with every local home owner
and instantly send them a message, anytime and as often as you wanted - and
do it all for free?
